When The Huffington Post’s weekly iPad magazine Huffington transitioned from a pay model to free last August, advertising was intended to sustain the tablet-native title, as consumers had resisted paying for it. Almost a year postlaunch, it looks like advertisers are rejecting it, too. A review of six recent issues found just one sponsor, for United Healthcare. Most issues feature a couple of promotions for HuffPost apps but no outside ads. Is Huffington poised to go the route of News Corp.’s disastrous The Daily and other failed tablet pubs? The publisher insists the answer is no. “We are more committed than ever to Huffington,” said Rhoades Alderson, HuffPost’s senior director, communications. “We love this product and so do our readers. .. It’s still an infant, but we’re way ahead on our year-one strategy to establish the brand and a core audience.” Huffington is being revamped with more of a lifestyle focus under the guidance of its new editor John Montorio. The magazine’s previous editor, HuffPost executive editor Tim O’Brien, left earlier this year to become publisher of the opinion website Bloomberg View. In addition to Huffington’s editorial shift, a new publishing platform will allow the magazine to move onto the mobile Web, enabling it to achieve “much greater scale beyond the iPad universe,” Alderson said. As for the dearth of ads, the spokesman noted that the magazine had not been included in companywide packages. Still, Paramount and United Healthcare... Continue reading at 'AdWeek'
[ AdWeek | 2013-05-27 00:00:00 UTC ]
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Five past presidents of the American Booksellers Association met at Winter Institute in Albuquerque, N.M., last week to talk about where the industry is now and where it's headed. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-01-30 00:00:00 UTC ]
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Political ads featuring California Gov. Gavin Newsom are popping up on Facebook in Ohio, Florida and other swing states in the 2020 presidential election, stirring speculation about whether the Democrat is testing the waters for a potential White House run. Newsom, who was sworn into office less... Continue reading at Los Angeles Times
[ Los Angeles Times | 2019-01-20 00:00:00 UTC ]
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"We generated revenue from brands. If content was so important, you’d think we would be trying harder to please publishers." The post ‘Publishers were always a second priority’: Confessions of a former Facebook exec on the platform’s struggles with video appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2019-01-18 00:00:00 UTC ]
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ABA executive director Oren Teicher said sales at independent bookstores rose 5% in 2018 over 2017, helped by the addition of 95 new stores. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-01-17 00:00:00 UTC ]
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Independent publisher Joe Pearson of Design for Today who lost £100,000 worth of stock in the Croydon warehouse fire has been “astonished” by an online funding campaign raising almost £25,000 from well-wishers. Continue reading at The Bookseller
[ The Bookseller | 2019-01-10 00:00:00 UTC ]
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Prepare for some cuteness overload. BETC Paris has created an ad star who takes the adorable meter to 11 in a lovely new spot for Disneyland Paris. The setup is both simple and charming: a duckling stumbles across a Donald Duck comic book and becomes infatuated with the Disney icon, even... Continue reading at AdWeek
[ AdWeek | 2019-01-08 00:00:00 UTC ]
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In Russia, a government plan to provide lower-cost retail sites to independent booksellers at state cultural facilities may help smaller bookstores survive. The post Russian Officials Pledge 2019 Support for Independent Booksellers appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2019-01-07 00:00:00 UTC ]
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Now entering its first full year of operation, Canada's 49th Teachers site is soon to add teacher-generated resources to its bid to promote Canadian literature in schools. The post Ontario’s 49th Teachers Site Supports Canadian Books in Schools appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2019-01-04 00:00:00 UTC ]
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The publisher of literature in translation released the final volume of Karl Ove Knausgaard's 'My Struggle' this year. But it's not done with him yet. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-12-21 00:00:00 UTC ]
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No combination of settings can stop location data being used by advertisers, says reportFacebook targets users with location-based adverts even if they block the company from accessing GPS on their phones, turn off location history in the app, hide their work location on their profile and never... Continue reading at The Guardian
[ The Guardian | 2018-12-19 00:00:00 UTC ]
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Union inroads into media have many observers predicting a better long-term future for beleaguered newsroom employees. The post Rise in union activity is clashing with digital publishing’s business struggles appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-12-17 00:00:00 UTC ]
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In 2019, Kensington expands its commitment to publishing novels that celebrate Southern heritage and also boldly face the past. (Sponsored) Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-12-14 00:00:00 UTC ]
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They don’t own Whole Foods, but they do sell books! As Groucho Marx once said, outside of a dog, books are man’s best friend. Inside of a dog, it’s too dark to read.Read Full Story Continue reading at Fast Company
[ Fast Company | 2018-12-14 00:00:00 UTC ]
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Bloomsbury has bought Benjamin Myers’ backlist titles from Bluemoose Books in support of the publication of his new novel The Offing. Continue reading at The Bookseller
[ The Bookseller | 2018-12-13 00:00:00 UTC ]
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The demise of Mic has become a cautionary tale for media that relied too heavily on Facebook and tried to be everything to everyone. The post Ad buyers: Don’t blame us for the death of the publishing middle class appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-12-06 00:00:00 UTC ]
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Welcome to Ad Age's Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device. Search for "Ad Age" under "Skills" in the Alexa app.What people are talking about todayTribune Media Co. reportedly has a... Continue reading at Advertising Age
[ Advertising Age | 2018-12-03 00:00:00 UTC ]
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Facebook says it will stop including some publishers' advertising in its political ad archive following months of criticism from news organizations.Next year the social media giant will no longer require publishers who want to buy ads boosting exposure to their articles on politics to go through... Continue reading at Advertising Age
[ Advertising Age | 2018-11-29 00:00:00 UTC ]
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Welcome to Ad Age's Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device. Search for "Ad Age" under "Skills" in the Alexa app.What people are talking about todayGlamour, long a mainstay in Cond... Continue reading at Advertising Age
[ Advertising Age | 2018-11-21 00:00:00 UTC ]
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Amazon is taking a bigger piece of ad sales on Fire TV, its connected TV devices, by requiring TV networks and digital publishers to hand over 30 percent of their commercial space for it to sell, according to new terms from the e-commerce giant.Until last month, Amazon let the publishers sell... Continue reading at Advertising Age
[ Advertising Age | 2018-11-20 00:00:00 UTC ]
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The Romantic Novelists' Association (RNA) has announced a raft of inclusivity initiatives, including the launch of 10 new bursaries aimed at supporting a more diverse range of romantic fiction writing. Continue reading at The Bookseller
[ The Bookseller | 2018-11-16 00:00:00 UTC ]
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