On the second day of TIBE (Taipei International Book Fair), the traffic built up significantly after most Taipei residents returned to town at the end of the Chinese New Year holidays. Continue reading at 'Publishers Weekly'
[ Publishers Weekly | 2014-02-07 00:00:00 UTC ]
Instagram is testing video ads inside Stories, the section of the app that was built to challenge Snapchat, according to multiple people briefed on the new ad format."Instagram is testing them now with select publishers and content creators," said one ad agency executive, speaking on condition... Continue reading at Advertising Age
[ Advertising Age | 2017-01-10 00:00:00 UTC ]
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Look out, YouTube. Facebook is trialing mid-roll ads for videos that are viewed for at least 20 seconds, according to a report today by Recode, which cited unnamed industry sources. The digital giant declined to comment on the report. Simply put, Facebook wants to generate cash from the clips... Continue reading at AdWeek
[ AdWeek | 2017-01-10 00:00:00 UTC ]
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A handwritten and illustrated book - one of only seven produced by the Harry Potter author - is being auctioned. Continue reading at BBC World
[ BBC World | 2016-12-13 00:00:00 UTC ]
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#jk rowling
One year ago, the Washington Post decided it was done working with third-party ad-tech partners and instead started building its own slick tools and ad formats to tackle industry problems like speed, fraud and viewability. So, it started an internal group called Research, Experimentation and... Continue reading at AdWeek
[ AdWeek | 2016-12-09 00:00:00 UTC ]
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#larger reach
#morgan stanley
After losing its lease, the Towson, Md. used and new bookstore is downsizing to less than one-third of its original size, or 2,800 sq. ft., and trying to create a workable model to add more stores. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-11-29 00:00:00 UTC ]
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Lenovo’s Yoga Book is for people who have never been content with just a keyboard and mouse to express their ideas. People who prefer to scribble on notepads or napkins. Who draw pictures to illustrate ideas or create art. The $550 Yoga Book facilitates those practices by helping users produce... Continue reading at PC World
[ PC World | 2016-10-17 00:00:00 UTC ]
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News Corp is testing a content-recirculation widget that lets several of its publications including The Wall Street Journal share their articles on each other’s sites. With the so-called Project Hamilton, the publisher is seeking to keep readers on its sites longer. Other publishers are turning... Continue reading at Digiday
[ Digiday | 2016-09-23 00:00:00 UTC ]
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Seventeen years ago, The Blair Witch Project revolutionized movie marketing by turning an indie horror film into a blockbuster with a low-budget viral campaign. Now, just ahead of the third installment of the franchise on Sept. 16, Lionsgate wants to conjure some of the same promotional magic... Continue reading at AdWeek
[ AdWeek | 2016-09-12 00:00:00 UTC ]
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Since the Broad opened last September, Yayoi Kusama’s “Infinity Mirrored Room” — with its reflective walls, pools of water and glimmering, outer-space-like crystal LEDs — has been the museum’s social media star, a popular art-selfie backdrop for visitors, particularly millennials posting on... Continue reading at Los Angeles Times
[ Los Angeles Times | 2016-08-16 00:00:00 UTC ]
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An exhibition to celebrate the 20th anniversary of the first Harry Potter book is to open next year at the British Library. Continue reading at BBC News
[ BBC News | 2016-08-08 00:00:00 UTC ]
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Facebook has started running tests of mid-roll video ads inside live video broadcasts from top publishing partners, the company confirmed Monday.These are Facebook's first ads that get served directly inside videos on the social network. "We're running a small test where a group of publishers... Continue reading at Advertising Age
[ Advertising Age | 2016-08-02 00:00:00 UTC ]
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Amazon is partnering with the UK government to explore making the delivery of parcels by drones a reality. Continue reading at The Bookseller
[ The Bookseller | 2016-07-27 00:00:00 UTC ]
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A study in contrasts, Poland's market is quick to respond to technology even while losing readership. Consultant Marcin Skrabka—who speaks on October 18 as Poland's visionary in Frankfurt Book Fair's The Markets: Global Publishing Summit—sees opportunity amid the challenges. The post ‘A Unique... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-07-19 00:00:00 UTC ]
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As part of Nielsen's inaugural Romance Book Summit at the Romance Writers of America conference, a panel of publishers talk about globalization, sales, and diversity challenges. The post Romance Publishers and Diversity at the Nielsen Summit: ‘Uniquely Familiar’ appeared first on Publishing... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-07-17 00:00:00 UTC ]
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Publishers have flooded Twitter with video clips this week as they cover police shootings of civilians in Louisiana and Minnesota, and a shooting in Dallas Thursday night that killed five police officers. To help viewers stay informed, Twitter's recently-launched Watch Mode seems to be getting... Continue reading at AdWeek
[ AdWeek | 2016-07-08 00:00:00 UTC ]
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Being able to hide a Facebook update after it posts isn't entirely new, but the social network is testing a way to let users keep things from ever hitting their Timeline. A "Hide From Your Timeline" checkbox will allow you to only publish something i... Continue reading at Engadget
[ Engadget | 2016-06-08 00:00:00 UTC ]
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For author and illustrator Tony DiTerlizzi, it all started with a bedtime story. And like a bedtime story, DiTerlizzi's latest adventure – as a museum curator – has "a beginning, a middle, and an end," though he didn't know that at first. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-05-26 00:00:00 UTC ]
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The media company behind Cook's Illustrated and Cook's Country is creating a new vertical all about the science of cooking. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-03-25 00:00:00 UTC ]
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The concept of micropayments for news is gaining appeal as publishers face a new threat to their ad revenue with the rise of ad blocking. On March 23, the concept will get a big endorsement when vendor Blendle launches in beta in the U.S. with big-name publishers including The New York Times,... Continue reading at Digiday
[ Digiday | 2016-03-23 00:00:00 UTC ]
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Lawyer for NSW Labor MP Shaoquett Moselmane says he is suing News Corp journalist to establish whether criticising Israeli government can be called antisemiticA defamation suit against News Corp journalist Sharri Markson by a New South Wales MP aims to test when criticism of Israel can be... Continue reading at The Guardian
[ The Guardian | 2016-02-19 00:00:00 UTC ]
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