When The Huffington Post’s weekly iPad magazine Huffington transitioned from a pay model to free last August, advertising was intended to sustain the tablet-native title, as consumers had resisted paying for it. Almost a year postlaunch, it looks like advertisers are rejecting it, too. A review of six recent issues found just one sponsor, for United Healthcare. Most issues feature a couple of promotions for HuffPost apps but no outside ads. Is Huffington poised to go the route of News Corp.’s disastrous The Daily and other failed tablet pubs? The publisher insists the answer is no. “We are more committed than ever to Huffington,” said Rhoades Alderson, HuffPost’s senior director, communications. “We love this product and so do our readers. .. It’s still an infant, but we’re way ahead on our year-one strategy to establish the brand and a core audience.” Huffington is being revamped with more of a lifestyle focus under the guidance of its new editor John Montorio. The magazine’s previous editor, HuffPost executive editor Tim O’Brien, left earlier this year to become publisher of the opinion website Bloomberg View. In addition to Huffington’s editorial shift, a new publishing platform will allow the magazine to move onto the mobile Web, enabling it to achieve “much greater scale beyond the iPad universe,” Alderson said. As for the dearth of ads, the spokesman noted that the magazine had not been included in companywide packages. Still, Paramount and United Healthcare... Continue reading at 'AdWeek'
[ AdWeek | 2013-05-27 00:00:00 UTC ]
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Having caught its stride in 2019, Ukraine's book market now is weathering the pandemic—and opening a new translation grant for rights buyers. The post Ukraine Opens New Rights Support Grants for International Publishers appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2020-04-24 13:09:08 UTC ]
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For the past six years, Independent Bookstore Day—billed as a “one-day national party that takes place at indie bookstores across the country”—has taken place on the last Saturday of April. (That’s tomorrow!) It’s usually a fun, light-hearted, occasionally raucous spring day where book lovers go... Continue reading at Electric Literature
[ Electric Literature | 2020-04-24 11:00:00 UTC ]
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In a joint statement released to mark World Book Day, leaders of three organizations serving the publishing industry issued a cry to support the country’s booksellers as they struggle to survive the Covid-19 pandemic. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-04-24 04:00:00 UTC ]
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Watch the live broadcast here on April 28 at 3 p.m. EDT. RSVP here—and join the conversation on Facebook, Periscope, LinkedIn and Twitter. Ad Age 20-Minute Takes is a virtual event series tackling how marketers and buyers can, or should, adjust their strategies in the current climate. Leading... Continue reading at Advertising Age
[ Advertising Age | 2020-04-22 15:00:00 UTC ]
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Facing what it called "a significant decline in advertising revenues" as a result of the COVID-19 pandemic, Meredith Corp. says it's implementing sweeping pay cuts across 60% of its approximately 5,000 employees, suspending quarterly dividends and withdrawing the 2020 fiscal outlook it... Continue reading at Folio Magazine
[ Folio Magazine | 2020-04-20 17:45:12 UTC ]
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The photography community is fighting back with print sales to raise money for struggling artists during the COVID-19 recession. As the coronavirus pandemic forces us to embrace living remotely, often limiting our connection to the outside world to digital platforms and images, professional... Continue reading at Fast Company
[ Fast Company | 2020-04-18 12:31:45 UTC ]
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Digital publisher develops commercial break that avoids pandemic stories, as industry struggles with skittish advertisers. Continue reading at Advertising Age
[ Advertising Age | 2020-04-17 17:36:26 UTC ]
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It’s not a particularly hopeful time for literally anyone right now (unless maybe you’re getting a $1.7 million tax break?) but that doesn’t mean we should stop trying to help people whenever we can. I’m getting pretty tired of washing my clothes in the bathtub and have been sorely tempted to... Continue reading at Literrary Hub
[ Literrary Hub | 2020-04-17 15:09:39 UTC ]
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Bluemoose Books founder Kevin Duffy has called on the publishing industry to rally behind its smaller presses at this time of crisis and to establish a fund to help independent publishers survive what Duffy said had been a 90% reduction in revenue as a result of the lockdown. Continue reading at The Bookseller
[ The Bookseller | 2020-04-14 17:49:26 UTC ]
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In this debut novel by the Chinese author An Yu, male characters propel the heroine into a journey of self-discovery. Continue reading at The New York Times
[ The New York Times | 2020-04-14 09:00:21 UTC ]
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The near-simultaneous rush among publishers with subscription businesses to loosen their paywalls and provide free access to reporting on the COVID-19 pandemic has reignited long-standing debates about whether the news should fundamentally be free, even as ad-supported journalism (with some... Continue reading at Folio Magazine
[ Folio Magazine | 2020-04-10 16:17:19 UTC ]
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The plight of independent bookstores during the coronavirus pandemic has brought an outpouring of public support—but, along with it, an often-overwhelming deluge of messaging about whom to support and how. A new app, Save Your Bookstore, is trying to pull more of it together in one place. Save... Continue reading at Literrary Hub
[ Literrary Hub | 2020-04-09 16:59:54 UTC ]
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Cambridge University Press is providing free access to books, research and learning materials for teachers, students and researchers impacted by the coronavirus. Continue reading at The Bookseller
[ The Bookseller | 2020-04-09 06:39:31 UTC ]
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Egmont has snapped up world rights to a picture book of Matt Lucas' coronavirus version of his charity comedy single, "Thank You, Baked Potato", with proceeds for the book going to his #FeedNHS campaign. Continue reading at The Bookseller
[ The Bookseller | 2020-04-08 11:15:05 UTC ]
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Bloomsbury has announced a strategy to support independent bookshops during the Covid-19 pandemic. Continue reading at The Bookseller
[ The Bookseller | 2020-04-08 07:54:28 UTC ]
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History books are great for sharing a macro-level view of the past, but historical fiction reveals truths about the way people lived in history. The post Historical Fiction: Discover New Truths in the Past by Eliot Pattison appeared first on Writer's Digest. Continue reading at Writer's Digest
[ Writer's Digest | 2020-04-04 12:00:35 UTC ]
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The News Media Alliance and Digital Content Next call on digital advertisers and digital advertising companies to stop using keyword Continue reading at Editor & Publisher
[ Editor & Publisher | 2020-04-03 21:38:18 UTC ]
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Last week, six new adult fiction titles were among NPD BookScan's top 50 print bestsellers. Three weeks ago, 15 new releases made the top 50 list. The situation was similar for new adult nonfiction titles. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-04-03 04:00:00 UTC ]
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Springer Nature is making a range of "key" textbooks freely accessible for educators, students and academics affected by coronavirus lockdown to help support higher education institutions around the world. Continue reading at The Bookseller
[ The Bookseller | 2020-04-03 00:06:30 UTC ]
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Save Your Bookstore points you to the best way to get cash to shuttered booksellers near you. As COVID-19 has forced small bookstores to close, many are wondering how they’ll survive—though a surge in support from communities placing online orders is helping. A new app is designed to let you... Continue reading at Fast Company
[ Fast Company | 2020-04-01 14:00:29 UTC ]
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