Taking Middle Grade to Market

With an increasing number of books for the middle grade audience in the pipeline, publishers share their strategies for capturing the interest of preteens. Continue reading at 'Publishers Weekly'

[ Publishers Weekly | 2019-09-13 04:00:00 UTC ]
News tagged with: #increasing number #publishers share

Other Publishing stories related to: 'Taking Middle Grade to Market'


The Best Books to Take You Through Newfoundland

Michael Crummey, an award-winning author whose poetry and prose explore the region and its capital, St. John’s, shares book recommendations, local vocabulary and where to find a good pint. Continue reading at The New York Times

[ The New York Times | 2022-07-20 09:00:09 UTC ]
More news stories like this | News stories tagged with: #michael crummey #prose explore #local vocabulary #good pint #award-winning author


Open Road Starts Frontlist Marketing Service

With frontlist sales for many publishers stalled, Open Road Integrated Media is adapting its Ignition program—designed to give backlist e-books a boost—to help promote new releases. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-07-20 04:00:00 UTC ]
More news stories like this |


Spain Reports Book Market Growth in 2021: Up 5.6 Percent

The Spanish book market is reporting revenues of €2.5 billion in 2021, a gain of 5.6 percent over 2020, and book sales of 174 million units. The post Spain Reports Book Market Growth in 2021: Up 5.6 Percent appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2022-07-19 19:16:27 UTC ]
More news stories like this | News stories tagged with: #book sales #book market


China’s Market Growth Rate This Year: Down 13.8 Percent

With COVID-19 outbreaks and tough lockdowns, China's January-to-June book market growth rate fell back, all sales channels impacted. The post China’s Market Growth Rate This Year: Down 13.8 Percent appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2022-07-14 20:38:28 UTC ]
More news stories like this | News stories tagged with: #post china #book market


In ‘The Great Man Theory’ a middle-aged man can’t shift out of neutral

Teddy Wayne's novel is a character study of a protagonist stuck in a rut of self-regard. Continue reading at The Washington Post

[ The Washington Post | 2022-07-12 14:30:05 UTC ]
More news stories like this | News stories tagged with: #teddy wayne #character study


NPD BookScan for June: Another View of the US Market

The American book market, in NPD's report, 'maintained its strength in June, adding 1.8 million print units over the previous five weeks.' The post NPD BookScan for June: Another View of the US Market appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2022-07-11 20:49:57 UTC ]
More news stories like this | News stories tagged with: #market appeared #bookscan


The German Book Market in 2021: Turnover Up 3.5 Percent

Challenges: First half of 2022, the German market has a sales shortfall of 11.1 percent in the local book trade compared to 2019. The post The German Book Market in 2021: Turnover Up 3.5 Percent appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2022-07-07 21:04:45 UTC ]
More news stories like this | News stories tagged with: #german market #book trade #german book


As Digital Comics Surge, Comics Plus Takes Off in Schools and Libraries

The digital comics service has been reborn under "mission-driven" upstart LibraryPass. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-06-16 04:00:00 UTC ]
More news stories like this |


Nielsen's new measurement solution takes shape with custom audiences and ROI options

Nielsen One Alpha, to be showcased at Cannes, will add outcomes measurement options for CPG and automotive by early 2023. Continue reading at Advertising Age

[ Advertising Age | 2022-06-15 13:00:00 UTC ]
More news stories like this | News stories tagged with: #nielsen


Why this B2B agency group is adding account-based marketing expertise to its roster

Gravity Global, a B2B mini-holding company, is on the acquisition trail, looking to add new practices such as account-based marketing and digital content creation to its roster. The post Why this B2B agency group is adding account-based marketing expertise to its roster appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2022-06-15 09:30:00 UTC ]
More news stories like this | News stories tagged with: #digital content


