The Atlantic Redesigns Across Platforms; Hearst Magazines Editors to Form Union

Two months into life behind a digital paywall, The Atlantic says it sold "record numbers" of subscriptions in both September and October, doubling the amount of sales originally forecast (though it declined to share specific figures). Today, the magazine unveiled what it hopes will be an additional draw to consumers: a single-themed December issue, "How to Stop a Civil War," which debuts a front-to-back redesign in the works since Peter Mendelsund and Oliver Munday were brought in as creative director and senior art director, respectively, at the start of the year. Most immediately noticeable about the new look is the fact that the formerly prominent wordmark on the magazine's cover has been replaced by a simple "A," which is simultaneously a departure but also a nod to the magazine's past; it contains a reference to 1857, the year of The Atlantic's debut issue, and the magazine says it commissioned a new typeface, "Atlantic Condensed" based on the original type used by its founders. "I wanted the design to be readerly. And I wanted it to feel confident. And, again, I wanted to make pages that weren’t clamoring for your attention in too many ways—that allowed you to enjoy that one-to-one experience, reader-to-writer," said Mendelsund, describing the approach he took to the book's interior. "The idea of imagery in magazines for decades now has been that bigger is bolder. But I find that when a picture has a frame around it, it allows you to focus more on the thing itself.... Continue reading at 'Folio Magazine'

[ Folio Magazine | 2019-11-12 19:44:42 UTC ]
News tagged with: #equal pay #immediately respond #ars technica #digital brands #abc news #cbs news #daily beast #hearst

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Inside Hearst’s Native Ad Strategy

In a signal of its deepening commitment to native advertising, Hearst Magazines launched a new native ad campaign yesterday for Lancôme on MarieClaire.com.The post Inside Hearst’s Native Ad Strategy appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2014-01-15 00:00:00 UTC ]
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Allen & Unwin becomes Atlantic's majority shareholder

Australian publisher Allen & Unwin has bought a majority share in Atlantic Books, following a... Continue reading at The Bookseller

[ The Bookseller | 2014-01-14 00:00:00 UTC ]
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Evolve Media Hires Geoff Schiller Away from Hearst

Publisher of enthusiast consumer content Evolve Media, LLC has lured Geoff Schiller from his position as Hearst Digital Media’s chief sales officer to join the company as chief revenue officer.  Continue reading at Folio Magazine

[ Folio Magazine | 2014-01-14 00:00:00 UTC ]
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Atlantic Restructures, Supported by Allen & Unwin

Atlantic Books Limited has begun the year by announcing "a significant financial and organizational restructuring." Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-01-14 00:00:00 UTC ]
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Personalised digital magazine app Flipboard aims for 150 million users

Company plans enhanced discovery and search tools to explore the 5m magazines already createdPersonalised digital magazine app Flipboard is aiming to pass 150 million users in 2014, thanks to enhanced discovery and search tools that will allow users to better explore the 5m individual online... Continue reading at The Guardian

[ The Guardian | 2014-01-13 00:00:00 UTC ]
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Yahoo Is Betting Big On Digital Magazines

CEO Marissa Mayer wants her company to copy the publishing industry for its "elegant" designs, "distinctive voice," and of course, our CPMs.In an overtly flashy keynote address to the packed CES crowd yesterday, Yahoo CEO Marissa Mayer presented the company's vertical move into online magazines.... Continue reading at Fast Company

[ Fast Company | 2014-01-09 00:00:00 UTC ]
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New York Times Redesign Points to Future of Online Publishing

The last time The New York Times embarked on a wholesale redesign of its Web site, in 2006, the iPhone wasn't on the market. Tablets like the iPad were still years away. So the new design that The Times is unveiling Wednesday is generating mu ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2014-01-08 00:00:00 UTC ]
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Times editor and former PCC member join Ipso's appointment panel

Newspaper publishers have announced the latest stage in their creation of their new regulator, the Independent Press Standards Organisation (Ipso).The former judge who chairs the "foundation group", Lord Phillips of Worth Matravers, and the former civil servant, Sir Hayden Phillips, who was... Continue reading at The Guardian

