The Destiny 2 Reveal Campaign on Facebook Resulted in a 35-Point Increase in Ad Recall

Facebook released a case study touting the success video-game publisher Activision experienced with a recent advertising campaign for Destiny 2, its upcoming first-person-shooter release. To start, Activision raised awareness of Destiny 2 across both Facebook and Instagram by releasing teaser and reveal game trailers as mobile-optimized ads in a square 1:1 format, complete with captions... Continue reading at 'AdWeek'

[ AdWeek | 2017-06-13 00:00:00 UTC ]

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Book Deals: Week of October 2, 2023

Europa buys a new novel from International Booker and NBA finalist Shokoofeh Azar, Frieda McFadden sells the next installment in her Housemaid series to Poisoned Pen, and more. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-09-29 04:00:00 UTC ]
More news stories like this | All news stories tagged with: #poisoned pen #international booker #book deals


Albanese says attacks on Dan Andrews ‘low point in journalism’ as News Corp vitriol continues after resignation

Murdoch papers declare the premier’s electoral popularity was a ‘cult’ and his legacy nothing but a state ‘deep in debt’Follow our Australia news live blog for latest updatesGet our morning and afternoon news emails, free app or daily news podcastThe Sunday Herald Sun’s front-page photo of the... Continue reading at The Guardian

[ The Guardian | 2023-09-27 03:28:06 UTC ]
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Lower Trade Sales, Book Club Reorg Dent Scholastic Results

Lower trade book sales and costs associated with the creation of its new School Reading Events business resulted in an operating loss in the quarter at Scholastic. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-09-24 04:00:00 UTC ]
More news stories like this | All news stories tagged with: #book club #scholastic #trade book #operating loss


Why Apartment Therapy added more commerce integrations to its tentpole event franchise Small/Cool 

Apartment Therapy's president Riva Syrop took the stage at the Digiday Publishing Summit to discuss the convergence of commerce and sponsorship revenue within its Small/Cool event. Continue reading at Digiday

[ Digiday | 2023-09-22 04:01:00 UTC ]
More news stories like this | All news stories tagged with: #publishing summit #sponsorship revenue


Talos Principle 2 and the quiet subversion of optimistic sci-fi

“What are we willing to fight for? What do we deserve, morally speaking? What is our place, our relationship with the universe, with nature?”During a preview of The Talos Principle 2 in August, series writer Jonas Kyratzes posed 19 questions about the essence of humanity in just 90 seconds.... Continue reading at Engadget

[ Engadget | 2023-09-19 16:00:14 UTC ]
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Frankfurt Rights Meeting 2: Developments in Audio

Not all international audiobook markets are evolving at the same pace, according to speakers at the second online Frankfurt Rights Meeting. The post Frankfurt Rights Meeting 2: Developments in Audio appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2023-09-16 00:02:33 UTC ]
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Book Fairs Will See An Increase In Censorship Attempts This Year: Book Censorship News, September 15, 2023

A right-wing book publisher has a solution to Scholastic Book Fairs: their own. That, plus this week's book censorship news. Continue reading at Book Riot

[ Book Riot | 2023-09-15 10:40:00 UTC ]
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Nielsen won’t force Amazon’s data into ‘Thursday Night Football’ ad deals this year

Following a contentious meeting last week, Nielsen won't change panel currency used to write deals but will make Amazon first-party data part of offering. Continue reading at Advertising Age

[ Advertising Age | 2023-09-07 20:12:10 UTC ]
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Cover Reveal: See the cover for Greg Wrenn’s memoir Mothership.

Literary Hub is pleased to reveal the cover for former Stegner Fellow and Jones Lecturer at Stanford University, Greg Wrenn’s memoir, Mothership: A Memoir of Wonder and Crisis forthcoming from Regalo Press. Here’s a bit about the book from the publisher: Mothership: A Memoir of Wonder and Crisis... Continue reading at Literrary Hub

[ Literrary Hub | 2023-08-30 14:30:33 UTC ]
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After Six Turbulent Months, Penguin Random House Profits Increase Slightly

Despite a tumultuous first half of 2023 that included major buyouts and some layoffs, sales at Penguin Random House rose 9.5% in the first six months of 2023 over the comparable period in 2022. Operating earnings increased slightly, by €1 million. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-08-30 04:00:00 UTC ]
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Library Bomb Threats Continue to Increase: Book Censorship News, August 25, 2023

Seven suburban Chicago public libraries received bomb threats in the last month. That, plus this week's book censorship news. Continue reading at Book Riot

