The Atlantic Hires Veteran Journalist to Run Its Branded Content Department

"Journalism is the new marketing degree" is the slightly sarcastic motto among New York Times staffers, many of them former journalists, who create articles and videos for brands. It appears the same could be said at The Atlantic, which just hired former Time magazine Managing Editor James Gaines to lead content operations at its branded-content division, Atlantic Re:think.Mr. Gaines was most recently held editor positions at Reuters, but he spent the bulk of his career at Time Inc., where he was top editor at People, Life and Time. Mr. Gaines also served as managing editor of News Corp.'s short-lived tablet publication The Daily. In his new role, he will report to Sam Rosen, VP-marketing, The Atlantic, who leads Re:think as a whole.The last couple of years have seen many publishers build departments to help advertisers create editorial-like content. The Atlantic, for better or worse, has been at the vanguard of this push towards so-called native advertising. In early 2013, The Atlantic was slammed for running a sponsored post from Scientology, but the publication explained itself ("We screwed up," it said) and produced an internal protocol for accepting and running articles from brands. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2015-06-03 00:00:00 UTC ]
News tagged with: #top editor #managing editor #sponsored post

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The Waldo Party Returns and the Baby Departs (shelftalker)

A seance precedes the happy return of an annual tradition that was suspended by the pandemic. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-08-11 11:00:00 UTC ]
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Attention book lovers: your dream job is hiring again.

Yep, you guessed it: “Barefoot Bookseller,” the greatest job in the literary world, is once again accepting applications. Would you like to run a bookstore on a desert island in the Maldives for a year? What if I told you that you weren’t allowed to wear shoes . . . or read the news? I […] Continue reading at Literrary Hub

[ Literrary Hub | 2022-08-01 13:04:38 UTC ]
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Meta to Stop Paying U.S. Publishers for News Content

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[ AdWeek | 2022-07-29 17:11:09 UTC ]
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Brands can make Hollywood-level entertainment. This guy proved it

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[ Fast Company | 2022-07-16 07:00:30 UTC ]
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Nikole Hannah-Jones and Univerity of North Carolina Settle Hiring Dispute

Ms. Hannah-Jones, who won a Pulitzer Prize for the 1619 Project, had said she was considering legal action against the University of North Carolina at Chapel Hill. Continue reading at The New York Times

[ The New York Times | 2022-07-15 22:45:50 UTC ]
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When Books Become Brands, Graphic Design Is Key

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[ Publishers Weekly | 2022-07-12 04:00:00 UTC ]
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[ Engadget | 2022-07-08 08:31:44 UTC ]
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Journalist, Felon, Figure Skater: A New Memoir From Keri Blakinger

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[ Slate | 2022-06-26 10:00:00 UTC ]
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[ Advertising Age | 2022-06-21 20:59:38 UTC ]
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[ Media Week | 2022-06-16 07:59:53 UTC ]
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[ Publishing Perspectives | 2022-05-27 16:39:47 UTC ]
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[ Publishers Weekly | 2022-05-25 04:00:00 UTC ]
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[ Advertising Age | 2022-05-20 17:50:22 UTC ]
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[ The Guardian | 2022-05-10 17:24:57 UTC ]
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[ Publishing Perspectives | 2022-04-29 15:50:11 UTC ]
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A Canadian Journalist Goes Undercover as an Afghan Refugee on a Journey to Europe

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[ Electric Literature | 2022-04-22 11:00:00 UTC ]
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[ Literrary Hub | 2022-04-20 17:26:39 UTC ]
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