The Atlantic Hires Veteran Journalist to Run Its Branded Content Department

"Journalism is the new marketing degree" is the slightly sarcastic motto among New York Times staffers, many of them former journalists, who create articles and videos for brands. It appears the same could be said at The Atlantic, which just hired former Time magazine Managing Editor James Gaines to lead content operations at its branded-content division, Atlantic Re:think.Mr. Gaines was most recently held editor positions at Reuters, but he spent the bulk of his career at Time Inc., where he was top editor at People, Life and Time. Mr. Gaines also served as managing editor of News Corp.'s short-lived tablet publication The Daily. In his new role, he will report to Sam Rosen, VP-marketing, The Atlantic, who leads Re:think as a whole.The last couple of years have seen many publishers build departments to help advertisers create editorial-like content. The Atlantic, for better or worse, has been at the vanguard of this push towards so-called native advertising. In early 2013, The Atlantic was slammed for running a sponsored post from Scientology, but the publication explained itself ("We screwed up," it said) and produced an internal protocol for accepting and running articles from brands. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2015-06-03 00:00:00 UTC ]
News tagged with: #top editor #managing editor #sponsored post

Other Publishing stories related to: 'The Atlantic Hires Veteran Journalist to Run Its Branded Content Department'


Amazon's top NY publishing exec to depart

Amazon Publishing, which launched a general-interest book publishing operation in New York two and a half years ago, is losing its top executive here.Seattle-based Amazon announced Friday that the head of its general-interest publishing division, Larry Kirshbaum, would leave the company Jan. 17... Continue reading at Crains New York

[ Crains New York | 2013-10-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #scaled back #big advances #barnes noble #joint venture #scaling back #ebook format


The Atlantic: Can We Stop Talking About the Scientology Thing?

The Atlantic wants you to stop talking about the Scientology native ad imbroglio. Like, really, get over it. "It's been 10 months now and it's still being brought up," Scott Havens, president of the Atlantic, said at the Digiday Publishing Summit in Miami this week. The post The Atlantic: Can We... Continue reading at Digiday

[ Digiday | 2013-10-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #stop talking #scott havens


1105 Media Hires President for Public Sector Division

1105 Media, a b-to-b media company serving the government, education, IT and health and safety markets, has hired James Causey to run its Public Sector Media Group. Continue reading at Folio Magazine

[ Folio Magazine | 2013-10-18 00:00:00 UTC ]
More news stories like this |


NewsCred Turns Brands And Marketers Into Publishers With NewsRoom

Although big media brands like The New York Times and The Economist aren't going away anytime soon, the online publishing industry increasingly includes brands, marketers, and independent journalists. With the launch of a new content network, the tech startup NewsCred wants to be the liaison... Continue reading at Fast Company

[ Fast Company | 2013-10-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #original content #content marketing #core business #media partners #fast company #entry point


How Trome’s Ladder Brand Strategy Made it the World’s Largest Spanish-Language Newspaper

In much of the INMA network worldwide, the focus is on big news brands producing life-changing, business-building journalism that transforms democracies and speaks truth to power. Yet among the other 99% of news publishers worldwide, the challeng ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2013-10-15 00:00:00 UTC ]
More news stories like this |


Rodale Hires President

Rodale has hired former Dow Jones executive, Scott Schulman, as its president—a role left vacant since Steven Pleshette Murphy stepped down as president and CEO in 2009. Continue reading at Folio Magazine

[ Folio Magazine | 2013-10-15 00:00:00 UTC ]
More news stories like this |


How Much is Too Much? Getting the Content Balance Right in Digital Publishing

As digital publishing slowly but surely comes to eclipse traditional, printed media a big question arises: what happens to the publishing schedule when there are no fixed dealines? This is a problem being tackled head on by the Financial Time ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2013-10-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital publishing #printed media #publishing schedule


Who's Behind the Sponsored Content at BuzzFeed, Gawker, Hearst and WashPo?

