Struggling for Ad Support, Huffington Mag Looks Past iPad

When The Huffington Post’s weekly iPad magazine Huffington transitioned from a pay model to free last August, advertising was intended to sustain the tablet-native title, as consumers had resisted paying for it. Almost a year postlaunch, it looks like advertisers are rejecting it, too. A review of six recent issues found just one sponsor, for United Healthcare. Most issues feature a couple of promotions for HuffPost apps but no outside ads. Is Huffington poised to go the route of News Corp.’s disastrous The Daily and other failed tablet pubs? The publisher insists the answer is no. “We are more committed than ever to Huffington,” said Rhoades Alderson, HuffPost’s senior director, communications. “We love this product and so do our readers. .. It’s still an infant, but we’re way ahead on our year-one strategy to establish the brand and a core audience.” Huffington is being revamped with more of a lifestyle focus under the guidance of its new editor John Montorio. The magazine’s previous editor, HuffPost executive editor Tim O’Brien, left earlier this year to become publisher of the opinion website Bloomberg View. In addition to Huffington’s editorial shift, a new publishing platform will allow the magazine to move onto the mobile Web, enabling it to achieve “much greater scale beyond the iPad universe,” Alderson said. As for the dearth of ads, the spokesman noted that the magazine had not been included in companywide packages. Still, Paramount and United Healthcare... Continue reading at 'AdWeek'

[ AdWeek | 2013-05-27 00:00:00 UTC ]
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[ Editor & Publisher | 2019-06-20 19:15:00 UTC ]
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Uber’s Latest Lawsuit Calls Out Agencies, Advertisers and Now Ad Tech

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[ AdWeek | 2019-06-19 20:45:09 UTC ]
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Bonnier’s Scuba Diving Mag Sold to the Professional Association of Diving Instructors

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[ Folio Magazine | 2019-06-19 17:13:10 UTC ]
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Print Media Is Underserved by Not Including Black-Owned Media in Ad Buys

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[ AdWeek | 2019-06-19 16:15:54 UTC ]
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Cannes #WednesdayWisdom. Plus, a lawsuit over sex toy ads: Wednesday Wake-Up Call

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[ Advertising Age | 2019-06-19 10:00:00 UTC ]
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[ Advertising Age | 2019-06-17 10:00:00 UTC ]
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[ Advertising Age | 2019-06-11 07:00:00 UTC ]
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How quality content separates publishers from ad streams

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[ Digiday | 2019-06-11 04:03:29 UTC ]
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NBC eyes huge ad sales night as Bruins force a Stanley Cup Final Game 7

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[ Advertising Age | 2019-06-10 21:23:47 UTC ]
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[ CBC | 2019-06-10 08:00:00 UTC ]
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[ Editor & Publisher | 2019-06-07 18:45:03 UTC ]
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Are Facebook Stories Ads Beginning to Catch On With Brands?

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[ AdWeek | 2019-05-31 19:45:16 UTC ]
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Amazon aims to challenge Google after acquiring Sizmek ad server

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[ Advertising Age | 2019-05-31 15:26:13 UTC ]
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[ Los Angeles Times | 2019-05-31 14:00:00 UTC ]
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Almost half of UK don't know Google is funded by ads

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[ Media Week | 2019-05-31 08:06:09 UTC ]
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[ The Washington Post | 2019-05-30 13:42:39 UTC ]
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‘Linear cannot exist by itself’: OpenAP wants to help TV ad sellers contend with Google, Facebook

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[ Digiday | 2019-05-30 04:01:33 UTC ]
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Hearst Magazines launches new ad unit that will send people product samples

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[ Digiday | 2019-05-30 04:00:01 UTC ]
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BookExpo 2019: Daniel José Older Is Haunted by the Past

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[ Publishers Weekly | 2019-05-30 04:00:00 UTC ]
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