The B-to-B Benefits of Pursuing Mobile Ad Sales

When the Interactive Advertising Bureau (IAB) released its “IAB Internet Advertising Report” in October 2013, one thing was clear: While digital remained strong, it was mobile that was quickly becoming a powerhouse. According to the report, in the first half of 2013, total mobile revenues surged 145 percent to $3 billion from $1.2 billion a year ago. Continue reading at 'Folio Magazine'

[ Folio Magazine | 2013-11-01 00:00:00 UTC ]
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Deep Drop in Fiction Led a 3.2% Decline in Weekly Print Book Sales

Unit sales of print books fell 3.2% last week at outlets that report to Circana BookScan. The performance wasn’t a bad one—it was just unable to match the same period last year, when 'It Starts with Us' by Colleen Hoover sold more than 810,000 copies in its first week on sale. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-10-26 04:00:00 UTC ]
More news stories like this | All news stories tagged with: #print book #circana bookscan #2% decline


Frankfurt: Swedish, Lithuanian Publishers See Booming Children’s Book Sales

Two publishers in Frankfurt are seeing success with up-and-coming children's book authors, both at home and through foreign rights deals. The post Frankfurt: Swedish, Lithuanian Publishers See Booming Children’s Book Sales appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2023-10-20 11:38:33 UTC ]
More news stories like this | All news stories tagged with: #children’s book #children's book #book authors #book sales #booming children #post frankfurt


News Publishers Welcome Tobacco Ads—Just Not for Cigarettes

In 1999, more than a dozen news publishers including The New York Times publicly pledged to ban cigarette advertisements. The move was part of a broader effort to curb the influence of an industry whose products were then--and remain now--the leading cause of preventable death in the United... Continue reading at AdWeek

[ AdWeek | 2023-10-19 06:00:00 UTC ]
More news stories like this | All news stories tagged with: #publishers including #broader effort #news publishers


Bookstore Sales Fell 17% in August

A move to the sale of more digital products in the educational market, through new purchasing options for college students, is likely one of the reasons a big decline came the month before school starts. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-10-19 04:00:00 UTC ]
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How Simon & Schuster’s Sale to KKR Could Affect the Company

Simon & Schuster may not have been merged with Penguin Random House, but that doesn’t mean KKR’s acquisition of it is without cons. Continue reading at Book Riot

[ Book Riot | 2023-10-18 10:33:00 UTC ]
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Publishing Industry Sales Rebounded in August

Following a July slump, book sales were up 8.5% in August at the 1,233 publishers that supply data to AAP’s StatShot program. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-10-17 04:00:00 UTC ]
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Print Book Sales Up 4.7% Last Week, Driven by New Adult Titles

A host of new titles and a solid performance by adult segments led to a 4.7% increase in unit sales of print books last week over the week ended October 8, 2022 at outlets that report to Circana BookScan. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-10-12 04:00:00 UTC ]
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Agatha Christie Books On Sale Today for $2!

Agatha Christie is the bestselling novelist of all time, and many of her ebooks are on sale today for $2-3, including her most popular titles! Continue reading at Book Riot

[ Book Riot | 2023-10-04 16:44:37 UTC ]
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Amazon's Kindle Scribe is back on sale ahead of October Prime Day

Sales on Amazon products continue to roll out ahead of the official start of October Prime Day on everything from Blink cameras to Kindle Scribes. The 16GB Kindle Scribe is back on sale for 22 percent off, dropping to $265 from $340. It mirrors a recent sale on the... Continue reading at Engadget

[ Engadget | 2023-10-02 14:01:15 UTC ]
More news stories like this | All news stories tagged with: #kindle #follow @engadgetdeals #buying advice #premium pen #kindle store #prime members #kindle scribes #official start #kindle scribe


Amazon's Fire HD 8 tablet drops to $60 in early October Prime Day sale

Amazon has kicked off a new Fire tablet sale ahead of its Prime Big Deal Days event later this month. The discounts include the Fire HD 8 down to $60, the Fire HD 8 Plus for $70, the Fire Max 11 for $150, the previous-generation Fire HD 10 for $75 and the Fire 7 for $40,... Continue reading at Engadget

[ Engadget | 2023-10-02 07:45:36 UTC ]
More news stories like this | All news stories tagged with: #ebooks #yahoo life #kids versions #all-time low #extra $10 #extra gigabyte


How Canadian Publisher La Presse Is Growing Ad Revenue With Data Clean Rooms

Since 2017, 130-year-old Canadian publisher La Presse has been digital only, a shift that's led to a focus on growing online audiences. The publisher has grown from 4 million monthly unique visitors in 2019 to over 4.6 million as of July 2023, according to data by Comscore, which only has data... Continue reading at AdWeek

[ AdWeek | 2023-09-29 06:00:00 UTC ]
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Bloomberg Media Restructures Sales Team to Streamline Events, Integrated Marketing

Business and financial news publisher Bloomberg Media is restructuring its sales and marketing divisions around industries like tech, finance, auto, luxury and consultancy, rather than geography, to streamline operations and strengthen its appeal to advertisers, according to chief revenue... Continue reading at AdWeek

[ AdWeek | 2023-09-28 10:30:00 UTC ]
More news stories like this | All news stories tagged with: #news publisher #streamline operations #integrated marketing


With Adult Fiction Tumbling 10%, Print Book Sales Fell 5.7% Last Week

After a long run with weekly sales ahead of 2022, unit sales of adult fiction titles were down 0.2% in the year-to-date after sales fell last week. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-09-28 04:00:00 UTC ]
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Lower Trade Sales, Book Club Reorg Dent Scholastic Results

Lower trade book sales and costs associated with the creation of its new School Reading Events business resulted in an operating loss in the quarter at Scholastic. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-09-24 04:00:00 UTC ]
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Why Apartment Therapy added more commerce integrations to its tentpole event franchise Small/Cool 

Apartment Therapy's president Riva Syrop took the stage at the Digiday Publishing Summit to discuss the convergence of commerce and sponsorship revenue within its Small/Cool event. Continue reading at Digiday

[ Digiday | 2023-09-22 04:01:00 UTC ]
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Elon Musk Can't Make Book Sales Better Either

Solid-selling new books, including the new biography of Elon Musk, weren't enough to stop unit sales of print books from falling 5.7% last week from the comparable week in 2022. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-09-21 04:00:00 UTC ]
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Hachette Book Group Names Lauren Monaco as EVP, Director of Sales

'To bring our sales and publishing teams even closer together,' says Michael Pietsch, Lauren Monaco follows Alison Lazarus at HBG. The post Hachette Book Group Names Lauren Monaco as EVP, Director of Sales appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2023-09-20 21:48:53 UTC ]
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Publishing Industry Sales Slumped in July

Book sales fell 10.9% in July at the 1,233 publishers that supply data to AAP’s StatShot program. Sales of adult books dropped 4.6%, and children's/young adult book sales declined 10.7%. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-09-19 04:00:00 UTC ]
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With a Twist, Sale of RBmedia Completed

The private equity firm KKR has completed its sale of audiobook publisher RBmedia to investment firm H.I.G. Capital and private equity firm Francisco Partners. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-09-18 04:00:00 UTC ]
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Bookstore Sales Dipped 1.3% in July

Bookstore sales fell 1.3% in July, slipping from $595 million last year to $587 million in 2023, according to preliminary estimates from the U.S. Census Bureau. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-09-15 04:00:00 UTC ]
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