What good is native advertising if it doesn't talk like a native?To help advertisers, media companies are building teams, often called studios, that create sponsored content for advertisers. Here's a look at four publishers, and how their sponsored-content teams shape up.BuzzFeed Continue... Continue reading at Advertising Age

[ Advertising Age | 2013-10-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #native advertising #sponsored content #media companies


Buys That Include Sponsored Content Now 20% of Ad Revenue at Forbes

When Forbes rolled out AdVoice in 2010, the architects planned to blow up the traditional publishing-advertising model. Instead of offering companies just online banner ads, Forbes was giving advertisers the ability to publish their stories directly to the magazine's website.It was a gamble that... Continue reading at Advertising Age

[ Advertising Age | 2013-10-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #giving advertisers #stories directly


In the Digital Publishing Era, Content Trumps Platform

The varied views from digital publishers on display at Berlin's Rewrite the Web event revealed one commonality: content always takes precedent over platform. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-10-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital publishers


Frankfurt Book Fair 2013: Working the Digital Content Space

Uncertainty is one big obstacle holding publishers back from outsourcing their distribution, observes CEO Gareth Cuddy of ePubDirect. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-10-05 00:00:00 UTC ]
More news stories like this |


Justice Department opposes company requests to publish surveillance statistics

The U.S. Department of Justice has opposed requests by Facebook, Google, Microsoft and other companies to publish the number of surveillance requests they receive from the National Security Agency and other agencies. Requests from five Internet companies, also including Yahoo and LinkedIn,... Continue reading at PC World

[ PC World | 2013-10-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #intelligence community #national intelligence


Fairfax Media to cut journalist jobs

Fairfax Media will shed at least 45 jobs across its publishing units amid continued challenging advertising markets.     Continue reading at The Sydney Morning Herald

[ The Sydney Morning Herald | 2013-10-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #fairfax media


Tech Firms Rally, Expecting Justice Department to Oppose Transparency Requests

Apple, Dropbox, Facebook, Google, Mozilla, Reddit, Tumblr, Twitter, Yahoo and other tech companies today sent a letter to the heads of the U.S. Senate and House Judiciary Committees in support of proposed legislation that would allow them to publish statistics about secret national security... Continue reading at AllThingsD

[ AllThingsD | 2013-09-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #proposed legislation #justice department #disclose information #user data


R.I.P. @Horse_Ebooks, The Human–Run Twitter Bot That Fooled Us All

@Horse_ebooks is the Twitter account that, until today, spewed frequent bouts of eerily poetic nonsense to more than 213,000 followers: @Horse_ebooks was widely believed to be a Twitter bot whose tweets were sent out by a robot that scraped text from obscure parts of the Internet. That is, until... Continue reading at Fast Company

[ Fast Company | 2013-09-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #twitter account #fast company #performance art


New branding for Faber

Faber has redesigned its word marque as part of a branding strategy designed to "future-... Continue reading at The Bookseller

[ The Bookseller | 2013-09-24 00:00:00 UTC ]
More news stories like this |


Brands Are Discovering Crowdfunding as a Marketing Tool

Since launching in 2008, crowdfunding platform Indiegogo has become known as the provenance of creative types, scrappy startups and charitable campaigns. But now, big brands are seizing on it as a way to align themselves with popular causes. DC Entertainment’s We Can Be Heroes campaign raised... Continue reading at AdWeek

[ AdWeek | 2013-09-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #funding goals #working alongside #customer feedback


Content Recommendation Company Now Allows Users to Reject Stories

Taboola, a company that powers content recommendation and monetization for Web publishers, is now offering users a chance to reject and even weigh in on stories that the company suggests. The company's content recommendation tech appears on all sorts of sites on the Web, often in the form of... Continue reading at AdWeek

[ AdWeek | 2013-09-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #recommended content #good fit #official release


Tesco hires former Reed Elsevier chief financial officer

Former Reed Elsevier chief financial officer Mark Armour has been hired by Tesco as a non-... Continue reading at The Bookseller

[ The Bookseller | 2013-09-03 00:00:00 UTC ]
More news stories like this |


Gap And Other Brands Are Already Using Facebook Gifs

Tech firm Giphy this morning tweeted that it had launched a Facebook GIFs product, and the digerati immediately buzzed with interest. Within a couple of hours, The Gap posted one of the first branded GIFs on the hugely popular social media platform and a handful of other brands are readying... Continue reading at AdWeek

[ AdWeek | 2013-08-29 00:00:00 UTC ]
More news stories like this |