When The Huffington Post’s weekly iPad magazine Huffington transitioned from a pay model to free last August, advertising was intended to sustain the tablet-native title, as consumers had resisted paying for it. Almost a year postlaunch, it looks like advertisers are rejecting it, too. A review of six recent issues found just one sponsor, for United Healthcare. Most issues feature a couple of promotions for HuffPost apps but no outside ads. Is Huffington poised to go the route of News Corp.’s disastrous The Daily and other failed tablet pubs? The publisher insists the answer is no. “We are more committed than ever to Huffington,” said Rhoades Alderson, HuffPost’s senior director, communications. “We love this product and so do our readers. .. It’s still an infant, but we’re way ahead on our year-one strategy to establish the brand and a core audience.” Huffington is being revamped with more of a lifestyle focus under the guidance of its new editor John Montorio. The magazine’s previous editor, HuffPost executive editor Tim O’Brien, left earlier this year to become publisher of the opinion website Bloomberg View. In addition to Huffington’s editorial shift, a new publishing platform will allow the magazine to move onto the mobile Web, enabling it to achieve “much greater scale beyond the iPad universe,” Alderson said. As for the dearth of ads, the spokesman noted that the magazine had not been included in companywide packages. Still, Paramount and United Healthcare... Continue reading at 'AdWeek'
[ AdWeek | 2013-05-27 00:00:00 UTC ]
News tagged with:
#high-water mark
Activists across the United States are encouraging book lovers who want to show support for the ongoing protests against police violence to buy books from black-owned and African-American focused bookstores. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-06-03 04:00:00 UTC ]
More news stories like this | All news stories tagged with:
#buy books
#police violence
#ongoing protests
#show support
#black-owned bookstores
Bookstores across the country are expressing support for the protests against police violence by offering material support, promoting antiracism books, and encouraging people to shop at black-owned businesses. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-06-02 04:00:00 UTC ]
More news stories like this | All news stories tagged with:
#police violence
The book trade has been showing its support of the Black Lives Matter movement, speaking out across social media and making donations to relevant organisations, following the death of George Floyd, an unarmed black man killed by police in the US. Continue reading at The Bookseller
[ The Bookseller | 2020-06-01 06:44:29 UTC ]
More news stories like this | All news stories tagged with:
#book trade
#george floyd
The New York Times Magazine was the top winner at this year's National Magazine Awards (commonly referred to as the "Ellies"), which were held as a virtual ceremony Thursday evening after the annual gala, originally set for Brooklyn in mid-March, was canceled due to the COVID-19 pandemic. By... Continue reading at Folio Magazine
[ Folio Magazine | 2020-05-29 01:15:13 UTC ]
More news stories like this | All news stories tagged with:
#pulitzer prize
#hearst
#pearson
#field stream
#senior editor
#associate editor
#mimi lok
#lisa taddeo
The Booksellers Association has called for publishers to support the sector in getting back to business after Prime Minister Boris Johnson announced yesterday (25th May) that stores could reopen from 15th June. Continue reading at The Bookseller
[ The Bookseller | 2020-05-26 03:20:25 UTC ]
More news stories like this | All news stories tagged with:
#booksellers association
#15th june
#bookshops gear
#ba calls
#trade support
James Gardner traces its evolution from a 12th-century fortress to the world’s largest museum. Continue reading at The Washington Post
[ The Washington Post | 2020-05-22 12:00:00 UTC ]
More news stories like this |
The coronavirus is causing many publishers to experience of bifurcation of their ad sales that’s led to an evaporation of the mid-sized deal. Many large digital publishers are finding the bulk of their deal flow is smaller deals. There are still the big fish to land with wide-ranging campaigns,... Continue reading at Digiday
[ Digiday | 2020-05-18 04:00:00 UTC ]
More news stories like this | All news stories tagged with:
#digital publishers
#big fish
#ad sales
Pan Mac authors will embark on a 10-day virtual tour of high street bookshops this month with writers including Kate Mosse, Ann Cleeves and Prue Leith focusing on stores that mean something to them personally. Continue reading at The Bookseller
[ The Bookseller | 2020-05-17 12:59:10 UTC ]
More news stories like this | All news stories tagged with:
#ann cleeves
#support bookshops
The Economist Group is laying off 90 employees, about 7% of its 1,300 total staffers, the company said Friday, citing the business impact of the COVID-19 pandemic. The cuts primarily affected employees in events and client solutions roles, as well as TVC, the London-based content marketing... Continue reading at Folio Magazine
[ Folio Magazine | 2020-05-15 15:03:09 UTC ]