[ The Guardian | 2014-01-08 00:00:00 UTC ]
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Daily Mail editor Paul Dacre's pay rises to £1.85m

Mail veteran continues to be best-paid UK newspaper editor, taking home £500,000 'supplement' on top of his base salaryPaul Dacre continues to be the best-paid UK newspaper editor, taking home more than £1.8m last year, according to Daily Mail & General Trust's latest annual report.Dacre,... Continue reading at The Guardian

[ The Guardian | 2014-01-07 00:00:00 UTC ]
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Twitter Cofounder Biz Stone Launches Jelly, A Visual Q&A Platform

Biz Stone and Ben Finkel created Jelly to function almost like a modern-day visual search engine.No matter how big the exit, it seems Silicon Valley entrepreneurs eschew retirement. In the case of Twitter (and its $2.1 billion IPO), the cofounders have continued churning out products with... Continue reading at Fast Company

[ Fast Company | 2014-01-07 00:00:00 UTC ]
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For Sale or in Flux, a Big Year Looms for Business Magazines

With Forbes for sale, Fortune's website divorcing from CNNMoney.com and Bloomberg Businessweek getting assessed as part of a companywide strategic review at Bloomberg, the year ahead could see a dramatic shift for top business magazines.The category offers a glimpse into the publishing world at... Continue reading at Advertising Age

[ Advertising Age | 2014-01-04 00:00:00 UTC ]
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Hearst's Swartz Eyes B2B Media, Entertainment, for Growth

Hearst Corp. had record revenue and profits in 2013, when it marked the fourth year in a row of growth on both fronts since the 2008 recession, Steven Swartz said in a New Year’s letter to employees recapping the year he took over as chief executive. Swartz, formerly the head of Hearst’s... Continue reading at AdWeek

[ AdWeek | 2014-01-02 00:00:00 UTC ]
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Ad Units in Magazines' iPad Editions Climbed 16% in 2013

Ad units in magazines' iPad editions climbed 16% in 2013, according to a report out Monday by MPA-The Association of Magazine Media and Kantar Media.The report, which looked at 69 magazines with monitored print and iPad editions, is a hopeful sign for traditional publishers stymied by secular... Continue reading at Advertising Age

[ Advertising Age | 2013-12-30 00:00:00 UTC ]
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The Greatest Magazine Ever Published

Last summer in a used bookstore, I happened on an enormous, bound volume of Life magazine, from July–September 1945. I opened to the very first story in the first issue, July 2, 1945. The headline read:   Continue reading at Slate

[ Slate | 2013-12-27 00:00:00 UTC ]
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Screw magazine publisher Al Goldstein dies aged 77

Publisher who helped break down legal barriers against pornography dies in Brooklyn after long battle with illness Continue reading at The Guardian

[ The Guardian | 2013-12-19 00:00:00 UTC ]
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The Magazine Medic Honors

 Awards season has arrived. The Oscars, the Golden Globes, all the rest. Some of these shows we love, most we secretly mock. There are way too many, to begin with. Continue reading at Folio Magazine

[ Folio Magazine | 2013-12-19 00:00:00 UTC ]
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How Local Magazines Figured Out What Patch Never Could

Look at the list of winners for the annual City and Regional Magazine Association awards. Continue reading at Folio Magazine

[ Folio Magazine | 2013-12-18 00:00:00 UTC ]
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Nothing said you made it in 2013 like a magazine launch

Longform journalism is having its moment, one that backers of recent print and digital magazines hope will linger like a 10,000-word New Yorker profile.Readers appear hungry for a more relaxed experience than the harried web.The hashtag #longreads took off on Twitter. Buzzfeed launched a long... Continue reading at Crains New York

[ Crains New York | 2013-12-18 00:00:00 UTC ]
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Reader’s Digest Redesigns

Its second bankruptcy now behind it, RDA Holding Co. is entering a new phase. CEO Robert Guth is putting his stamp on the company's flagship brand, Reader's Digest, with a redesign and changes to the business model. The new magazine—which went on sale last week—has updated its logo, invested $1... Continue reading at Folio Magazine

[ Folio Magazine | 2013-12-16 00:00:00 UTC ]
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