The Destiny 2 Reveal Campaign on Facebook Resulted in a 35-Point Increase in Ad Recall

Facebook released a case study touting the success video-game publisher Activision experienced with a recent advertising campaign for Destiny 2, its upcoming first-person-shooter release. To start, Activision raised awareness of Destiny 2 across both Facebook and Instagram by releasing teaser and reveal game trailers as mobile-optimized ads in a square 1:1 format, complete with captions... Continue reading at 'AdWeek'

[ AdWeek | 2017-06-13 00:00:00 UTC ]

Other news stories related to: "The Destiny 2 Reveal Campaign on Facebook Resulted in a 35-Point Increase in Ad Recall"


NBCU Courts Smaller, Performance-Focused Advertisers at One23 Ad-Tech Event

NBCUniversal is launching Peacock Ad Manager to all advertisers in 2023 in an effort to court small businesses and performance marketers, the publisher announced today at One23, its ad-tech-focused showcase for advertisers. "We're really democratizing access to television for performance... Continue reading at AdWeek

[ AdWeek | 2023-02-08 20:00:00 UTC ]
More news stories like this | All news stories tagged with: #publisher announced #told adweek #performance marketing


Overwatch 2's third season will let you turn Doomfist into One-Punch Man

Following a rocky release, it looks like Overwatch 2 is starting to hit a stride. On Monday, Blizzard detailed all the content that’s coming with the game’s latest season, and there’s plenty here for fans to be excited about. To start, season three will introduce the franchise’s first crossover... Continue reading at Engadget

[ Engadget | 2023-02-06 20:45:42 UTC ]
More news stories like this | All news stories tagged with: #manga #asian mythology #greek mythology #march 7th


'Star Wars: Visions' Volume 2 debuts May 4th with an Aardman short

Star Wars: Visions is returning for a second 'season,' this time with a more international scope — including a studio you might not have expected. Disney has announced that Star Wars: Visions Volume 2 will premiere May 4th (aka Star Wars Day) with shorts from nine countries, including one from... Continue reading at Engadget

[ Engadget | 2023-02-02 15:41:49 UTC ]
More news stories like this | All news stories tagged with: #anthology #skeleton crew #march 1st #telling stories #creative freedom


Tinuiti’s Q4 digital ads report shows soft pricing but promise for performance channels

Tinuiti's analysis of fourth-quarter activity shows most corners of the digital media landscape saw less than stellar financial results. Continue reading at Digiday

[ Digiday | 2023-02-02 05:01:00 UTC ]
More news stories like this | All news stories tagged with: #digital media


Netflix reveals first poster for live-action 'One Piece' coming this year

Netflix's 'One Piece' is based on the popular manga series of the same name by Eiichiro Oda, who is also an executive producer of the show. Continue reading at Los Angeles Times

[ Los Angeles Times | 2023-01-30 17:14:27 UTC ]
More news stories like this | All news stories tagged with: #manga #executive producer #eiichiro oda


You’ve Missed the Plot: Book Price Increases Contribute to Ongoing Censorship

If you thought "teens can get those $15.99 YA paperbacks from the library," you've missed the fact that book bans mean they can't. Continue reading at Book Riot

[ Book Riot | 2023-01-26 11:38:00 UTC ]
More news stories like this | All news stories tagged with: #book price #book bans #ve missed


U.S. Justice Department, 8 states sue Google over digital ad dominance

The U.S. Department of Justice and eight states, including California, filed suit against Google in a Virginia federal court on Tuesday, claiming that the company illegally used its market powers to dominate Internet advertising. In a court filing originally reported on by CNN, the DOJ... Continue reading at PC World

[ PC World | 2023-01-24 19:39:28 UTC ]
More news stories like this | All news stories tagged with: #publishers make #small businesses #header bidding #ad business #higher quality


Cover Reveal: 'Are You There God? It’s Me, Margaret.' by Judy Blume

Since the 1970 publication of 'Are You There God? It’s Me, Margaret.,' Judy Blume refused all offers for a film adaptation, until Kelly Fremon Craig wrote Blume an email that changed her mind. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-01-12 05:00:00 UTC ]
More news stories like this | All news stories tagged with: #film adaptation #judy blume #cover reveal


A Publishing Group Grows on Facebook

At the start of the pandemic, several publishing professionals from around the world launched a Facebook group called Publishers Without Borders to stay connected to the broader global publishing community during lockdown. Today, the group has grown to 4,800 members and become a hub for... Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-01-06 05:00:00 UTC ]
More news stories like this | All news stories tagged with: #publishing community #international networking #stay connected #world launched #publishing professionals


A Publishing Group Grows on Facebook

At the start of the pandemic, several publishing professionals from around the world launched a Facebook group called Publishers Without Borders to stay connected to the broader global publishing community during lockdown. Today, the group has grown to 4,800 members and become a hub for... Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-01-06 05:00:00 UTC ]
More news stories like this | All news stories tagged with: #publishing community #international networking #stay connected #world launched #publishing professionals


