To say native content has grown since last year would be an understatement. In 2014, Pressboard combed through 1,500 pieces of content for our "best of" list -- this year it was closer to 7,000. To give you an idea of how far the space has come, we had to buy VR headsets just to review a couple of the entries.2015 was the year that native content moved from experimental to fundamental and nearly every major publisher and brand discovered the power of stories, instead of ads. Here are some of the best from the last 12 months:1. NetFlix + The Wall Street Journal: Cocainenomics Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2015-12-10 00:00:00 UTC ]
News tagged with:
#major publisher
IDW Media Holdings announced plans to launch a kids, family, and young adult division as part of its IDW Entertainment and IDW Publishing units. The division will operate under the direction of Jeff Brustrom, who has been named its v-p, and will focus primarily on animation. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-09-22 04:00:00 UTC ]
More news stories like this | All news stories tagged with:
#focus primarily
#idw entertainment
Frankfurt’s new program with the World Intellectual Property Organization is intended to position book publishing amid accelerating content developments in the creative industries. By Porter Anderson, Editor-in-Chief | @Porter_Anderson Boos: Issues Are ‘Evolving at an Extraordinary Pace’ s... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2020-09-17 09:00:09 UTC ]
More news stories like this | All news stories tagged with:
#book publishing
#frankfurter buchmesse
#porter anderson
#creative industries
#intellectual property
The fear of nuclear annihilation during the Cold War was so palpable that a common joke at the time was: "What do you want to be if you grow up?" In the late 1950s, 60% of American children suffered nightmares about it. Hollywood didn't help. During the 1950s, science fiction crossed to the dark... Continue reading at AdWeek
[ AdWeek | 2020-09-14 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#science fiction
#dark side
#late 1950s
#cold war
Walker Books has launched a Where's Wally? title as part of a Halloween event to be run in UK museums, in partnership with charity Kids in Museums. Continue reading at The Bookseller
[ The Bookseller | 2020-09-08 04:03:16 UTC ]
More news stories like this | All news stories tagged with:
#walker books
The Blair Partnership has appointed Israeli pop singer and Eurovision winner Dana International as an agent-at-large for writers from the LGBTQ community. Continue reading at The Bookseller
[ The Bookseller | 2020-09-03 06:08:08 UTC ]
More news stories like this | All news stories tagged with:
#lgbtq community
#blair partnership
ECW Press, a publisher of adult books, and Annick Press, a publisher of children's and YA books, both based in Toronto, are partnering, with ECW co-publisher David Caron is acquiring ownership of Annick over five years. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-08-28 04:00:00 UTC ]
More news stories like this | All news stories tagged with:
#ya books
#adult books
#annick press
Some of the world's largest brands are spending more on programmatic advertising, just as the practice is set to become much harder. Members of the World Federation of Advertisers (WFA) are directing 41% of their digital media budgets to programmatic channels, up from 16% in 2016. Exact figures... Continue reading at AdWeek
[ AdWeek | 2020-08-20 15:32:30 UTC ]
More news stories like this | All news stories tagged with:
#digital media
#biggest brands
#programmatic advertising
With most live sports on hold for the past several months, sports media publishers have had to stretch their imaginations to find interesting stories to show and tell. Wave.tv, a digital media company built around working with license holders to repackage archival sports, hopes to invest more in... Continue reading at AdWeek
[ AdWeek | 2020-07-22 14:00:38 UTC ]
More news stories like this | All news stories tagged with:
#digital media
Rampant keyword blocking is a symptom of the open marketplace, but news publisher pages are dense and they won’t be pulling inventory out anytime soon. The post ‘Blockers are an industry stopper’: CNN sharpens its contextual tool for the brand safety fight appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2020-07-07 04:01:07 UTC ]
More news stories like this | All news stories tagged with:
#news publisher
#open marketplace
Ahead of TikTok's presentation at the 2020 Digital Content NewFronts, the company released a new umbrella brand called TikTok for Business for its advertiser offerings. TikTok, a newcomer to NewFronts, adapted its vertical-first format for a horizontal presentation. The main message to brands in... Continue reading at AdWeek
[ AdWeek | 2020-06-25 21:01:24 UTC ]
More news stories like this | All news stories tagged with:
#digital content
#running ads
#company released
Booksellers are now the “gatekeepers” and attempts to get titles by people of colour into their stores are often an “exercise in futility”, Jacaranda Books founder Valerie Brandes has said. Continue reading at The Bookseller
[ The Bookseller | 2020-06-25 01:19:33 UTC ]
More news stories like this |
Ex-special forces soldier turned TV star Matthew "Ollie" Ollerton is publishing a debut thriller with Bonnier Books UK. Continue reading at The Bookseller
[ The Bookseller | 2020-06-24 00:04:04 UTC ]
More news stories like this | All news stories tagged with:
#bonnier
J K Rowling's agency The Blair Partnership has lost four of its author clients over the controversy surrounding the Harry Potter author's views on transgender law reform. Continue reading at The Bookseller
[ The Bookseller | 2020-06-22 05:27:06 UTC ]
More news stories like this | All news stories tagged with:
#harry potter
#controversy surrounding
Audible has appointed Brad Schwartz as chief content officer as it aims to expand audio production. Continue reading at The Bookseller
[ The Bookseller | 2020-06-11 22:48:31 UTC ]
More news stories like this |
Each year around this time, digital publishers and tech platforms announce their content plans for the year ahead. These annual upfront and NewFronts pitches are a bid to partner with agencies and advertisers to reassemble audiences across the ever-changing video landscape. That process will... Continue reading at Digiday
[ Digiday | 2020-05-28 01:23:59 UTC ]
More news stories like this | All news stories tagged with:
#digital publishers
#premium content
#year ahead
The Amazon Literary Partnership has announced $1 million in grant funding to 66 organizations across the publishing industry. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-05-27 04:00:00 UTC ]
More news stories like this | All news stories tagged with:
#publishing industry
BBC Books, part of Ebury Publishing, has launched an expanded partnership with BBC Radio, giving it exclusive first option on books accompanying series and Sounds podcasts. Continue reading at The Bookseller
[ The Bookseller | 2020-05-20 17:47:20 UTC ]
More news stories like this | All news stories tagged with:
#bbc radio
#bbc books
#ebury publishing
Leaders of content-to-commerce initiatives at three global news media companies shared in-depth looks at how those projects started and how they are Continue reading at Editor & Publisher
[ Editor & Publisher | 2020-05-18 19:00:36 UTC ]
More news stories like this | All news stories tagged with:
#news corp
Readers have spent much of the last decade eschewing digital subscriptions to their local newspaper, staying on the free side Continue reading at Editor & Publisher
[ Editor & Publisher | 2020-05-05 07:00:33 UTC ]
More news stories like this | All news stories tagged with:
#digital content
#local newspaper