Target wants to prove that traditional media like print and TV can drive e-commerce sales, highlighted in its new back-to-school marketing push. Target is launching a mobile app that works with the retailer’s fall print catalog to trigger sales for its Room Essentials collection, aimed at college students. Target’s In a Snap mobile app also works with print ads in magazines including Conde Nast-owned Domino and Architectural Digest and Time Inc.’s Real Simple. Shoppers with the app downloaded first hover a mobile device above an ad or a page in the catalog. Once the app recognizes a product, users can shop the item by viewing it on Target’s e-commerce site and check out without leaving the app. Instead of incorporating the image recognition feature into Target’s branded app, In a Snap was built as a stand-alone project to quickly launch the back-to-school effort. The big box retailer is also opening a 20,000-square foot store (roughly 15 percent of the size of a typical location) store called Target Express in Minneapolis this week that will promote the app in-store. In a Snap is the latest mobile pilot program that Target has run in the past year as part of its efforts to drive mobile sales from traditional media. In March, the retailer partnered with TBS’ Cougar Town on an initiative that let consumers shop product placements in the show. Another campaign with Purina aimed to drive sales from a newspaper ads. Target is not the only retailer looking to trigger... Continue reading at 'AdWeek'
[ AdWeek | 2014-07-22 00:00:00 UTC ]
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Over 40 authors including Alan Gibbons, Cathy Cassidy and Michael Rosen have backed a protest against the current UK school system following the "deeply disturbing" findings of a poll which suggested more than half of teachers are thinking of quitting. Continue reading at The Bookseller
[ The Bookseller | 2015-11-03 00:00:00 UTC ]
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In the 'Potter' books, Hogwarts students always head back to school on Sept. 1. Many fans are celebrating today and 'Potter' fanatics have a new book (by Rowling although not set in the 'Potter' universe), a new theme park, and – a bit farther out – a new movie to look forward to. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2015-09-02 00:00:00 UTC ]
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As students sharpen their pencils and charge their mobile devices, teachers and librarians tell us how they’re preparing for the first day of school. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-08-28 00:00:00 UTC ]
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#mobile devices
Since ebook sales exploded in 2009–2010, the adult fiction category has seen the steepest drop in print units of all the major book segments as readers migrated to digital formats, particularly in such fiction genres as romance, mystery, and science fiction. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-08-21 00:00:00 UTC ]
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Henri Cartier-Bresson's famous photo book is republished after 60 years, proving that breaking the rules can change everything. The post Rare, Revolutionary Photo Book Is Back in Print appeared first on WIRED. Continue reading at Wired
[ Wired | 2015-03-30 00:00:00 UTC ]
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CILIP Scotland will later this month launch an advocacy strategy for school libraries, pledging to campaign for libraries at national level. In the document, CILIP Scotland pledges to commission research on the impact of school libraries and librarians, provide advice and support to... Continue reading at The Bookseller
[ The Bookseller | 2015-01-21 00:00:00 UTC ]
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Author James Patterson is donating £50,000 to a new prize that will fund school libraries. The World Book Day Award, launched today (9th January), offers schools in the UK and Ireland the chance to win money to buy books from local bookshops to stock their libraries. Six lump sums are on up for... Continue reading at The Bookseller
[ The Bookseller | 2015-01-10 00:00:00 UTC ]
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Unit sales of print books sold through outlets that report to Nielsen BookScan rose 2.4% in 2014, with total units topping 635 million. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-01-02 00:00:00 UTC ]
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We need to reflect the reality of our communities, says The Fault in Our Stars writer John Green in video backing social media-led We Need Diverse Books campaignAll readers need to know that they too can be the heroes of a story, according to the bestselling author of The Fault in Our Stars,... Continue reading at The Guardian
[ The Guardian | 2014-10-31 00:00:00 UTC ]
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Trajectory and Diamond Comics Distributors announced an initiative at New York Comic Con to provide an expanded catalogue of digital comics and graphic novels to schools and libraries. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-10-09 00:00:00 UTC ]
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It's September which means school is back in session. Here are 10 books that take place at schools or primarily involve the lives of teachers and students. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-09-17 00:00:00 UTC ]
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Quantcast is meshing consumer Web and mobile app behavior with an eye on making real-time ad buying more targeted. Its new data-reporting system, dubbed Audience Interests, is aimed at digital publishers and has recently been tested by BlogAds, the proprietor of highly trafficked... Continue reading at AdWeek
[ AdWeek | 2014-08-06 00:00:00 UTC ]
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"Horton and the Kwuggerbug and More Lost Stories" by Dr. Seuss will hit bookstores September 9th. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2014-08-01 00:00:00 UTC ]
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HarperCollins has signed world rights for the literary work of Eric Rücker Eddison, often... Continue reading at The Bookseller
[ The Bookseller | 2014-07-18 00:00:00 UTC ]
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Yes, there's money to be made in mobile advertising. New York-based eMarketer predicts mobile will account for 9.8 percent of the total United States ads marketplace this year, surpassing newspapers (9.3 percent), magazines (8.4 percent) and radio (8.6 percent). Brands are spending 83 percent... Continue reading at AdWeek
[ AdWeek | 2014-07-02 00:00:00 UTC ]
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Marketers are gung-ho on playing up photo-sharing and social media this year to tap into the power of dad, as seen in Father’s Day campaigns from Ace Hardware, Craftsman, Dremel and O2X. You may not expect dads to be receptive about posting touchy-feely streams of pictures on social media, but... Continue reading at AdWeek
[ AdWeek | 2014-06-13 00:00:00 UTC ]
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A new campaign asking publishers to stop labelling books for boys or girls has been backed by a number of leading authors, as well as bookseller Waterstones. Continue reading at BBC News
[ BBC News | 2014-03-17 00:00:00 UTC ]
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Digital publishers like Politco, Pitchfork, and Pando are reworking their online brands for print, a medium that they were supposed to replace.The post Why so many digital publishers are flocking back to print appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2014-03-10 00:00:00 UTC ]
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The Hope Waddell Training Institution, a school in Nigeria founded in 1895 by Presbyterian missionaries, is laying claim to have set up Africa's oldest press. But could it be so?Hope Waddell, in Calabar, Cross River State, had a functioning printing press from 1903, initially to serve the school... Continue reading at The Guardian
[ The Guardian | 2014-01-20 00:00:00 UTC ]
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JP Martin's much-loved but unavailable stories have been recovered for the rest of us by one courageous readerLet joy be unconfined! Almost seven years ago, I bewailed the loss of Uncle, the wealthy, purple-clad elephant with the BA whose surreal adventures, superbly illustrated by Quentin... Continue reading at The Guardian
[ The Guardian | 2014-01-10 00:00:00 UTC ]
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