The Atlantic Hires Veteran Journalist to Run Its Branded Content Department

"Journalism is the new marketing degree" is the slightly sarcastic motto among New York Times staffers, many of them former journalists, who create articles and videos for brands. It appears the same could be said at The Atlantic, which just hired former Time magazine Managing Editor James Gaines to lead content operations at its branded-content division, Atlantic Re:think.Mr. Gaines was most recently held editor positions at Reuters, but he spent the bulk of his career at Time Inc., where he was top editor at People, Life and Time. Mr. Gaines also served as managing editor of News Corp.'s short-lived tablet publication The Daily. In his new role, he will report to Sam Rosen, VP-marketing, The Atlantic, who leads Re:think as a whole.The last couple of years have seen many publishers build departments to help advertisers create editorial-like content. The Atlantic, for better or worse, has been at the vanguard of this push towards so-called native advertising. In early 2013, The Atlantic was slammed for running a sponsored post from Scientology, but the publication explained itself ("We screwed up," it said) and produced an internal protocol for accepting and running articles from brands. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2015-06-03 00:00:00 UTC ]
News tagged with: #top editor #managing editor #sponsored post

Other Publishing stories related to: 'The Atlantic Hires Veteran Journalist to Run Its Branded Content Department'


Endeavor Business Media Announces Several New Hires | People on the Move

[caption id="attachment_181071" align="alignright" width="150"] Paul Andrews[/caption] Despite a string of recent acquisitions and what CEO Chris Ferrell termed "significant financial exposure" due to a suspension of live events, Nashville-based Endeavor Business Media evidently still has the... Continue reading at Folio Magazine

[ Folio Magazine | 2020-06-03 20:20:06 UTC ]
More news stories like this | News stories tagged with: #business model #audience engagement #science friday #millennial women


Running an Independent Bookstore in a Conservative City

Running an independent bookstore in a conservative city is a unique challenge and an opportunity. Jenny Kinne runs Books and Mortar in West Michigan. Continue reading at Book Riot

[ Book Riot | 2020-06-03 10:40:37 UTC ]
More news stories like this | News stories tagged with: #independent bookstore


In an age of cancellations and quarantine, people are turning to Twitter for connections — and premium content

Each year around this time, digital publishers and tech platforms announce their content plans for the year ahead. These annual upfront and NewFronts pitches are a bid to partner with agencies and advertisers to reassemble audiences across the ever-changing video landscape. That process will... Continue reading at Digiday

[ Digiday | 2020-05-28 01:23:59 UTC ]
More news stories like this | News stories tagged with: #digital publishers #premium content #year ahead


AFP rules out charges against News Corp journalist Annika Smethurst after raid

No one will be charged in connection with the leak of plans to extend spying powers, Australian federal police sayThe Australian federal police has ruled out pursuing charges against the News Corp journalist Annika Smethurst or anyone else for her story revealing plans to extend the Australian... Continue reading at The Guardian

[ The Guardian | 2020-05-27 04:33:28 UTC ]
More news stories like this | News stories tagged with: #news corp #told reporters


Cuts at The Atlantic Set Off Alarm Bells for the Industry

Even as layoffs, pay cuts and indefinite furloughs become an almost daily occurrence in the media industry, news about such developments grows no less tragic and alarming. Such was the case Thursday morning, when Atlantic Media chairman David Bradley revealed in a staff memo that, despite... Continue reading at Folio Magazine

[ Folio Magazine | 2020-05-21 16:30:08 UTC ]
More news stories like this | News stories tagged with: #audience growth #monthly traffic #full ownership #financially viable


Times of India, New York Times, News Corp Share Content-to-Commerce Case Studies

Leaders of content-to-commerce initiatives at three global news media companies shared in-depth looks at how those projects started and how they are Continue reading at Editor & Publisher

[ Editor & Publisher | 2020-05-18 19:00:36 UTC ]
More news stories like this | News stories tagged with: #news corp


Nick Kotz, Crusading Journalist and Author, Dies at 87

He won a Pulitzer Prize for exposing unsafe conditions in meatpacking plants. He also wrote about hunger in America and the politics of the B-1 bomber. Continue reading at The New York Times

[ The New York Times | 2020-05-15 17:19:24 UTC ]
More news stories like this | News stories tagged with: #pulitzer prize


Joerg Pfuhl Departs Holtzbrinck: ‘Getting Back Liberty’

News that Joerg Pfuhl plans to step down as CEO of Holtzbrinck prompts reflection from Rüdiger Wischenbart on Pfuhl's stance in the book industry. The post Joerg Pfuhl Departs Holtzbrinck: ‘Getting Back Liberty’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2020-05-07 16:51:01 UTC ]
More news stories like this | News stories tagged with: #holtzbrinck #book industry #rdiger wischenbart


Macmillan Children's hires Pearson and Timms as publishing directors

Macmillan Children’s Books has appointed Egmont's Nicole Pearson and Little Tiger's Barry Timms to new publishing director roles in its expanding Preschool, Brands and Classics division. Continue reading at The Bookseller

[ The Bookseller | 2020-05-05 14:15:14 UTC ]
More news stories like this | News stories tagged with: #pearson #macmillan #publishing director #publishing directors #macmillan children


The Need For Digital Content Grows, But Will It Be Enough to Save News Outlets?

