The sun is set to shine on the summer book market this year, boosted by a crop of fresh nationwide promotions targeted at the season. Continue reading at 'The Bookseller'
[ The Bookseller | 2018-05-18 00:00:00 UTC ]
Facebook is revealing its latest technology to the world this week at its annual Facebook Developer Conference in San Francisco. And while the show is geared at developers, a good chunk of the news should apply to brands and publishers that regularly use the platform, particularly with mobile... Continue reading at AdWeek
[ AdWeek | 2015-03-26 00:00:00 UTC ]
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Cornerstone has released the jacket of the forthcoming Harper Lee novel Go Set a Watchman. A set of dedicated online channels have also been launched for the novel, set for release in the UK on 14th July. Continue reading at The Bookseller
[ The Bookseller | 2015-03-26 00:00:00 UTC ]
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Marketing campaigns for books by James Patterson, David O’Doherty and Chris Judge, and Helen Walsh were named as the winners of the Best Marketing Campaign of the Year Awards today (25th March). The Book Marketing Society (BMS), which is now part of Nielsen Book, gave its annual awards at the... Continue reading at The Bookseller
[ The Bookseller | 2015-03-26 00:00:00 UTC ]
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HarperCollins unveiled the jacket of the hotly anticipated novel, with president and publisher of general books Michael Morrison noting that the design "draws on the style of the decade the book was written, but with a modern twist." Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-03-25 00:00:00 UTC ]
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Scholastic US has acquired a minority stake in Make Believe Ideas (MBI), a UK-based publisher for children aged 0-5, for an undisclosed sum. The companies will showcase a co-branded series – Early Learners ages 0-5 – at the Bologna Book Fair next week and a global English language release is... Continue reading at The Bookseller
[ The Bookseller | 2015-03-24 00:00:00 UTC ]
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Scholastic will take minority equity stake in MBI and launch a cobranded line of interactive kids ebooks for early learners. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-03-23 00:00:00 UTC ]
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Jamie Byng is to move into a new position at Canongate, with Jenny Todd named publisher. Byng, currently publisher and m.d., will become chief executive, freeing him up to explore new opportunities. Todd will now oversee the publishing teams, including editorial, rights, sales, marketing,... Continue reading at The Bookseller
[ The Bookseller | 2015-03-21 00:00:00 UTC ]
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Spare me your hipster hand-wringing: the only thing new about ‘true crime’ stories is that the people who normally feel themselves above it are now tuning inEveryone wants to think that they are above the baser things in life – special snowflakes who consume the products of Sunday-night HBO and... Continue reading at The Guardian
[ The Guardian | 2015-03-20 00:00:00 UTC ]
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A debut author has arranged a marketing and publicity campaign she estimates is worth £200,000 to support the release of her book, and which her agent said “must be unique for a first-time author”. Janet Kelly’s Dear Beneficiary, about an older woman who has a relationship with a Nigerian man... Continue reading at The Bookseller
[ The Bookseller | 2015-03-20 00:00:00 UTC ]
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[Sponsored Content] Love it or hate it, native advertising is making a solid impact in the publishing world. It won’t be long before your advertisers will expect you to have a policy on whether or not you embrace it. The post Making the Decision About Native Advertising appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2015-03-19 00:00:00 UTC ]
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Testing first, remaining flexible, and hanging out on Twitter are all best practices for to online book marketing today, says Derrick Schultz of Atavist. The post 5 Tips for Online Book Marketing Today appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-03-19 00:00:00 UTC ]
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'Writing translated from other languages makes you see things differently,' says UK translator Daniel Hahn who will mine the Bologna Book Fair for gems. The post Why Reading Translated Kids’ Books Makes a Difference appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-03-19 00:00:00 UTC ]
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Book printers Clays Ltd is sponsoring a UK-wide promotion for The Folio Prize, taking in libraries, bookshops and social media. Clays has backed a publicity push that has recruited 100 independent booksellers to spotlight the shortlisted titles, while, in partnership with The Reading Agency,... Continue reading at The Bookseller
[ The Bookseller | 2015-03-18 00:00:00 UTC ]
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E-books are being included in the Sainsbury’s Nectar Rewards Double Up promotion for the first time. The popular promotion sees customers able to double points on their Nectar reward cards at the same time as get “massive” discounts on ebooks from Wednesday (18th March) for a period of two... Continue reading at The Bookseller
[ The Bookseller | 2015-03-18 00:00:00 UTC ]
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With the abundance of comic book movies being made there’s bound to be backlash, but will it be Marvel or DC that pushes us over the edge? The post Who Will Make You Sick of Comic Book Movies, DC or Marvel? appeared first on WIRED. Continue reading at Wired
[ Wired | 2015-03-17 00:00:00 UTC ]
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Marcello Vena discusses the offer Mondadori has made for RCS Libri, which would merge two of Italy's strongest education and trade publishing groups. The post Mondadori and RCS Libri: An Italian Publishing Coup in the Making? appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-03-17 00:00:00 UTC ]
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[Sponsored Content] Many publishers have a "can't-miss" issue that naturally attracts advertisers. Perhaps the attraction is bonus distribution at the biggest industry event of the year, or is tied to the seasonality of your profession's business cycles. Whatever the reason, this issue has big... Continue reading at Folio Magazine
[ Folio Magazine | 2015-03-16 00:00:00 UTC ]
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WH Smith Travel has launched a promotion to back new and emerging authors called Fresh Talent. The retailer has picked 12 titles to promote on dedicated bays in WHS Travel shops, with bespoke point of sale information featuring author photographs. All the titles will be offered in a "buy one... Continue reading at The Bookseller
[ The Bookseller | 2015-03-12 00:00:00 UTC ]
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[Sponsored Content] Miami International Airport and HCP/Aboard Publishing takes a cutting-edge approach to engaging travelers while they are en route. The post MIA Connections Makes A Huge Impact In The Travel Industry appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2015-03-12 00:00:00 UTC ]
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The Book Marketing Society (BMS) has appointed Miranda McKearney as its new chair. McKearney, founder and former c.e.o. of charity The Reading Agency, takes on the role from previous chair Martin Neild, who has stepped down after five years. McKearney stepped down from her role at The Reading... Continue reading at The Bookseller
[ The Bookseller | 2015-03-11 00:00:00 UTC ]
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#sue wilkinson