Struggling for Ad Support, Huffington Mag Looks Past iPad

When The Huffington Post’s weekly iPad magazine Huffington transitioned from a pay model to free last August, advertising was intended to sustain the tablet-native title, as consumers had resisted paying for it. Almost a year postlaunch, it looks like advertisers are rejecting it, too. A review of six recent issues found just one sponsor, for United Healthcare. Most issues feature a couple of promotions for HuffPost apps but no outside ads. Is Huffington poised to go the route of News Corp.’s disastrous The Daily and other failed tablet pubs? The publisher insists the answer is no. “We are more committed than ever to Huffington,” said Rhoades Alderson, HuffPost’s senior director, communications. “We love this product and so do our readers. .. It’s still an infant, but we’re way ahead on our year-one strategy to establish the brand and a core audience.” Huffington is being revamped with more of a lifestyle focus under the guidance of its new editor John Montorio. The magazine’s previous editor, HuffPost executive editor Tim O’Brien, left earlier this year to become publisher of the opinion website Bloomberg View. In addition to Huffington’s editorial shift, a new publishing platform will allow the magazine to move onto the mobile Web, enabling it to achieve “much greater scale beyond the iPad universe,” Alderson said. As for the dearth of ads, the spokesman noted that the magazine had not been included in companywide packages. Still, Paramount and United Healthcare... Continue reading at 'AdWeek'

[ AdWeek | 2013-05-27 00:00:00 UTC ]
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Primadonna Festival asks supporters to save the date for next year

The Primadonna Festival, founded a year ago to give "prominence to work by women", is calling off its inaugural July event at Laffitts Hall due to the coronavirus pandemic. It is however asking its supporters to save the date for next year when it will run from Friday 30th July to Sunday 1st... Continue reading at The Bookseller

[ The Bookseller | 2020-04-01 08:00:00 UTC ]
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In ‘House of Glass,’ Hadley Freeman unearth’s the World War II-era secrets of her family’s past

The four siblings central to Freeman’s book, a history of a 20th-century Jewish family as much as a memoir, were outsized characters. Continue reading at The Washington Post

[ The Washington Post | 2020-03-30 21:52:58 UTC ]
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Clive Palmer buys huge ad to push plan to fund malaria drug as possible cure for Covid-19 | Amanda Meade

Mining magnate took over page two and three of the Australian for his grand scheme. Plus: News Corp journos forced to take leaveOn Friday the Australian published a double-page advertisement paid for by the mining magnate Clive Palmer, promoting his plan to fund 1m doses of the malaria drug... Continue reading at The Guardian

[ The Guardian | 2020-03-27 01:06:05 UTC ]
More news stories like this | All news stories tagged with: #news corp #national broadsheet

New comic book shipments are delayed. But you can still support local comic shops

Diamond Comic Distributors has announced it will not be shipping new comic books to retailers "until further notice" due to the coronavirus outbreak. Continue reading at Los Angeles Times

[ Los Angeles Times | 2020-03-25 00:11:33 UTC ]
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Missing your print edition of Ad Age? Switch to home delivery now

As many of us transition to working from home in this unprecedented situation, we recognize that you may not be receiving your print copy of Ad Age. We would like to offer you the option to redirect your copy of Ad Age to your home so you can continue to enjoy the magazine in print. To change... Continue reading at Advertising Age

[ Advertising Age | 2020-03-24 16:45:00 UTC ]
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EIBF appeals to governments to support booksellers during crisis

The European & International Booksellers Federation (EIBF) has highlighted the enforced closure of brick and mortar bookshops amid the coronavirus crisis is putting the book trade in a precarious position. Continue reading at The Bookseller

[ The Bookseller | 2020-03-24 12:56:22 UTC ]
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As Coronavirus Spreads, Publishers Struggle with When, and How, to Move Pub Dates

With the new coronavirus pandemic affecting every part of the book business, now is not a great time to be publishing a book, and many authors with titles scheduled for the coming months might be tempted to a new publication date. But for publishers, moving titles en masse will be tricky. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-03-24 04:00:00 UTC ]
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Here’s how to support worker relief funds for booksellers trying to survive coronavirus closures.

The coronavirus pandemic has hit independent bookstores hard, with booksellers and other book workers now in need of emergency support. Here are some opportunities we’ve spotted to help out, but please let us know of any others and will add to the post. (Email [email protected].) The Book Industry... Continue reading at Literrary Hub

[ Literrary Hub | 2020-03-23 20:01:09 UTC ]
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Ad Age print subscription update in light of the COVID-19 pandemic

[ Advertising Age | 2020-03-19 18:27:27 UTC ]
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Haymarket Books Offering 10 Free Ebooks to Support Social Distancing

You can now download ten free ebooks on social and economic justice from Haymarket Books to read while social distancing. Continue reading at Book Riot

[ Book Riot | 2020-03-19 15:10:47 UTC ]
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National Literacy Trust launches online zone to support home learning as schools close

The National Literacy Trust has launched new online zone for parents to engage children and support learning at home, with author videos, poetry workshops and illustration sessions, as schools close across the UK. Continue reading at The Bookseller

[ The Bookseller | 2020-03-19 01:46:19 UTC ]
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ABA Donates $100K to BINC, Offers Strong Support

American Booksellers Association CEO Allison Hill said the organization had donated $100,000 to BINC. In addition, it is reducing membership fees, paying out for e-commerce faster, and running a daily open forum for members. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-03-18 04:00:00 UTC ]
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5 Tips for Adding Humor to a Self-Help Book

Self-help books should be helpful, but bestsellers tend to offer humor too. Here are five tips for adding humor to a self-help book. The post 5 Tips for Adding Humor to a Self-Help Book by Amy Fish appeared first on Writer's Digest. Continue reading at Writer's Digest

[ Writer's Digest | 2020-03-17 17:22:33 UTC ]
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'It's time to pull together', BA urges trade to support high street bookselling

The Booksellers Association is calling on customers and the trade to rally behind retailers and support bookshops, as the coronavirus outbreak hits the high street. Continue reading at The Bookseller

[ The Bookseller | 2020-03-17 03:39:11 UTC ]
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How you can support bookstores during the coronavirus pandemic.

Though most bookstores are closing their doors to the public, you can still buy books from them! And because you believe in our shared responsibility to preserve the wellbeing of those most vulnerable among us, you’re staying home and reading books, right? This past weekend saw many book people... Continue reading at Literrary Hub

[ Literrary Hub | 2020-03-16 19:01:49 UTC ]
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Christian Publishers Find Added Value in Book Awards

Award-winning Christian titles can often break into the broader market, and publishers are taking notice. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-02-26 05:00:00 UTC ]
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A memoirist faces the consequences of revealing her family’s secret past

Helen Fremont’s parents were Holocaust survivors. Her new book “The Escape Artist” explores what happened when she shared that in a book. Continue reading at The Washington Post

[ The Washington Post | 2020-02-20 15:00:00 UTC ]
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So many languages, so few books: Libraries struggle to reflect places they serve

Libraries across Southern California are aiming to serve the immigrant readers of rapidly changing cities by purchasing books in a variety of languages. Continue reading at Los Angeles Times

[ Los Angeles Times | 2020-02-17 13:00:04 UTC ]
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Caroline Flack biography to be published by Ad Lib

A biography of Caroline Flack by Emily Herbert will be released by John Blake’s new firm Ad Lib Publishing in April, with a share of the profits donated to cyber bullying charities. Continue reading at The Bookseller

[ The Bookseller | 2020-02-16 13:10:53 UTC ]
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