Struggling for Ad Support, Huffington Mag Looks Past iPad

When The Huffington Post’s weekly iPad magazine Huffington transitioned from a pay model to free last August, advertising was intended to sustain the tablet-native title, as consumers had resisted paying for it. Almost a year postlaunch, it looks like advertisers are rejecting it, too. A review of six recent issues found just one sponsor, for United Healthcare. Most issues feature a couple of promotions for HuffPost apps but no outside ads. Is Huffington poised to go the route of News Corp.’s disastrous The Daily and other failed tablet pubs? The publisher insists the answer is no. “We are more committed than ever to Huffington,” said Rhoades Alderson, HuffPost’s senior director, communications. “We love this product and so do our readers. .. It’s still an infant, but we’re way ahead on our year-one strategy to establish the brand and a core audience.” Huffington is being revamped with more of a lifestyle focus under the guidance of its new editor John Montorio. The magazine’s previous editor, HuffPost executive editor Tim O’Brien, left earlier this year to become publisher of the opinion website Bloomberg View. In addition to Huffington’s editorial shift, a new publishing platform will allow the magazine to move onto the mobile Web, enabling it to achieve “much greater scale beyond the iPad universe,” Alderson said. As for the dearth of ads, the spokesman noted that the magazine had not been included in companywide packages. Still, Paramount and United Healthcare... Continue reading at 'AdWeek'

[ AdWeek | 2013-05-27 00:00:00 UTC ]
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Support for Ben North as he reveals move into palliative care

There has been an outpouring of support for former HarperCollins creative director Ben North, following his revelation on social media last week that he has entered palliative care following treatment for brain tumours. Continue reading at The Bookseller

[ The Bookseller | 2020-08-25 01:07:20 UTC ]
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People want to support their local bookstores. They might be hurting them instead.

As many well-meaning consumers flock to support local community bookstores, the increased demand on these small shops have put a strain on business owners. Continue reading at The Washington Post

[ The Washington Post | 2020-08-23 14:00:26 UTC ]
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Library Supporters Urge Action as Senate Recesses Without Relief Bill

With Congress now on break until September, ALA officials are urging library supporters to keep pressing lawmakers for a pandemic relief package that includes funding for libraries. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-08-14 04:00:00 UTC ]
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A Theologian Finds Black Culture, Struggle and Hope in Scripture

Easu McCaulley takes on the 'barbershop or barbeque questions' Black people have about how the Bible addresses their lives —and reveals God's love. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-08-10 04:00:00 UTC ]
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Mirror Books lands story of Audrey Hepburn's secret resistance past

Mirror Books has landed the “extraordinary” true story of Audrey Hepburn and her time as a resistance fighter during World War II, written by Robert Matzen. Continue reading at The Bookseller

[ The Bookseller | 2020-08-07 00:33:13 UTC ]
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Binc Adding Staff to Service Demand

Citing a surge in demand for its services, the Book Industry Charitable Foundation, the nonprofit organization that assists booksellers in need, has promoted Kate Weiss to programs manager, and is recruiting a new communications coordinator. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-08-05 04:00:00 UTC ]
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DK continues charity walk tradition with support for The Black Curriculum

More than 150 staff at DK took part in the publisher’s annual charity walk this year, raising money for The Black Curriculum, a social enterprise founded to address the lack of black British history in the UK curriculum. Continue reading at The Bookseller

[ The Bookseller | 2020-07-26 12:15:19 UTC ]
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‘Books From Spain’ Launches To Support Frankfurt’s 2022 Guest of Honor

A new 'Books From Spain' portal has opened to encourage translation and rights trades for the Frankfurter Buchmesse 2022 Guest of Honor Spain. The post ‘Books From Spain’ Launches To Support Frankfurt’s 2022 Guest of Honor appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2020-07-24 16:50:05 UTC ]
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ALCS backs select committee call for freelancer support and Creators Council

Calls by a select committee for freelancer support and creation of a “Creators Council” to help the cultural sector rebound from the coronavirus crisis have been welcomed by the Authors' Licensing and Collecting Society (ALCS). Continue reading at The Bookseller

[ The Bookseller | 2020-07-24 10:52:41 UTC ]
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Dan Peres Is the New Editor-in-Chief of Ad Age | People on the Move

[caption id="attachment_182909" align="alignright" width="150"] Dan Peres[/caption] Dan Peres is taking over Ad Age as its next editor-in-chief, succeeding Brian Braiker, who left in April after three years atop the masthead. Peres is best known as the former editor-in-chief of Details, a role... Continue reading at Folio Magazine

[ Folio Magazine | 2020-07-22 20:16:42 UTC ]
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Dan Peres Is the New Editor-in-Chief of Ad Age | People on the Move

National Law Journal EIC departs for Bloomberg, an EIC returns to Gizmodo, TechCrunch COO moves on and more. The post Dan Peres Is the New Editor-in-Chief of Ad Age | People on the Move appeared first on Eddie & Ozzie Awards. Continue reading at Folio Magazine

[ Folio Magazine | 2020-07-22 20:16:42 UTC ]
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Dan Peres Is the New Editor-in-Chief of Ad Age | People on the Move

PA salutes 2019 as UK publishing's 'best year ever', but calls for Covid support

The Publishing Association has released its latest Yearbook statistics, showing growth in both the industry's print and digital revenues, making 2019 in its estimation “the biggest year ever for UK publishing”. Continue reading at The Bookseller

[ The Bookseller | 2020-07-21 05:50:22 UTC ]
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Coronavirus Impact: Russian Book Market Struggling Despite Reopenings

Eased restrictions in Russia have yet to result in a return of sales for the publishing industry. Some 40 percent of bookstores remain closed. The post Coronavirus Impact: Russian Book Market Struggling Despite Reopenings appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2020-07-20 15:49:57 UTC ]
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Sponsors Pull Support, Demand Borderlands Owner Give Up Store

Twenty-five of the 1,314 financial sponsors of Borderlands Books in San Francisco were among the signatories to an open letter addressed to owner Alan Beatts, demanding that he relinquish ownership of the store in light of disturbing allegations recently made against him by an ex-girlfriend and... Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-07-20 04:00:00 UTC ]
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Library Supporters Urge Action on Bill to Provide Relief Funding for Public Libraries

With the August recess looming and a second round of coronavirus relief in the works, $2 billion in funding for libraries hangs in the balance. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-07-17 04:00:00 UTC ]
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Why Marketers and Publishers Struggle With Messaging

There have never been so many extremely personal ways to communicate with your user base. Social media, email, push notifications—we’ve never had more options, and the ability to personalize based on medium and preferences. But it’s hard to manage all these messaging platforms and then... Continue reading at Folio Magazine

[ Folio Magazine | 2020-07-15 16:27:23 UTC ]
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WGGB calls for £20m support package for Scottish writers

The Writers’ Guild of Great Britain (WGGB) is calling for a £20m support package from the Scottish government for writers and other creatives. Continue reading at The Bookseller

[ The Bookseller | 2020-07-14 18:18:06 UTC ]
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NetGalley adds audiobook support and launches app

NetGalley has added audiobook support to its platform and launched its first app allowing members to read and listen to its content. Continue reading at The Bookseller

[ The Bookseller | 2020-07-13 18:47:51 UTC ]
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NY Mag Hires Editorial Director for Audio, Promotes 3 Others

googletag.cmd.push(function() { googletag.display('div-gpt-ad-1511205296876-0'); }); The post NY Mag Hires Editorial Director for Audio, Promotes 3 Others appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2020-07-08 16:00:39 UTC ]
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