Struggling for Ad Support, Huffington Mag Looks Past iPad

When The Huffington Post’s weekly iPad magazine Huffington transitioned from a pay model to free last August, advertising was intended to sustain the tablet-native title, as consumers had resisted paying for it. Almost a year postlaunch, it looks like advertisers are rejecting it, too. A review of six recent issues found just one sponsor, for United Healthcare. Most issues feature a couple of promotions for HuffPost apps but no outside ads. Is Huffington poised to go the route of News Corp.’s disastrous The Daily and other failed tablet pubs? The publisher insists the answer is no. “We are more committed than ever to Huffington,” said Rhoades Alderson, HuffPost’s senior director, communications. “We love this product and so do our readers. .. It’s still an infant, but we’re way ahead on our year-one strategy to establish the brand and a core audience.” Huffington is being revamped with more of a lifestyle focus under the guidance of its new editor John Montorio. The magazine’s previous editor, HuffPost executive editor Tim O’Brien, left earlier this year to become publisher of the opinion website Bloomberg View. In addition to Huffington’s editorial shift, a new publishing platform will allow the magazine to move onto the mobile Web, enabling it to achieve “much greater scale beyond the iPad universe,” Alderson said. As for the dearth of ads, the spokesman noted that the magazine had not been included in companywide packages. Still, Paramount and United Healthcare... Continue reading at 'AdWeek'

[ AdWeek | 2013-05-27 00:00:00 UTC ]
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Crime fiction boom as book sales rocket past 2019 levels

With bookshops still closed in parts of the UK, sales have surpassed last year’s numbers, with 3.8m print books sold in the last weekBritain’s readers have been emerging from lockdown to restock their bookshelves, with book sales – and particularly crime novels – booming in the three weeks since... Continue reading at The Guardian

[ The Guardian | 2020-07-07 16:17:09 UTC ]
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Norman Lock’s ‘American Follies’ mines America’s flawed past for dazzling fiction

The latest installment in Lock’s American Novels series brings together P.T. Barnum and Susan B. Anthony. Continue reading at The Washington Post

[ The Washington Post | 2020-07-07 15:01:01 UTC ]
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TikTok Tells Brands Not to ‘Make Ads’ at First-Ever NewFronts

Ahead of TikTok's presentation at the 2020 Digital Content NewFronts, the company released a new umbrella brand called TikTok for Business for its advertiser offerings. TikTok, a newcomer to NewFronts, adapted its vertical-first format for a horizontal presentation. The main message to brands in... Continue reading at AdWeek

[ AdWeek | 2020-06-25 21:01:24 UTC ]
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NewFronts Now: Day 2 showcases new generations and shoppable ads

Welcome to Ad Age’s special-edition NewFronts Now newsletter. Check your inbox daily for a roundup of the biggest news, trends, insights and takeaways from IAB’s Digital Content NewFronts. If you're reading this online or in a forwarded email, here's the link to sign up for NewFronts Now. And... Continue reading at Advertising Age

[ Advertising Age | 2020-06-23 20:11:12 UTC ]
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Is the Facebook Ad Boycott an Opportunity for Publishers?

In less than one week, a campaign by a coalition of civil rights groups aimed at encouraging businesses to pause advertising on Facebook's platforms has already achieved some tangible results. Last Thursday, the digital ad agency 360i, a Dentsu Group subsidiary whose clients include Burberry,... Continue reading at Folio Magazine

[ Folio Magazine | 2020-06-23 18:20:35 UTC ]
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‘The Taste of Sugar’ offers a thrilling look at Puerto Rico’s history through the tale of one couple’s struggle to survive

Marisel Vera’s historical novel revisits the 1899 hurricane that decimated the island. Continue reading at The Washington Post

[ The Washington Post | 2020-06-22 11:06:04 UTC ]
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B2B Publishers Call to End Data Misuse in Online Ad Auctions

A group of B2B publishers and ad tech firms are banding together to curtail the harvesting of publisher-specific data from online ad auctions by third-parties, a practice they argue is an unauthorized breach which places their relationships with their audiences at risk. Referred to as data... Continue reading at Folio Magazine

