When The Huffington Post’s weekly iPad magazine Huffington transitioned from a pay model to free last August, advertising was intended to sustain the tablet-native title, as consumers had resisted paying for it. Almost a year postlaunch, it looks like advertisers are rejecting it, too. A review of six recent issues found just one sponsor, for United Healthcare. Most issues feature a couple of promotions for HuffPost apps but no outside ads. Is Huffington poised to go the route of News Corp.’s disastrous The Daily and other failed tablet pubs? The publisher insists the answer is no. “We are more committed than ever to Huffington,” said Rhoades Alderson, HuffPost’s senior director, communications. “We love this product and so do our readers. .. It’s still an infant, but we’re way ahead on our year-one strategy to establish the brand and a core audience.” Huffington is being revamped with more of a lifestyle focus under the guidance of its new editor John Montorio. The magazine’s previous editor, HuffPost executive editor Tim O’Brien, left earlier this year to become publisher of the opinion website Bloomberg View. In addition to Huffington’s editorial shift, a new publishing platform will allow the magazine to move onto the mobile Web, enabling it to achieve “much greater scale beyond the iPad universe,” Alderson said. As for the dearth of ads, the spokesman noted that the magazine had not been included in companywide packages. Still, Paramount and United Healthcare... Continue reading at 'AdWeek'
[ AdWeek | 2013-05-27 00:00:00 UTC ]
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Facebook's plans to topple TV advertising have come to a halt as it shut down key programs that delivered commercials to TV networks and publishers online.Ads are no longer being served to connected TV devices like smart TVs, Apple TV and Roku, the company confirmed. The reason, according to... Continue reading at Advertising Age
[ Advertising Age | 2018-11-15 00:00:00 UTC ]
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Pop culture fans are today mourning the death of Stan Lee, the comic book legend who helped bring to life such iconic superheroes as Spider-Man, Iron Man, the Incredible Hulk and X-Men. Much like the characters he created, Lee appeared in commercials from time to time over the years. He also had... Continue reading at Advertising Age
[ Advertising Age | 2018-11-13 00:00:00 UTC ]
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The local news publisher is using passive personalization to drive video views, branded content distribution and subscription revenue. The post How USA Today is using targeting technology beyond ads appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-11-08 00:00:00 UTC ]
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After stiffing publishers on money owed from its programmatic business, Defy Media, which operates popular YouTube brands such as Smosh and Clevver, shut down Tuesday.It's unclear exactly what prompted its closure, but the digital media company had been dealing with money problems. Back in June,... Continue reading at Advertising Age
[ Advertising Age | 2018-11-07 00:00:00 UTC ]
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NBCUniversal said Monday that it is pulling President Trump’s controversial anti-immigrant campaign advertisement, hours after the spot ran prominently during “Sunday Night Football.” Fox News said it decided to stop running the commercial as well, and Facebook stopped accepting it as a paid ad,... Continue reading at Los Angeles Times
[ Los Angeles Times | 2018-11-06 00:00:00 UTC ]
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Philip Jones reacts to this week's Budget news, including Hammond's mooted UK digital services tax. Continue reading at The Bookseller
[ The Bookseller | 2018-11-03 00:00:00 UTC ]
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School librarians have reacted with dismay to the Budget news that schools are to receive a one-off payment of £400m, telling The Bookseller that schools will continue to struggle to buy books for their pupils. Continue reading at The Bookseller
[ The Bookseller | 2018-11-01 00:00:00 UTC ]
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JK Rowling's endorsement of a petition fighting to protect libraries by ringfencing government funding has prompted an additional 10,000 signatures to be added in just four days. Continue reading at The Bookseller
[ The Bookseller | 2018-10-31 00:00:00 UTC ]
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The Goddard Riverside Book Fair, an annual fund-raising event organized by the New York City book publishing industry, helps support a wide range of social services. Here's how. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-10-26 00:00:00 UTC ]
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While Facebook might be making strides in clamping down on fake news and shady political ads, there appear to have been holes in its strategy. The UK's Digital, Culture, Media and Sport committee has published data showing that Facebook carried ads... Continue reading at Engadget
[ Engadget | 2018-10-21 00:00:00 UTC ]
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New information in an updated court filing against Facebook has prompted publishers to reconsider the extent of the miscalculation they made when reallocating resources to video teams in an effort to capitalize on the potential of social video. The unredacted court filings, part of an ongoing... Continue reading at AdWeek
[ AdWeek | 2018-10-19 00:00:00 UTC ]
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A memorial fund supporting BAME internships in publishing and the theatre has been launched in memory of Mo Siewcharran, the former Nielsen Book director of marketing and communications. Continue reading at The Bookseller
[ The Bookseller | 2018-10-16 00:00:00 UTC ]
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As part of the Louisville Story Program, Iroquois High School students in Louisville, Ky., hailing from Cuba, Pakistan, Iraq, Africa, and the United States collaborated on a book of personal essays. The result? A book filled with stories of love, fear, and triumph. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2018-10-16 00:00:00 UTC ]
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Social network hopes launch of transparency tools will restore trust after series of scandalsFacebook will no longer allow British political groups to publish “dark ads” on its network, in an attempt to restore public trust after the Cambridge Analytica scandal and questions over its influence... Continue reading at The Guardian
[ The Guardian | 2018-10-16 00:00:00 UTC ]
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Marketers are clamoring for the opportunities internet-connected TVs and over-the-top platforms like Roku and Amazon Fire provide, namely to reach audiences who are unsubscribing to traditional cable and the targeting capabilities that come from IP-delivered content. But currently it's extremely... Continue reading at Advertising Age
[ Advertising Age | 2018-10-15 00:00:00 UTC ]
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[caption id="attachment_138663" align="alignright" width="150"] Jessica Pels[/caption] Hearst Magazines announced several changes to its editorial and leadership staff this week, including appointing Jessica Pels, most recently the digital director of Cosmopolitan.com, as editor-in-chief of... Continue reading at Folio Magazine
[ Folio Magazine | 2018-10-12 00:00:00 UTC ]
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If an art museum today were to open a group exhibition that featured, without comment, the work of an avowedly racist and anti-Semitic contemporary artist, all hell would break loose. The anger would be justified. Surely stern requests for an explanation would follow, or even furious demands for... Continue reading at Los Angeles Times
[ Los Angeles Times | 2018-10-11 00:00:00 UTC ]
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Welcome to Ad Age's Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. Get all the news on Advertising Week each evening this week in our pop-up email newsletter. Sign up right here What people are talking about today: Remember the "Choose Your Own Adventure"... Continue reading at Advertising Age
[ Advertising Age | 2018-10-02 00:00:00 UTC ]
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Scholastic imprint Alison Green Books will next year publish a children’s book featuring artwork from 39 illustrators to support Three Peas, a charity that helps refugees. Continue reading at The Bookseller
[ The Bookseller | 2018-10-02 00:00:00 UTC ]
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Katy Olson is joining Condé Nast as the editor of AD Pro, Architectural Digest's digital destination geared toward design professionals. Olson is currently the executive editor at Business of Home, where she runs the brand's website and contributes to its quarterly print edition. Earlier in her... Continue reading at Folio Magazine
[ Folio Magazine | 2018-09-27 00:00:00 UTC ]
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