[ Book Riot | 2023-08-25 10:40:00 UTC ]
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Nicola Sturgeon’s ‘deeply personal and revealing’ autobiography to be published in 2025

Pan Macmillan will publish the former first minister’s as-yet-untitled memoirNicola Sturgeon’s “deeply personal and revealing” memoir will be published in 2025 by Pan Macmillan, after nine publishers bid for it at auction.After her resignation as Scotland’s first minister in February, Sturgeon... Continue reading at The Guardian

[ The Guardian | 2023-08-09 10:49:24 UTC ]
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Video and Audio Downloader Pro 2 review: Save YouTube videos and more

At a glance ProsResolutions up to 8K possible, direct extraction of MP3 filesConsNo downloading of videos behind paywallsOur VerdictThe Video and Audio Downloader Pro 2 is easy to use and useful, especially for users of public service media libraries. Watching videos offline has evolved... Continue reading at PC World

[ PC World | 2023-08-04 16:46:51 UTC ]
More news stories like this | All news stories tagged with: #libraries #input field #address bar #simply surf #download netflix #local storage #download audio #media library #films threaten #makes sense #direct extraction #downloading playlists #downloading media #worked smoothly #personal software


Lit Hub Daily: August 2, 2023

Julie Schumacher on 30 years of correspondence with her late friend, Melissa Bank: “I feel the impulse to write to her when I see the coil of postage stamps on my desk, or when I read a book that I wish she could read.” | Lit Hub Memoir When the Beatles found their voice. | […] Continue reading at Literrary Hub

[ Literrary Hub | 2023-08-02 10:30:58 UTC ]
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Booker prize reveals ‘original and thrilling’ 2023 longlist

Previously nominated authors Sebastian Barry, Tan Twan Eng and Paul Murray join 13-strong field including four debuts• Irish writers, debuts – and groundbreaking sci-fi: the Booker longlist in depthA longlist of 13 “original and thrilling” books offering “startling portraits of the current” are... Continue reading at The Guardian

[ The Guardian | 2023-08-01 08:00:00 UTC ]
More news stories like this | All news stories tagged with: #novelists #paul murray #debut novelists #longlist features #booker longlist


Video and Audio Downloader Pro 2 review: Save YouTube videos and more

At a glance ProsResolutions up to 8K possible, direct extraction of MP3 filesConsNo downloading of videos behind paywallsOur VerdictThe Video and Audio Downloader Pro 2 is easy to use and useful, especially for users of public service media libraries. Watching videos offline has evolved... Continue reading at PC World

[ PC World | 2023-07-31 17:44:06 UTC ]
More news stories like this | All news stories tagged with: #libraries #input field #address bar #simply surf #download netflix #local storage #download audio #media library #films threaten #makes sense #direct extraction #downloading playlists #downloading media #worked smoothly #personal software


Paramount Finishes Upfront With Volume Increases

Paramount is crossing the upfront finish line. The company is now virtually done with negotiations, becoming the second major publisher after NBCUniversal to wrap the upfront. Regarding results, Paramount is closing talks up low-to-mid single digits in dollar commitments. According to a source... Continue reading at AdWeek

[ AdWeek | 2023-07-27 14:44:14 UTC ]
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7 Novels That Reveal Librarians Behind the Shelves

It isn’t unusual for libraries to feature prominently in novels; novelists, after all, are merely adult versions of the little people who fell in love with books at public libraries. But what of librarians? The keepers of the books, the ones who know you prefer romance, science fiction, or... Continue reading at Electric Literature

[ Electric Literature | 2023-07-20 11:00:00 UTC ]
More news stories like this | All news stories tagged with: #libraries #electric literature #science fiction #public libraries


Book Fairs Boost Scholastic Results in Fiscal 2023

In a week filled with bad book business news and a down year for the children's book market, Scholastic nonetheless delivered a generally upbeat financial report for its latest fiscal year—thanks in no small part to the company's booming book fair business. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-07-20 04:00:00 UTC ]
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Amazon Prime Day 2023 Day 2: The best deals you can still get

The second half of Amazon Prime Day is here and you can still pick up a bunch of tech on sale. This year has brought a number of solid, Prime-exclusive deals on some of our favorite tech, including Apple AirPods, Google Pixel phones, and of course, Amazon’s own devices like Echos, Kindles, Fire... Continue reading at Engadget

[ Engadget | 2023-07-12 14:12:31 UTC ]
More news stories like this | All news stories tagged with: #kindle #ebooks #car experts #yahoo life #latest version #1tb ssd #raspberry pi #steam deck #per-key basis #rgb lighting