When The Huffington Post’s weekly iPad magazine Huffington transitioned from a pay model to free last August, advertising was intended to sustain the tablet-native title, as consumers had resisted paying for it. Almost a year postlaunch, it looks like advertisers are rejecting it, too. A review of six recent issues found just one sponsor, for United Healthcare. Most issues feature a couple of promotions for HuffPost apps but no outside ads. Is Huffington poised to go the route of News Corp.’s disastrous The Daily and other failed tablet pubs? The publisher insists the answer is no. “We are more committed than ever to Huffington,” said Rhoades Alderson, HuffPost’s senior director, communications. “We love this product and so do our readers. .. It’s still an infant, but we’re way ahead on our year-one strategy to establish the brand and a core audience.” Huffington is being revamped with more of a lifestyle focus under the guidance of its new editor John Montorio. The magazine’s previous editor, HuffPost executive editor Tim O’Brien, left earlier this year to become publisher of the opinion website Bloomberg View. In addition to Huffington’s editorial shift, a new publishing platform will allow the magazine to move onto the mobile Web, enabling it to achieve “much greater scale beyond the iPad universe,” Alderson said. As for the dearth of ads, the spokesman noted that the magazine had not been included in companywide packages. Still, Paramount and United Healthcare... Continue reading at 'AdWeek'
[ AdWeek | 2013-05-27 00:00:00 UTC ]
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Kamila Shamsie, award-winning British Pakistani author, was due to receive this year’s Nelly Sachs Prize—a biennial, €15,000 award given by the German city of Dortmund that recognizes “outstanding literary contributions to the promotion of understanding between peoples”—until yesterday, when the... Continue reading at Literrary Hub
[ Literrary Hub | 2019-09-19 17:32:17 UTC ]
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At the end of 2018, Magna Global released its advertising forecast, which predicted that digital advertising will account for 50 percent of global ad spend in 2019. During my decade in the digital media space, part of which has been as the vice president of a digital media and ad tech marketing... Continue reading at Advertising Age
[ Advertising Age | 2019-09-18 14:00:00 UTC ]
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Fundamentally, advertising doesn’t work unless it is seen. In print media, the mantra was “far forward, on a right-hand page, facing a full page of editorial content.” On TV, it was and still is “the first or last spot in the advertising pod.” And in the digital publishing world, it is “above... Continue reading at Digiday
[ Digiday | 2019-09-12 18:40:59 UTC ]
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PEN America launches their "Literature Locked Up" program for Banned Books Week in support of ending prison book banning. Continue reading at Book Riot
[ Book Riot | 2019-09-12 13:15:15 UTC ]
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If you pick up the newest edition of Oxford American, the quarterly general-interest literary magazine founded in 1992 and best known for its annual Southern music issues, you’ll notice a bold design aesthetic: the conspicuous dearth of cover lines, a prominent masthead, a thick, granular... Continue reading at Literrary Hub
[ Literrary Hub | 2019-09-11 20:06:33 UTC ]
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Google's most vocal critics have caused a schism among the ad-tech community: One group led by Brave, a rival web browser, claims to have analyzed Google's ad exchange and found sneaky data-sharing with partners. Meanwhile, Google's defenders say rivals are being alarmist about a common industry... Continue reading at Advertising Age
[ Advertising Age | 2019-09-09 16:35:44 UTC ]
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Welcome to another edition of Ad Age Sports Media Brief, a weekly roundup of news from every zone of the sports media spray chart, including the latest on broadcast/cable/streaming, sponsorships, endorsements, gambling and tech. Back in Black NFL ad pricing has rebounded after last year’s drop,... Continue reading at Advertising Age
[ Advertising Age | 2019-09-06 09:00:00 UTC ]
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A month after longtime AMC Networks ad sales executive Scott Collins parted ways with the home of “The Walking Dead” and “Killing Eve,” the cable programmer has tapped a mainstay from the magazine world to oversee its linear TV and digital inventory. AMC this afternoon announced that it has... Continue reading at Advertising Age
[ Advertising Age | 2019-09-03 23:26:31 UTC ]
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A new series of works by Milgram, Kierkegaard, Hoffer, Fromm and Nietzsche reveal the dangers of -isms. Continue reading at The Washington Post
[ The Washington Post | 2019-08-28 16:50:21 UTC ]
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An indie author looks to his ancestral history to write his debut children’s book. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-08-23 04:00:00 UTC ]
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“In the Country of Women” looks back at the slaves and immigrants who made Straight’s family possible. Continue reading at The Washington Post
[ The Washington Post | 2019-08-22 16:26:46 UTC ]
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Literacy efforts flourish in the partnership between independent bookstores and schools serving low-income students. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-08-16 04:00:00 UTC ]
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To make booking and running global campaigns easier for clients, magazine company Hearst has built up its centralized, global digital Continue reading at Editor & Publisher
[ Editor & Publisher | 2019-08-14 14:50:56 UTC ]
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The novel “Selling Nostalgia” looks at our tendency to overlook the shortcomings of our pop culture heroes. Continue reading at The Washington Post
[ The Washington Post | 2019-08-14 13:54:00 UTC ]
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The magazine company has run over 200 global campaign over the last year from its centralized team of 26 people, based in London. The post 1 year in, Hearst Digital Media’s revamped global ad team doubled its revenue appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2019-08-14 04:01:54 UTC ]
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The American Library Association has received a petition signed by 100,000 people protesting its support for Drag Queen Story Hour, a movement of queer-affirming storytelling events at libraries, bookstores, schools, and other venues around the country. LifeSiteNews, a right-wing website owned... Continue reading at Literrary Hub
[ Literrary Hub | 2019-08-07 17:00:08 UTC ]
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The Amazon review for my debut novel was glowing, including words like “compelling” and “fun.” And then there was this: “If you love historical fiction, you’ll love The Last Book Party.” Say what? How could my novel, which is set during the 1980s—a decade of my own youth—be historical fiction?... Continue reading at Electric Literature
[ Electric Literature | 2019-08-01 11:00:53 UTC ]
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Delia Owens wrote the bestselling book of the year so far. But before she was an author, she was known for some notorious exploits. Continue reading at Slate
[ Slate | 2019-07-30 20:55:21 UTC ]
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Coors Light, which has spent years connecting its brand to Rocky Mountain imagery, is getting domesticated. A new campaign called “Made to Chill,” lacks the snowy peaks and mountain streams that have filled previous ads. Instead of wildlife, the brand is leaning into home life. One ad shows a... Continue reading at Advertising Age
[ Advertising Age | 2019-07-30 13:32:59 UTC ]
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As Pearson continues to overhaul its education operations, the company said its stake in Penguin Random House contributed £25 million to its adjusted operating profit, up from £22 million in the first half of 2018. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-07-29 04:00:00 UTC ]
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