Cover reveal: Safiya Sinclair’s summer memoir How to Say Babylon

Lit Hub is pleased to share the cover for Safiya Sinclair’s forthcoming memoir, How to Say Babylon, which Simon and Schuster will publish this summer. Sinclair is the author of the poetry collection Cannibal, winner of a Whiting Writers’ Award, the American Academy of Arts and Letters’ Metcalf... Continue reading at Literrary Hub

[ Literrary Hub | 2023-01-03 15:30:30 UTC ]
More news stories like this | All news stories tagged with: #memoir #american academy #forthcoming memoir #lit hub #safiya sinclair #cover reveal


Book Deals: Week of January 2, 2023

Restless Books buys Immigrant Fiction Prize winner Praveen Herat’s debut, Penguin Press nabs a debut novel about generational trauma, and more. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-12-30 05:00:00 UTC ]
More news stories like this | All news stories tagged with: #debut novel #book deals


‘Marvel's Spider-Man 2’ arrives on PS5 next fall

Sony announced the release window today for Marvel’s Spider-Man 2, the sequel to 2018's Marvel's Spider-Man and 2020's Spider-Man: Miles Morales. The PlayStation 5 exclusive will launch in the fall of 2023.Insomniac Games’ sequel continues the stories of Peter Parker and Miles Morales as they... Continue reading at Engadget

[ Engadget | 2022-12-15 18:51:23 UTC ]
More news stories like this | All news stories tagged with: #harry potter #april 4th #february 10th #hogwarts legacy #january 24th #square enix


Exclusive cover reveal: Here’s the cover for Edan Lepucki’s Time’s Mouth

Literary Hub is pleased to reveal the cover for Edan Lepucki’s Time’s Mouth forthcoming from Counterpoint in August 2023. From the  bestselling author of California, comes this “enthralling saga about family secrets that grow more powerful with time, set against the magical, dangerous landscape... Continue reading at Literrary Hub

[ Literrary Hub | 2022-12-15 14:30:17 UTC ]
More news stories like this | All news stories tagged with: #bestselling author #family secrets #literary hub #edan lepucki


The $35,000 Aspen Words Literary Prize Names Its 2023 Longlist

The Aspen Words Literary Prize 2023 longlist includes seven fiction debuts and five short-story collections. The post The $35,000 Aspen Words Literary Prize Names Its 2023 Longlist appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2022-12-12 20:25:30 UTC ]
More news stories like this | All news stories tagged with: #literary prize #short-story collections


Exclusive Cover Reveal: Here’s the cover for Elysha Chang’s A Quitter’s Paradise

Literary Hub is pleased to reveal the cover for Elysha Chang’s A Quitter’s Paradise, the first book on Sarah Jessica Parker’s imprint at Zando, forthcoming in June 2023. This debut novel examines the grief of a young woman desperate to detach from the reality of her mother’s death and... Continue reading at Literrary Hub

[ Literrary Hub | 2022-12-08 14:30:46 UTC ]
More news stories like this | All news stories tagged with: #debut novel #literary hub


Bookends & Beginnings Launches Fundraising Campaign

Bookends & Beginnings in Evanston, Ill., which announced several weeks ago that it was forced to move to another space after its landlord raised the rent 125%, launched a GoFundMe campaign to finance the move. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-12-05 05:00:00 UTC ]
More news stories like this | All news stories tagged with: #gofundme campaign #bookends beginnings


Score a year of Hulu for just $2 a month for Black Friday

Streaming services are getting more expensive, and it doesn’t help that it seems like all the good stuff is spreading out a lot more. If you’re feeling the cable-style pinch of increasing prices and ever-expanding subscriptions, you should check out this deal on Hulu. You can get access to the... Continue reading at PC World

[ PC World | 2022-11-23 11:00:00 UTC ]
More news stories like this | All news stories tagged with: #libraries #tv shows #ad breaks #corporate consolidation #entire library #good stuff #streaming services


Would you let a real-life vendor stalk you like an Instagram ad?

And other questions asked in ‘Algorithmic Reality,’ a new graphic novel by WeTransfer’s cofounder, Damian Bradfield. You’re in a shoe store, trying on a pair of Nikes. The vendor is going on about how great the shoes are, but you’re not convinced, so you walk out empty handed. Sometime later,... Continue reading at Fast Company

[ Fast Company | 2022-11-15 05:00:00 UTC ]
More news stories like this | All news stories tagged with: #graphic novel #coming back #damian bradfield #algorithmic reality #questions asked


Book Riot’s Children’s Book Deals for November 2, 2022

Today’s edition of kids' book deals is sponsored by sponsored by Triumph Books`Triumph Books`https://www.triumphbooks.com/big-book-of-who-football-products-9781637272527.php?page_id=21`https://bookriot.com/wp-content/uploads/2022/11/SI-Kids-Big-Book-of-WHO-Football-262x300.jpg.optimal.jpg` Continue reading at Book Riot

[ Book Riot | 2022-11-02 15:07:08 UTC ]
More news stories like this | All news stories tagged with: #children’s book #book deals