Facebook released a case study touting the success video-game publisher Activision experienced with a recent advertising campaign for Destiny 2, its upcoming first-person-shooter release. To start, Activision raised awareness of Destiny 2 across both Facebook and Instagram by releasing teaser and reveal game trailers as mobile-optimized ads in a square 1:1 format, complete with captions... Continue reading at 'AdWeek'
[ AdWeek | 2017-06-13 00:00:00 UTC ]
Lit Hub is pleased to reveal the cover for Pulitzer-winning author Elizabeth Strout’s latest novel Lucy by the Sea, which will be published by Random House this September. In Lucy by the Sea, Strout follows Lucy—the protagonist of My Name is Lucy Barton and Oh William!—through the early days of... Continue reading at Literrary Hub
[ Literrary Hub | 2022-03-22 18:56:21 UTC ]
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Ahead of the ceremony for the 2022 Leipzig Book Prize for European Understanding, demonstrators will call for Ukraine's 'Right to Peace.' The post Ukraine: Germany’s Börsenverein Joins Leipzig’s ‘Right to Peace’ Campaign appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2022-03-15 17:43:51 UTC ]
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Despite a number of challenges, third quarter revenue at John Wiley rose 7% over the comparable period in fiscal 2021 and the company is poised to have sales exceed $2 billion for the first time in its history. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-03-10 05:00:00 UTC ]
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Lit Hub is pleased to reveal the cover for Suad Amiry’s new novel, Mother of Strangers, which will be published by Penguin Random House this August. Mother of Strangers, based on a true story, follows the lives of 15-year-old mechanic Subhi and 13-year-old Shams, the girl he hopes to marry one... Continue reading at Literrary Hub
[ Literrary Hub | 2022-03-07 15:36:20 UTC ]
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He was featured in Timothy Crouse's "The Boys on the Bus," about the 1972 presidential campaign, then won a Pulitzer in 1977. Continue reading at The Washington Post
[ The Washington Post | 2022-03-06 00:22:57 UTC ]
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The VAB is helping to create new standards for TV measurement, but can it be an objective party if it counts some measurement providers -- but not Nielsen -- as dues-paying members? The post Q&A with VAB CEO Sean Cunningham on the trade org’s role in the TV ad industry’s measurement makeover... Continue reading at Digiday
[ Digiday | 2022-03-04 05:01:00 UTC ]
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Lit Hub is pleased to reveal the cover for Laura Warrell’s debut novel Sweet, Soft, Plenty Rhythm, which will be published by Pantheon in fall 2022. Sweet, Soft, Plenty Rhythm follows Circus Palmer, a forty-year-old Boston-based trumpet player and old-school ladies’ man, who lives for his music... Continue reading at Literrary Hub
[ Literrary Hub | 2022-03-03 15:00:48 UTC ]
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Today’s edition of Romance Daily Deals is sponsored by Macmillan eDeals`Macmillan eDeals`https://bookriot.com/giveaways/win-a-kindle-oasis-3`https://bookriot.com/wp-content/uploads/2022/03/KindleOasisEAC_300x250_OPT.jpg.optimal.jpg` Continue reading at Book Riot
[ Book Riot | 2022-03-02 16:08:54 UTC ]
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Today’s edition of kids' book deals is sponsored by... Continue reading at Book Riot
[ Book Riot | 2022-03-02 15:21:40 UTC ]
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Academic publishing: For speed to publication and interdisciplinary collaboration, Springer Nature partners with RWTH Aachen. The post ‘Research Pain Points’: Springer Nature Opens Its ‘Crosstracts’ Format appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2022-02-21 16:17:13 UTC ]
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The National Book Award finalists Leslie Connor and Sara Zarr explore that frustrating time between childhood and adolescence. Continue reading at The New York Times
[ The New York Times | 2022-02-11 05:19:32 UTC ]
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This year, a 30-second spot in the Big Game will run advertisers about $6.5 million. Here's what that can buy instead in digital media. The post What a $6.5 million Super Bowl ad can buy in digital media appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2022-02-11 05:01:00 UTC ]
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Before you read House of Sky and Breath, how well do you remember Crescent City book 1? Here's a recap to get you ready for the sequel. Continue reading at Book Riot
[ Book Riot | 2022-02-10 11:40:00 UTC ]
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People turn to large Android tablets for streaming and even work, and Samsung’s new Galaxy Tab S8 family of tablets—with screens now up to 14.1 inches—offer massive, detailed displays for both consuming and creating content. While the large panels can feel a little awkward in tablet mode,... Continue reading at PC World
[ PC World | 2022-02-09 15:00:00 UTC ]
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Vera, a cello player and Scrabble devotee, has been a New York Times subscriber for the past 75 years, developing her print habit somewhere around the Truman administration. These days, she's reading stories about Eugene O'Neill, TV dinners, book publishing and "getting older without getting... Continue reading at AdWeek
[ AdWeek | 2022-02-07 11:00:00 UTC ]
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When Roku and Nielsen struck a strategic alliance last March, users of connected TV's most popular platform were promised a major advertising upgrade. Roku, whose platform now has 56.4 million active accounts, is adding Nielsen's Digital Ad Ratings audience guarantees to its ad platform OneView,... Continue reading at AdWeek
[ AdWeek | 2022-02-01 14:00:00 UTC ]
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Fast-growing digital media company Sinuate Media is pivoting its business model with pre-packaged marketing platforms to help small companies compete with bigger fish. Sinuate CEO and founder Leah Messina told Business First that the knowledge needed to use digital marketing tools has increased... Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2022-01-27 23:14:12 UTC ]
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Campaigns for titles by Kazuo Ishiguro, Sally Rooney and Dave Grohl are among those shortlisted for this year's Publishers Publicity Circle (PPC) Awards, which celebrate the best campaigns carried out by publicists in 2021. Continue reading at The Bookseller
[ The Bookseller | 2022-01-26 08:44:27 UTC ]
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The Dutch Foundation for Literature has announced the New Dutch Writing campaign will return to the UK for the fourth year. Continue reading at The Bookseller
[ The Bookseller | 2022-01-25 17:20:43 UTC ]
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After years of discussion and planning, it's finally here: the American Library Association's new winter event, LibLearnX, will run through January 24. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-01-21 05:00:00 UTC ]
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