Team Whistle buys OTT marketing firm Tiny Horse for $30 million

Digital media company Team Whistle has acquired Tiny Horse, a marketing services firm focused on over-the-top streamers, TV networks, producers and advertisers. The companies didn’t disclose terms of the deal, however, sources told Variety the acquisition was mostly in the form of a stock swap valued at about $30 million. Key clients of Los Angeles-based Tiny Horse include Amazon (Nasdaq: AMZN), WarnerMedia, Disney (NYSE: DIS), Fox, Comcast's (Nasdaq: CMCSA) NBCUniversal, Netflix (Nasdaq: NFLX),… Continue reading at 'Silicon Valley Business Journal'

[ Silicon Valley Business Journal | 2020-05-22 09:54:48 UTC ]
News tagged with: #$30 million #tv networks #companies didn #disclose terms #digital media

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Why Increased Competition for Marketing Spend is Bad News for Print Media

The newspaper business&rsquo;s reliance on the industrial machine of printing and distributing is often understated. It&rsquo;s a delicate ecosystem that can have a real effect on publisher margins &ndash; as the fluctuation in newsprint ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2012-08-24 00:00:00 UTC ]
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Open Road buys US rights to British erotica trilogy

In its first frontlist deal with agency Conville & Walsh, US digital publisher Open Road has... Continue reading at The Bookseller

[ The Bookseller | 2012-08-20 00:00:00 UTC ]
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Walker buys global rights in Leslye Walton

Walker Books Group has acquired global rights in YA title The Strange and Beautiful Sorrows of... Continue reading at The Bookseller

[ The Bookseller | 2012-08-17 00:00:00 UTC ]
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11 Other Localish Companies Google Might Buy

Early this week news broke that Google is acquiring the venerable guidebook publisher Frommers. That comes on the heels of the search giant's eye-opening deal to purchase Zagat last year. It can't be that Sergey and Larry just like to travel. Rather it seems clear that Google has a plan to... Continue reading at AdWeek

[ AdWeek | 2012-08-16 00:00:00 UTC ]
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Marketers get a refresher: Sex still sells

You've bought rope for that special someone, picked up a few sex toys and read those Fifty Shades of Grey books a time or three. You know who you are. Well, no need to skulk about at naughty shops or the hardware store as Fifty Shades of Consumption makes it further into the mainstream. Stuart... Continue reading at Crains New York

[ Crains New York | 2012-08-16 00:00:00 UTC ]
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Rakuten beats Amazon to Japanese e-reader market

Kobo's parent Rakuten claims to have sold 100,000 devices following a launch of the Kobo e-... Continue reading at The Bookseller

[ The Bookseller | 2012-08-16 00:00:00 UTC ]
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Google buys Frommer’s Travel Guides

John Wiley & Sons work to sell off unwanted assets as Google makes its foray into the publishing industry. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2012-08-15 00:00:00 UTC ]
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Google buys Wiley travel brand Frommer's

Google has bought the travel brand Frommer's from John Wiley & Son, in a move that sees... Continue reading at The Bookseller

[ The Bookseller | 2012-08-13 00:00:00 UTC ]
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Century buys White memoir

Century has acquired a memoir by Carole White, co-founder of Premier Model Management, which has... Continue reading at The Bookseller

[ The Bookseller | 2012-08-03 00:00:00 UTC ]
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Digital market 'not yet there' for illustrated

Illustrated publishers say the digital market is yet to take off for their businesses, with... Continue reading at The Bookseller

[ The Bookseller | 2012-08-03 00:00:00 UTC ]
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Hodder buys YA series The Hundred

Hodder & Stoughton has acquired two-book YA series The Hundred, written by debut author Kass... Continue reading at The Bookseller

[ The Bookseller | 2012-08-02 00:00:00 UTC ]
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HoZ buys fantasy debut

Head of Zeus has acquired a debut fantasy novel by British author, A J Smith. Commissioning... Continue reading at The Bookseller

[ The Bookseller | 2012-08-01 00:00:00 UTC ]
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Short Books teams up with S&S US

UK indie Short Books has teamed up with Simon & Schuster US imprint, Atria Books, to ... Continue reading at The Bookseller

[ The Bookseller | 2012-07-30 00:00:00 UTC ]
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Ilex Press Enters U.S. Publishing Market

After packaging for a number of American publishers, among them Focal Press, St. Martin’s, Abrams, and Chronicle, U.K.-based Ilex Press is entering the U.S. with its own line of books that is being distributed by Ingram Publisher Services. Founded in 2000 by U.K. publishing veteran Alastair... Continue reading at Publishers Weekly

[ Publishers Weekly | 2012-07-27 00:00:00 UTC ]
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Amazon Picks Up Market Share

Amazon appears to have been the big winner in picking up former Borders customers. According to new figures from Bowker Market Research, Amazon’s share of book spending in the first quarter of 2012 was 29%, up from 23% in the comparable period in 2011. Barnes & Noble’s share of spending, in... Continue reading at Publishers Weekly

[ Publishers Weekly | 2012-07-27 00:00:00 UTC ]
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Amazon.co.uk takes 21% of entertainment market

E-book sales have helped Amazon to gain a 21.1% share of the entertainment market in the UK,... Continue reading at The Bookseller

[ The Bookseller | 2012-07-24 00:00:00 UTC ]
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Penguin buys into self-publishing

The parent company of Penguin Books, Pearson, has bought one of the biggest self-publishing companies, Author Solutions Inc (ASI). Continue reading at BBC News

[ BBC News | 2012-07-20 00:00:00 UTC ]
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