Readers have spent much of the last decade eschewing digital subscriptions to their local newspaper, staying on the free side Continue reading at Editor & Publisher

[ Editor & Publisher | 2020-05-05 07:00:33 UTC ]
More news stories like this | News stories tagged with: #digital content #local newspaper


Sheltering: Kate Milliken on Running Towards Danger

On this episode of Sheltering, Maris Kreizman talks with Kate Milliken, author of the debut novel Kept Animals, which centers on three teenage girls, a horse ranch, and the accident that changes everything. Milliken discusses the research that went into her knowledge of the Topanga Canyon biome,... Continue reading at Literrary Hub

[ Literrary Hub | 2020-05-04 19:00:29 UTC ]
More news stories like this | News stories tagged with: #debut novel #teenage girls


20 brand-new books hitting shelves today.

The days in quarantine would all blend together if it weren’t for Tuesday, which is the day new books hit the (now metaphorical) shelves. Here are a few of the titles dropping today. You can get them from your local indie and/or Bookshop (which, by the way, has now raised over one million... Continue reading at Literrary Hub

[ Literrary Hub | 2020-04-28 13:57:38 UTC ]
More news stories like this | News stories tagged with: #bookshop #million dollars #local indie


HQ bags Brand's practically perfect Poppins book

HQ has bagged a second book by comedian Katy Brand, billed as part manifesto, part celebration of Mary Poppins. Continue reading at The Bookseller

[ The Bookseller | 2020-04-23 12:45:31 UTC ]
More news stories like this | News stories tagged with: #mary poppins #part manifesto


How Future Adapted Commerce Content to Drive 1M Transactions in March

Magazine publisher Future Publishing has adapted its content over the last six weeks to be more helpful for readers. The Continue reading at Editor & Publisher

[ Editor & Publisher | 2020-04-20 16:19:08 UTC ]
More news stories like this | News stories tagged with: #magazine publisher


Sopan Deb on Approaching His Own Memoir as a Journalist

Sopan Deb, a culture reporter for The New York Times, has interviewed the cast of Arrested Development, reviewed theater on Broadway, and currently reports on professional basketball. Before joining the Times, he covered Donald Trump’s presidential campaign for CBS News. He is also—I love this—a... Continue reading at Literrary Hub

[ Literrary Hub | 2020-04-20 08:48:57 UTC ]
More news stories like this | News stories tagged with: #memoir #cbs news #presidential campaign


As brands block coronavirus, streaming app Newsy opens an ad slot free from bad news

Digital publisher develops commercial break that avoids pandemic stories, as industry struggles with skittish advertisers. Continue reading at Advertising Age

[ Advertising Age | 2020-04-17 17:36:26 UTC ]
More news stories like this | News stories tagged with: #digital publisher #bad news


How Hearst UK is Creating More Uplifting Content

Hearst UK knows readers are longing for positive and uplifting content, akin to another version of Italians singing on balconies. Over Continue reading at Editor & Publisher

[ Editor & Publisher | 2020-04-16 16:15:52 UTC ]
More news stories like this | News stories tagged with: #hearst #uplifting content #hearst uk


‘Practical, life-affirming, positive’: How Hearst UK is creating more uplifting content

The magazine group has been publishing more positive, feel-good content based on audience research. The post ‘Practical, life-affirming, positive’: How Hearst UK is creating more uplifting content appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2020-04-16 04:00:00 UTC ]
More news stories like this | News stories tagged with: #hearst #magazine group #uplifting content #hearst uk


Anna Bond appointed Octopus m.d., as Goff departs

Pan Macmillan sales and brand director Anna Bond is leaving the publisher after 17 years to join Hachette UK as managing director of Octopus Publishing Group. She replaces current Octopus chief Alison Goff who is stepping down later this year after 21 years with the company.  Continue reading at The Bookseller

[ The Bookseller | 2020-04-15 11:53:12 UTC ]
More news stories like this | News stories tagged with: #pan macmillan #hachette


High court rules AFP warrant for raid on News Corp journalist's home was invalid

Court quashed warrant but did not order federal police to destroy material, exposing Annika Smethurst and source to possible prosecutionThe News Corporation journalist Annika Smethurst has won a high court case challenging the legality of the police raid on her home seeking the source of leaked... Continue reading at The Guardian

[ The Guardian | 2020-04-15 00:35:17 UTC ]
More news stories like this | News stories tagged with: #news corp