[ Folio Magazine | 2020-06-17 21:29:40 UTC ]
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Boldwood and Ad Lib snare Tiger King book for new e-book venture

Boldwood Books has launched an e-book collaboration with John Blake's Ad Lib, starting with a book that reveals all about the stars of hit Netflix series “Tiger King”. Continue reading at The Bookseller

[ The Bookseller | 2020-06-15 19:13:40 UTC ]
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Bad Form Young Writers’ Prize launches with trade support

Bad Form, the quarterly literary review magazine, is launching a new prize for young black, Asian, Arab and other non-white fiction writers based in the UK, with support from across the publishing industry. Continue reading at The Bookseller

[ The Bookseller | 2020-06-14 17:30:53 UTC ]
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On stories of Black struggle, an iconic L.A. bookstore surges

Sales at Eso Won Books in Los Angeles and other Black bookstores have skyrocketed as Americans seek to educate themselves about the Black experience. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2020-06-12 19:36:21 UTC ]
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On stories of Black struggle, an iconic L.A. bookstore surges

Sales at Eso Won Books in Los Angeles and other Black bookstores have skyrocketed as Americans seek to educate themselves about the Black experience. Continue reading at The Christian Science Monitor

On stories of Black struggle, an iconic L.A. bookstore surges

Sales at Eso Won Books in Los Angeles and other Black bookstores have skyrocketed as Americans seek to educate themselves about the Black experience. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2020-06-12 19:36:00 UTC ]
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Struggling for Serenity: PW Talks to Jim Terry

The comic book artist explains the triumphs and challenges he experiences while drawing his own life's story in the graphic memoir 'Come Home, Indio.' Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-06-12 04:00:00 UTC ]
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Rowling reveals past trauma as she explains her gender views

J K Rowling has revealed she is a domestic abuse and sexual assault survivor, in an extended piece on her website dedicated to explaining her views on sex and gender issues. Continue reading at The Bookseller

[ The Bookseller | 2020-06-11 09:07:50 UTC ]
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We need to call out the lack of support and erasure of Black British voices

Using terms such as BAME and PoC makes it harder to call out the lack of support and erasure of Black British voices (often working class and male) from festivals, prizes, agencies and organisations set up by non-Black PoC in the name of ‘diversity’ and ‘inclusion’. Continue reading at The Bookseller

[ The Bookseller | 2020-06-09 05:56:06 UTC ]
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Waterstones responds to staffers' call to support Black Lives Matter

Waterstones has said Covid-19 closures means a charitable donation to Black Lives Matter is not currently possible despite a petition set up by booksellers calling for the chain to financially support the cause. Continue reading at The Bookseller

[ The Bookseller | 2020-06-08 15:36:16 UTC ]
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Child, Cole and Rankin join online festival in support of food banks

Crime fiction writers, including Lee Child, Martina Cole and Ian Rankin, are participating in an online festival to raise money for the food bank charity Trussel Trust. Continue reading at The Bookseller

[ The Bookseller | 2020-06-07 14:34:19 UTC ]
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Galileo and the struggle between religion and science

Mario Livio explains the arguments, ambiguities and ironies that sealed the astronomer’s fate. Continue reading at The Washington Post

[ The Washington Post | 2020-06-05 12:00:00 UTC ]
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Coronavirus Response: Spain’s Publishing Industry Mobilizes Bookstore Support

Asking consumers to remember what booksellers mean to them, Spain's publishing industry associations roll out a campaign to reopen book retailers. The post Coronavirus Response: Spain’s Publishing Industry Mobilizes Bookstore Support appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2020-06-04 13:07:04 UTC ]
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Writers of the past turned suffering into literary masterpieces. They might help us understand how to meet the challenges of our day.

Authors have always tried to turn their sorrow and confusion into enduring monuments of beauty among the ruins. Continue reading at The Washington Post

[ The Washington Post | 2020-06-03 13:00:00 UTC ]
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