The B-to-B Benefits of Pursuing Mobile Ad Sales

When the Interactive Advertising Bureau (IAB) released its “IAB Internet Advertising Report” in October 2013, one thing was clear: While digital remained strong, it was mobile that was quickly becoming a powerhouse. According to the report, in the first half of 2013, total mobile revenues surged 145 percent to $3 billion from $1.2 billion a year ago. Continue reading at 'Folio Magazine'

[ Folio Magazine | 2013-11-01 00:00:00 UTC ]
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Print Book Sales Improved Last Week, But Still Fell 4%

Unit sales for print books had their best weekly performance since mid-June, in part thanks to Stephen King, but still fell 4% from a year ago. Once again, sales were down in all categories. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-09-14 04:00:00 UTC ]
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British Academy Names a Shortlist; Reports on Sales Impact

London's British Academy Book Prize reports on its 2022 winner's sales and rights deals as it releases its 2023 nonfiction shortlist. The post British Academy Names a Shortlist; Reports on Sales Impact appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2023-09-12 12:57:48 UTC ]
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Indigo Loses CEO, Reports Sales Drop, Relaunches Website

Peter Ruis has resigned as CEO of Indigo Books & Music, a position he held for a year. The news comes after the retirement of founder Heather Reisman, a boardroom shake-up, and a destructive cyber attack that impacted sales. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-09-11 04:00:00 UTC ]
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Nielsen won’t force Amazon’s data into ‘Thursday Night Football’ ad deals this year

Following a contentious meeting last week, Nielsen won't change panel currency used to write deals but will make Amazon first-party data part of offering. Continue reading at Advertising Age

[ Advertising Age | 2023-09-07 20:12:10 UTC ]
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Print Book Sales Fell Again Last Week

Unit sales of print books fell 7.9% last week from the comparable week in 2022 at outlets that report to Circana BookScan. Sales were down in all categories. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-09-07 04:00:00 UTC ]
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Losing Streak for Print Book Sales Drags On

With the adult fiction and nonfiction categories posting declines of 9% and 6%, respectively, unit sales of print books fell 6.1% last week from the comparable week in 2022 at outlets that report to Circana BookScan. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-08-31 00:00:00 UTC ]
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A Slimmer Quarto Group Sees Sales and Earnings Fall

The combination of its decision to streamline its business and softer industry sales resulted in revenue at Quarto Group falling 16% in the first half of 2023, to $52 million. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-08-30 04:00:00 UTC ]
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Nothing Was Pretty About Print Book Sales Last Week

The release of the second season of 'The Summer I Turned Pretty' on Amazon Prime gave a small boost to the Jenny Han novels that the series is based on last week, but it wasn't enough to stop a 7.1% drop in sales. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-08-24 04:00:00 UTC ]
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Religion Book Sales Slipped 1.2% in First Half of 2023

The 1.2% decline was largely driven by a 4.1% drop in sales for hardcovers in the first six months of 2023, according to figures released by the AAP. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-08-22 04:00:00 UTC ]
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#BookTok Helped Book Sales Soar. How Long Will That Last?

In July, for the first month ever, sales from the roughly 180 BookTok authors BookScan follows fell from the prior year. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-08-18 04:00:00 UTC ]
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Print Book Sales Fell in All Categories Last Week

Unit sales of print books struggled again last week, falling 7.6% compared to the week ended August 13, 2022. The decline in adult fiction continued, with sales off 9.6%. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-08-17 04:00:00 UTC ]
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Bookstore Sales Rose Nearly 7% in First Half of 2023

Despite a dip in June, sales increased 6.9% at bookstores during the first six months of 2023 over last year, rising to $3.86 billion. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-08-15 04:00:00 UTC ]
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The Barnes & Noble 50% Hardcover Sale is On Now!

Here's your chance to stock up on hardcovers on the cheap! Barnes & Noble's 50% hardcover sale is on now. Continue reading at Book Riot

[ Book Riot | 2023-08-11 20:01:51 UTC ]
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Print Book Sales Dropped 8.3% Last Week

In another week in which sales in all categories fell, unit sales or print books declined 8.3% at outlets that report to BookScan. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-08-10 04:00:00 UTC ]
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Amazon removes books ‘generated by AI’ for sale under author’s name

Jane Friedman claims she had to fight against Amazon’s refusal to remove the misattributed titles because she had not trademarked her nameFive books for sale on Amazon were removed after author Jane Friedman complained that the titles were falsely listed as being written by her. The books, which... Continue reading at The Guardian

[ The Guardian | 2023-08-09 14:28:36 UTC ]
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What the sale of a major American book publisher means for authors, the industry — and you

Book publisher Simon & Schuster's sale to investment firm KKR is novel in many ways, but also part of a long-term trend. History tells us to expect the unexpected. Continue reading at Los Angeles Times

[ Los Angeles Times | 2023-08-08 17:35:35 UTC ]
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Dungeons and Dragons Rulebooks on Sale for 50% Off Today!

A ton of Dungeons and Dragons hardcover rulebooks are on sale today for 40%-60% off, from the basics to the more advanced. Continue reading at Book Riot

[ Book Riot | 2023-08-08 13:39:26 UTC ]
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Inside TikTok’s out-of-home marketing approach as it expands further beyond mobile

The social media platform has partnered with several digital media networks, including GSTV, Redbox and ReachTV as part of a larger push into digital out-of-home. Continue reading at Advertising Age

[ Advertising Age | 2023-08-08 09:30:00 UTC ]
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Paramount sales beat forecasts thanks to streaming TV growth

Company also announced the sale of its Simon & Schuster publishing business to KKR & Co. for $1.62 billion. Continue reading at Advertising Age

[ Advertising Age | 2023-08-07 22:19:36 UTC ]
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As New Law Looms, Follett Asks Publishers to Help ‘Rate’ Their Own Books for Sale in Texas

With a lawsuit pending to block a controversial new "book rating" law from taking effect in Texas, publishers and industry groups are balking at a request from the nation's largest school distributor to help rate their own titles for sale in the state. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-08-07 04:00:00 UTC ]
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