Why this book startup is taking a page from Glossier and Allbirds

Book publishing startup Parea is using the DTC playbook to connect new authors to communities who will engage with their work. Every year, publishers release thousands of new titles, but the vast majority don’t turn a profit. M0st authors spend years working on a book, only to see it languish,... Continue reading at Fast Company

[ Fast Company | 2022-06-14 09:00:06 UTC ]
More news stories like this | News stories tagged with: #book startup #book publishing


Sloane Crosley’s ‘Cult Classic’ takes aim at start-up culture

Sloane Crosley’s second novel is an unromantic comedy satirizing start-up culture, modern dating, city-dwelling aesthetes and other millennial woes. Continue reading at The Washington Post

[ The Washington Post | 2022-06-09 14:43:17 UTC ]
More news stories like this | News stories tagged with: #sloane crosley #cult classic #takes aim


Media Buying Briefing: Sustainability once again takes center stage across digital media

Some digital media buyers are focusing on reducing the impact on the environment of digital marketing, even though clients aren't yet asking for that rigor. The post Media Buying Briefing: Sustainability once again takes center stage across digital media appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2022-06-06 04:01:00 UTC ]
More news stories like this | News stories tagged with: #digital marketing #digital media


Vox Media Relaunches and Expands Group Nine’s Performance Marketing Solution

Vox Media announced Wednesday the launch of VM Connect, a rebranded and expanded version of the performance-marketing solution G9 Direct, which Vox Media inherited from Group Nine Media after it acquired the digital media company in February. As G9 Direct, the platform enabled brands to purchase... Continue reading at AdWeek

[ AdWeek | 2022-06-01 11:00:00 UTC ]
More news stories like this | News stories tagged with: #expanded version #digital media


15 Memorable Manga for Middle School Readers

We've curated a list of 15 memorable manga titles for middle schoolers. Find favorites for your young readers! Continue reading at Book Riot

[ Book Riot | 2022-05-27 10:36:00 UTC ]
More news stories like this | News stories tagged with: #ve curated #middle schoolers #young readers #manga


U.S. Book Show: How TikTok Is Transforming Book Marketing

Panelists from Atria, Barnes & Noble, BookTok, Penguin, and St. Martin's gathered to discuss how the app is rewriting the rules for selling books. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-05-24 04:00:00 UTC ]
More news stories like this | News stories tagged with: #book show #barnes noble #selling books


New novels take old favorites for a spin

"Elektra," "Darling Girl" and "How to Be Eaten" reimagine Greek myth, "Peter Pan" and various fairy tale characters. Continue reading at The Washington Post

[ The Washington Post | 2022-05-21 12:00:20 UTC ]
More news stories like this | News stories tagged with: #peter pan


Apple’s must-see iPhone privacy ad, and how brands have been scaling up influencer marketing: Datacenter Weekly

Plus, Ad Age Agency Report 2022, Nielsen alternatives, macroeconomic news in a nutshell and more. Continue reading at Advertising Age

[ Advertising Age | 2022-05-20 17:50:22 UTC ]
More news stories like this | News stories tagged with: #datacenter weekly #nielsen alternatives #macroeconomic news #nielsen


Colleague feared Craig McLachlan could take his own life after articles alleging harassment, court hears

Rocky Horror Show actor tells defamation trial McLachlan looked ‘very frail’ and ‘in shock’ the day ABC and Fairfax reports were publishedGet our free news app; get our morning email briefingAn actor involved in the production of The Rocky Horror Show has told the New South Wales supreme court... Continue reading at The Guardian

[ The Guardian | 2022-05-17 06:54:30 UTC ]
More news stories like this | News stories tagged with: #court hears #top stories #guardian australia #fairfax


Book Biz Stocks Take a Hit

A tough year for the stock market got worse in April, leading the Publishers Weekly Stock Index, now down to only six companies, to drop 8.8%. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-05-06 04:00:00 UTC ]
More news stories like this | News stories tagged with: #tough year #stock market #publishers weekly