More news stories like this | All news stories tagged with:
#statement provided
#difficult decision
#pay cuts
#top executives
#digital offerings
#broader set
#editorial team
#economist group
#company declined
After a few days of delay, Meredith released its Q3 earnings, which closed on March 31. Starting with the bottom line, adjusted EBITDA totaled $151.8 million, a 5.5% decline versus the same period last year. The top line illustrates why. Overall, the company’s revenue fell 6.5% versus 2019.... Continue reading at Folio Magazine
[ Folio Magazine | 2020-05-14 15:44:55 UTC ]
More news stories like this | All news stories tagged with:
#high priority
#cash flow
#lead generation
#apple news+
#roughly half
#digital engagement
Need a break from the present? Dive into the past with these historical manga series, which feature epic quests, blood-soaked revenge, or gentle romance! Continue reading at Book Riot
[ Book Riot | 2020-05-14 10:36:45 UTC ]
More news stories like this | All news stories tagged with:
#manga
Readers thought Stephanie Danler's debut novel, "Sweetbitter," was autobiography. The reality, in her memoir "Stray," is far more painfully dramatic. Continue reading at Los Angeles Times
[ Los Angeles Times | 2020-05-12 13:00:01 UTC ]
More news stories like this | All news stories tagged with:
#memoir
Ad Age Agency Report is an annual ranking and analysis of advertising and marketing-services agencies. The report includes rankings based on U.S. and worldwide revenue. We have published Ad Age Agency Report every year since 1945. We published Ad Age Agency Report 2020 on May 11, 2020. A... Continue reading at Advertising Age
[ Advertising Age | 2020-05-10 19:50:00 UTC ]
More news stories like this | All news stories tagged with:
#print version
#email customerservice@adage
#agencyreport@adage
#biggest advertisers
#ll add
#agency missed
#agency report
#agency websites
#top executives
#public relations
#agency companies
A "groundbreaking" study--a term used by a report's authors--found that publishers receive only a little more than half (51%) of advertisers' spend. The report, published today by ISBA, the UK trade body for brand-side marketers, raises concerns about transparency in the digital media ecosystem,... Continue reading at AdWeek
[ AdWeek | 2020-05-06 20:21:44 UTC ]
More news stories like this | All news stories tagged with:
#digital media
#published today
In the best of times, businesses know to diversify their revenue. But during the pandemic, survival has sometimes meant getting into a whole new business. Co-host David Griner talks with new community editor Ko Im about how a bookstore ramped up site visits by turning itself into a travel site.... Continue reading at AdWeek
[ AdWeek | 2020-05-04 15:04:07 UTC ]
More news stories like this | All news stories tagged with:
#bookstore
It’s just over a month since lockdown began. I don’t need to tell you about the uncertainties or worries, but at Riot the crisis has strengthened our raison d'etre: we exist to promote culture, because we know how culture can offer perspective during turbulent times. Continue reading at The Bookseller
[ The Bookseller | 2020-05-01 08:34:43 UTC ]
More news stories like this | All news stories tagged with:
#turbulent times
#lockdown began
As the coronavirus pandemic continues to highlight the massive and devastating inequality in the US, the work of socially progressive publishers is more important than ever. With the goal of supporting one another during the uncertainty of the pandemic, a group of left-wing independent... Continue reading at Literrary Hub
[ Literrary Hub | 2020-04-30 16:27:42 UTC ]
More news stories like this | All news stories tagged with:
#independent publishing
David Lipson, third-generation owner of Boston and Philadelphia magazine publisher Metro Corp., is stepping down as CEO and bringing in management consultant Nick Fischer to run the company through the COVID-19 pandemic and beyond, staffers learned this week. Fischer currently serves as... Continue reading at Folio Magazine
[ Folio Magazine | 2020-04-29 22:35:01 UTC ]
More news stories like this | All news stories tagged with:
#magazine publisher
#associate publisher
#national journal
#government executive
#atlantic media
#capitol hill
#havas media
#human resources
A Change.org petition has garnered nearly 1,500 signatures asking the Poetry Foundation to dip into its deep pockets to support poets and independent publishers who are struggling economically because of the pandemic. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-04-29 04:00:00 UTC ]
More news stories like this | All news stories tagged with:
#independent publishers
#deep pockets
#poetry foundation
The Booksellers Association has written to Chancellor Rishi Sunak asking for a series of measures to support booksellers during the Covid-19 crisis, including allowing retail spaces to be "furloughed" and help to keep the supply chain open. Continue reading at The Bookseller
[ The Bookseller | 2020-04-28 12:49:34 UTC ]
More news stories like this | All news stories tagged with:
#booksellers association
#covid-19 crisis
#support booksellers
#retail space
#ba calls