When The Huffington Post’s weekly iPad magazine Huffington transitioned from a pay model to free last August, advertising was intended to sustain the tablet-native title, as consumers had resisted paying for it. Almost a year postlaunch, it looks like advertisers are rejecting it, too. A review of six recent issues found just one sponsor, for United Healthcare. Most issues feature a couple of promotions for HuffPost apps but no outside ads. Is Huffington poised to go the route of News Corp.’s disastrous The Daily and other failed tablet pubs? The publisher insists the answer is no. “We are more committed than ever to Huffington,” said Rhoades Alderson, HuffPost’s senior director, communications. “We love this product and so do our readers. .. It’s still an infant, but we’re way ahead on our year-one strategy to establish the brand and a core audience.” Huffington is being revamped with more of a lifestyle focus under the guidance of its new editor John Montorio. The magazine’s previous editor, HuffPost executive editor Tim O’Brien, left earlier this year to become publisher of the opinion website Bloomberg View. In addition to Huffington’s editorial shift, a new publishing platform will allow the magazine to move onto the mobile Web, enabling it to achieve “much greater scale beyond the iPad universe,” Alderson said. As for the dearth of ads, the spokesman noted that the magazine had not been included in companywide packages. Still, Paramount and United Healthcare... Continue reading at 'AdWeek'
[ AdWeek | 2013-05-27 00:00:00 UTC ]
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The social media ads that helped Vote Leave win the EU referendum are published in full for the first time. Continue reading at BBC World
[ BBC World | 2018-07-26 00:00:00 UTC ]
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Snapchat has developed a private marketplace for advertisers that could help publishers on the platform sell commercials directly to brands and raise the value of the ad inventory.On Wednesday, Snapchat said advertisers are now able to book ad space in specific shows and channels created by... Continue reading at Advertising Age
[ Advertising Age | 2018-07-25 00:00:00 UTC ]
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The year 2006 was full of momentous occasions. The U.S. population cracked the 300 million mark, Walt Disney bought Pixar and a fledgling Facebook opened its registration to anyone over 13 with an email address. It wasn't a banner year for Pluto, which got downgraded from a full-fledged planet... Continue reading at Advertising Age
[ Advertising Age | 2018-07-24 00:00:00 UTC ]
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Whether you’re a ‘free spirit’ or one of the ‘gentlefolk’, there’s a new and handsome journal for youIt started as a rebellious trend: a stylish stand against the march of technology and the fast pace of the digital age. But now the vast range of independent magazines on offer in Britain is... Continue reading at The Guardian
[ The Guardian | 2018-07-22 00:00:00 UTC ]
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Welcome to Ad Age's Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device. Search for "Ad Age" under "Skills" in the Alexa app. What people are talking about today: Chance the Rapper is also a... Continue reading at Advertising Age
[ Advertising Age | 2018-07-20 00:00:00 UTC ]
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Apple Tree Yard author Louise Doughty gave an impassioned plea to politicians to support copyright and libraries at an event at the House of Commons last night. Continue reading at The Bookseller
[ The Bookseller | 2018-07-12 00:00:00 UTC ]
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Princeton University Press announces its PUP Audio division with four frontlist titles for the fall. And Penguin Random House Ireland partners with the charity Fighting Words on a student anthology. The post Industry Notes: Princeton Press Opens Audio Division; PRH Ireland Supports Fighting... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-07-10 00:00:00 UTC ]
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Tim Godfray, executive chairman of the Booksellers Association, has written to all UK MEPs asking them to support publishers in their fight against copyright infringement. Continue reading at The Bookseller
[ The Bookseller | 2018-07-06 00:00:00 UTC ]
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The public should be "weaponised" into supporting libraries as part of a shift towards activism, attendees at the annual conference for the library and information association were told. Continue reading at The Bookseller
[ The Bookseller | 2018-07-06 00:00:00 UTC ]
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UK audio production sector trade association The Radio Independents Group is relaunching as AudioUK, and with a broader remit, in the wake of the audiobook and podcasting boom, "to put audio production at the heart of the UK’s successful creative industries". Continue reading at The Bookseller
[ The Bookseller | 2018-07-03 00:00:00 UTC ]
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Penguin Random House, Virago, 4th Estate and the team behind The Women’s Prize have all made significant book donations to The Feminist Library to celebrate Feminist Book Fortnight and the collection’s 43rd birthday. Continue reading at The Bookseller
[ The Bookseller | 2018-07-03 00:00:00 UTC ]
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After a change Facebook made June 28, you can now see how much publishers advertise on the platform. The post Here’s how many Facebook ads some publishers are running on their main pages appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-07-02 00:00:00 UTC ]
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UPDATE: After this article was published, Facebook reversed its decision that the Walmart ad was political and required a "paid for by" disclosure. "The aim of this policy and authorization process is increased authenticity for political ads on Facebook," a spokeswoman said in an email. "It... Continue reading at Advertising Age
[ Advertising Age | 2018-06-30 00:00:00 UTC ]
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It’s often said that the biggest portion of television advertising is done by TV networks themselves for tune-in promotion. With this in mind, networks might want to take another look at print magazines, based on consumer ad recall data from GfK MRI’s Starch Advertising Research in the... Continue reading at Folio Magazine
[ Folio Magazine | 2018-06-29 00:00:00 UTC ]
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Facebook is standing by its policy to include news publishers’ promoted stories in a political ad archive, disappointing publishers. The post Facebook tweaks political ads policy, but not enough to satisfy irate publishers appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-06-28 00:00:00 UTC ]
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An independent bookshop in Harrogate has experienced a "phenomenal" response to a desperate Twitter plea for sales after only taking £12.34 in a day. Continue reading at The Bookseller
[ The Bookseller | 2018-06-27 00:00:00 UTC ]
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Arabic language authors don't get many opportunities in the ebook world, whether it's due to a basic lack of support for the language (which reads right-to-left, is written in cursive and includes pronunciation marks) or the complexities of distribu... Continue reading at Engadget
[ Engadget | 2018-06-26 00:00:00 UTC ]
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Amazon’s Kindle hardware and associated online ebook store have revolutionized the reading experience. While some folks are scared of change, and desperately clutch their paper books, the future is clearly digital. Quite frankly, it’s wasteful to produce paper books. Not to mention, they take up... Continue reading at Betanews
[ Betanews | 2018-06-26 00:00:00 UTC ]
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Welcome to Ad Age's Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device. Search for "Ad Age" under "Skills" in the Alexa app. What people are talking about today: AT&T quickly followed up its... Continue reading at Advertising Age
[ Advertising Age | 2018-06-26 00:00:00 UTC ]
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After Chloe Dykstra warned Wednesday against “insidious and hard to spot” abusive behavior and acknowledged others caught up in the aftermath of her accusations against former boyfriend Chris Hardwick, Lydia Hearst stepped up in defense of her husband. Hardwick was the presumed subject of an... Continue reading at Los Angeles Times
[ Los Angeles Times | 2018-06-22 00:00:00 UTC ]
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