Summer promotions set to make market sizzle

The sun is set to shine on the summer book market this year, boosted by a crop of fresh nationwide promotions targeted at the season. Continue reading at 'The Bookseller'

[ The Bookseller | 2018-05-18 00:00:00 UTC ]

Other Publishing stories related to: 'Summer promotions set to make market sizzle'


Children's app market set for schism

Single-app products will struggle to survive in children’s publishing in 2015 and the industry should shift its focus to online communities and cross-platform content, digital experts in the trade have warned. Sara O’Connor, digital fiction director at Hot Key Books, said many apps will “die... Continue reading at The Bookseller

[ The Bookseller | 2015-01-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #online communities #digital experts #eric huang #development director #making money


Puffin Modern Classics set for summer rebrand

Puffin is launching a new list of classic children’s books, with the first 20 titles to hit... Continue reading at The Bookseller

[ The Bookseller | 2014-05-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #classic children


APSS Sets Its Sights on Special Markets

Since Brian Jud took over as executive director of SPAN (Small Publishers Association of North America) at the start of 2013, he has moved quickly to carve a new niche for the association, which was renamed the Association of Publishers for Special Sales (APSS)on July 1. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-10-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #special markets #moved quickly


Bookstore Marketing Promotions Spread Across Europe

The USA's IndieBound initiative to promote book purchases from local independent bookstores has prompted similar campaigns in the UK, Germany, and Holland. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-09-11 00:00:00 UTC ]
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Making Sense of Marketing Services

For all the activity around “marketing services,” publishers in general still have a lot to learn when setting up a sales operation around this kind of service strategy. The lessons typically center on three core buckets: Culture, market approach and data. Continue reading at Folio Magazine

[ Folio Magazine | 2013-06-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #marketing services #sales operation


Debut-heavy list for R&J summer promotion

Seven debut authors feature on the 10-strong list of summer Richard and Judy Book Club reads at W... Continue reading at The Bookseller

[ The Bookseller | 2013-05-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #10-strong list


Headline makes staff promotions

Headline has promoted two editorial staff members, with Vicki Mellor moving up to become deputy... Continue reading at The Bookseller

[ The Bookseller | 2012-10-30 00:00:00 UTC ]
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Goldsmith Row Book Market set for Sunday launch

Booksellers including Foyles, Newham Books, Pages of Hackney and The Book Box will be among those... Continue reading at The Bookseller

[ The Bookseller | 2012-05-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book box


Digital marketeers set for busy Christmas Day

Publishers are planning to up their marketing campaigns over the crucial festive period,... Continue reading at The Bookseller

[ The Bookseller | 2011-12-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #marketing campaigns


HarperCollins makes senior promotions

Written By: Charlotte Williams Publication Date: Wed, 22/06/2011 - 12:07 HarperCollins has made a series of senior level promotions, with current commercial managing director Simon Johnson becoming managing director, HarperCollins, and Tom Fussell moving into the role of group commercial... Continue reading at The Bookseller

[ The Bookseller | 2011-06-22 00:00:00 UTC ]
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More library closures set for summer

Written By: Benedicte Page Publication Date: Thu, 21/04/2011 - 08:10 A second wave of library closures will be announced following the May local elections and through into the summer, claim library experts. Just over 500 public libraries, including mobile library services, are currently... Continue reading at The Bookseller

[ The Bookseller | 2011-04-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #library closures


A plan to make feminism better: Make it less White

Rafia Zakaria sees a power gap between career feminists and those with lived experience. Continue reading at The Washington Post

[ The Washington Post | 2021-08-13 12:00:00 UTC ]
More news stories like this | News stories tagged with: #lived experience


New novel Billy Summers from Stephen King for summer 2021

Stephen King is publishing a new thriller with Hodder in August 2021, Billy Summers. The book–about a unique hitman, "a good guy in a bad job”–has been billed as “part war story, part love letter to small town America and the people who live there”. Continue reading at The Bookseller

[ The Bookseller | 2021-01-31 23:25:01 UTC ]
More news stories like this | News stories tagged with: #stephen king #hodder


Q&A: Marketing Guru Seth Godin on How to Be a Better Marketer

Seth Godin is a bestselling author and entrepreneur. He also runs an online course that helps marketers learn by doing, which has resonated with many industry professionals over the years. Godin joined us on a bonus episode of Adweek's Yeah, That's Probably an Ad podcast to talk about how... Continue reading at AdWeek

[ AdWeek | 2020-03-18 20:43:09 UTC ]
More news stories like this | News stories tagged with: #industry professionals #bestselling author


‘Make It Scream, Make It Burn’ presents a curiosity cabinet of subjects

In her essay collection, Leslie Jamison profiles outsiders and tests the limits of empathy. Continue reading at The Washington Post

[ The Washington Post | 2019-10-04 02:41:53 UTC ]
More news stories like this | News stories tagged with: #essay collection


Summer Pages: Summer Reading Recommendations, From 6 Novelists Who Own Bookstores

The novelist Emma Straub at her store, Books Are Magic, in Cobble Hill, Brooklyn. Continue reading at The New York Times

[ The New York Times | 2017-05-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #cobble hill


The Making of 'The Making of Donald Trump'

Over a frenzied 27 days, investigative reporter David Cay Johnston put together what would become 'The Making of Donald Trump,' which Melville House published in August. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-09-02 00:00:00 UTC ]
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Amazon Keeps Firm Grip on E-book Market, Even as the Format Loses Market Share

With sales of ebooks slipping and print books enjoying a mild rebound, ebooks’ share of consumer spending on books has declined over the past two years. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-01-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #firm grip #e-book market #consumer spending


Best Practices: Three Ways Marketers Can Go Back to Basics to Regain Market Share

When Led Zepplin wrote its iconic rock anthem in 1970, "Dazed and Confused," it could've been describing today's marketing landscape. I believe many marketers are simply scratching their heads about the right ways to reach consumers today. Billions of ad dollars are being thrown at a wide... Continue reading at Advertising Age

[ Advertising Age | 2015-07-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #search engines #disappointing results #things digital #simply isn #holy grail


Editor's Letter: Summer? What summer?

In each issue of Distro, Executive Editor Marc Perton publishes a wrap-up of the week in news. In the US, Labor Day traditionally marks the end of the lazy days of summer, and the beginning of the busy fall season. While this summer was hardly quiet -- it included, you might recall, major... Continue reading at Engadget

[ Engadget | 2013-09-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #major event #amazon announced #upgraded version #operating system