The most anticipated book of the fall season is shaping up to deliver for its publisher, Penguin Random House, if not for many independent booksellers, who were hoping the title would smash sales records of their own. Continue reading at 'Publishers Weekly'
[ Publishers Weekly | 2019-09-13 04:00:00 UTC ]
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Facebook is instituting something akin to employee performance reviews for app publishers in its ad network, grading how well their inventory achieves advertiser objectives like driving downloads or selling product.The company already uses that information to decide which ad buys it doles out to... Continue reading at Advertising Age
[ Advertising Age | 2015-10-06 00:00:00 UTC ]
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The Interactive Advertising Bureau elevated its fight against ad blockers on Tuesday, with President-CEO Randall Rothenberg renewing what he called his "cri de coeur" against the practice and showcasing small publishers being hurt by the practice. The organization also said it was taking new... Continue reading at Advertising Age
[ Advertising Age | 2015-09-29 00:00:00 UTC ]
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Start Publishing has acquired North American ebook and, where available, audio rights to 16 titles published by the U.K’s. Accent Press. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-09-11 00:00:00 UTC ]
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The new service, called Watchable, will reportedly bring content from Vox, BuzzFeed, and other publishers to Xfinity boxes.Comcast is currently working on a new digital video platform called "Watchable," with plans to launch later this year with some major partners. According to Business... Continue reading at Fast Company
[ Fast Company | 2015-08-15 00:00:00 UTC ]
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Media brands were quick to adopt video apps Periscope and Meerkat to broadcast live streams, and now Facebook marketers want in on that action. Social platform BumeBox started hosting live Facebook chats for brands like VH1 and Discovery Channel back in October, as an alternative to the Twitter... Continue reading at AdWeek
[ AdWeek | 2015-07-17 00:00:00 UTC ]
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An accomplished audiobook narrator, Amy Rubinate has always been comfortable in front of the microphone. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-07-10 00:00:00 UTC ]
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The Quarto Group has launched QuartoKnows.com, a new consumer facing site that showcases and promotes the U.K.-based company’s entire global publishing program. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-07-08 00:00:00 UTC ]
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The tech giant is targeting YouTube's clients with a new ad revenue sharing program for video publishers.Facebook has just made another change to its burgeoning video advertising business. Effective today, Facebook is testing out sharing video ad revenue with video partners. The move is similar... Continue reading at Fast Company
[ Fast Company | 2015-07-02 00:00:00 UTC ]
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Publishing needs to start thinking like a start-up, Faber and Faber's consumer marketing director Matt Haslum has said. Speaking at The Bookseller's Marketing and Publicity Conference today (30th June) during a session on the consumer relationship, Haslum said that to create passionate fans... Continue reading at The Bookseller
[ The Bookseller | 2015-07-01 00:00:00 UTC ]
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Nunal Nayyar, who plays Raj on CBS's The Big Bang Theory, hosted Thursday morning's Adult Book & Author Breakfast, which offered a combination of inspiration and humor. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-05-28 00:00:00 UTC ]
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Despite uncertainty about how big a draw an afternoon opening would be, a line had already formed more than an hour before the one o'clock opening of the show floor. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-05-27 00:00:00 UTC ]
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Skyhorse Publishing and David Talbot, founder of Salon, are teaming to launch a new imprint, Hot Books. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-05-26 00:00:00 UTC ]
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Sales in Houghton Mifflin Harcourt’s trade division rose 5% in the first quarter ended March 31, 2105 over the first quarter of 2014 and the loss was trimmed. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-05-07 00:00:00 UTC ]
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The platform approach has become a favorite tactic of publishers in the quest for scale. But while multi-title publishers Time Inc. and Condé Nast are cautiously rolling out platforms at an individual brand level, Hearst is taking a shortcut to scale. Hearst has created a centralized contributor... Continue reading at Digiday
[ Digiday | 2015-04-15 00:00:00 UTC ]
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A new task force for libraries, which met for the first time last week, will focus its attention on sharing best practice between councils, promoting the role of digital and shaping a workforce for the future. One of the key aims of the Leadership for Libraries task force will be to highlight... Continue reading at The Bookseller
[ The Bookseller | 2015-03-17 00:00:00 UTC ]
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Even if you've never heard of PlayBuzz, you've probably come across its end product. Its platform is behind such Facebook quizzes as "Which Disney Mom Are You?" and lists like "18 Photos That Prove That Online Dating Is Terrifying." The company, thanks to the virality of such content, has become... Continue reading at Advertising Age
[ Advertising Age | 2015-02-25 00:00:00 UTC ]
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Pan Macmillan has acquired the first titles for its new sports list. Non-fiction Publisher Robin Harvie acquired UK and Commonwealth rights to Daniel Friebe’s The Best There Never Was from David Luxton Associates. Friebe’s book will be the “definitive” biography of Jan Ullrich, who alongside... Continue reading at The Bookseller
[ The Bookseller | 2015-02-21 00:00:00 UTC ]
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Tablet says charge of $2 a day is not aimed at making money, but at creating ‘a more pleasant and cultivated environment’ for its readersDealing with “toxic” commenters is a problem faced by many websites – and must be a particular problem for faith-based publishers. US-based Tablet, which... Continue reading at The Guardian
[ The Guardian | 2015-02-10 00:00:00 UTC ]
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The car industry isn't slowing down when it comes to employing more data for everything from vehicle malfunctions to marketing. In fact, in terms of digital advertising, the category looks like it's putting the pedal to the metal, as tech vendors, publishers and other players increasingly roll... Continue reading at AdWeek
[ AdWeek | 2015-02-04 00:00:00 UTC ]
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Digital distributor Trajectory has an algorithm it claims can extract a book's 'personality' in order to offer better recommendations. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-01-29 00:00:00 UTC ]
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