Word-of-mouth has long been a driver of small business success (and failure), and these days it takes the form of online customer reviews. But the relative anonymity provided by the Web has added a new wrinkle: review fraud. In fact, fake reviews have been a real problem on Yelp. Last fall the popular user-review site started publicly shaming unscrupulous businesses trying to game its platform by posting consumer alerts on the Yelp pages of companies paying for positive reviews. Another common problem is negative reviews posted by personal enemies or competitors using phony profiles. Stik is trying to attack the fake review issue in a different way, allowing only people with names, faces, and legitimate social media profiles to post reviews. Doing so is free and merely involves signing in with a Facebook or LinkedIn login, then inviting friends and connections within those social networks and your address book to review a business. According to Stik co-founder Jay Gierak, requiring businesses and reviewers to login with Facebook or LinkedIn makes it much more difficult for impostors to wreak havoc on a business via bad reviews and ratings because both networks are diligent about sniffing out sockpuppets. To read this article in full or to leave a comment, please click here Continue reading at 'PC World'
[ PC World | 2013-09-20 00:00:00 UTC ]
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HarperCollins has snapped up the rights to the authorised biography of business leader Ratan Tata by Thomas Mathew. Continue reading at The Bookseller
[ The Bookseller | 2022-01-10 03:56:03 UTC ]
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The most reviewed non-fiction book of the week was The Last Emperor of Mexico by Edward Shawcross (Faber) featuring in the Times, Sunday Times, Financial Times, Wall Street Journal and Daily Mail. Continue reading at The Bookseller
[ The Bookseller | 2022-01-09 19:34:48 UTC ]
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Bernstein’s memoir “Chasing History” is a personal and affectionate look at the past, when journalism was thriving. Continue reading at The New York Times
[ The New York Times | 2022-01-07 20:51:59 UTC ]
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Chicago Review Press acquired Interlude Press, a publisher of LGBTQ+ fiction, including YA fiction released under its Duet Books imprint. Interlude has been distributed by CRP's parent company, IPG, since 2019. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-01-05 05:00:00 UTC ]
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Uli Beutter Cohen likes to bake, read Tarot cards, call her mother in Germany and spend time with book lovers on the train. Continue reading at The New York Times
[ The New York Times | 2021-12-31 10:00:14 UTC ]
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There were too many worthy books, but I had too little time — and, alas, too many excuses. Continue reading at The Washington Post
[ The Washington Post | 2021-12-28 13:00:00 UTC ]
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Organisers of a crowdfunder for the White Review have stretched the target by an additional £6,000 after sailing past their original £10,000 goal. Continue reading at The Bookseller
[ The Bookseller | 2021-12-23 08:46:01 UTC ]
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Bonnier Books UK’s new list Heligo Books is seeking to broaden the market for business and smart thinking books by reaching new audiences with strong branding, says its editorial director Rik Ubhi. Continue reading at The Bookseller
[ The Bookseller | 2021-12-17 03:27:21 UTC ]
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Juhea Kim's "Beasts of a Little Land" captures the dualities of Korean history but ties up symbols too tightly in the service of grand ambitions. Continue reading at Los Angeles Times
[ Los Angeles Times | 2021-12-14 15:00:20 UTC ]
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Sphere has snapped-up an audio-only comedic annual review by James Felton, narrated by Russell Kane, marking a first for the publisher. Continue reading at The Bookseller
[ The Bookseller | 2021-12-09 10:58:58 UTC ]
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Penguin Business has landed a guide to diversity and inclusion aimed at "straight, white male leaders" by Suki Sandhu and Felicity Hassan. Continue reading at The Bookseller
[ The Bookseller | 2021-12-08 16:21:21 UTC ]
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The White Review has launched a £10,000 crowdfunding appeal to safeguard its future after two "very hard" years for the literary and culture magazine. Continue reading at The Bookseller
[ The Bookseller | 2021-12-06 08:27:57 UTC ]
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Streaming audiobook brand sent invites to all major media holdings companies to field interest in managing its ads. Continue reading at Advertising Age
[ Advertising Age | 2021-12-02 14:44:34 UTC ]
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As the Malaysian Book Council promotes international rights availabilities for books from its market, one publisher there talks about his company's pandemic experience. (Sponsored) The post ‘Stories From the Malaysian Archipelago’—And Kuala Lumpur’s Book Business appeared first on Publishing... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2021-12-01 10:22:31 UTC ]
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Covid-19 has irrevocably redefined the phrase “office space,” and new books assess what it means for the future of employment. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-11-26 05:00:00 UTC ]
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These new books draw back the curtain to depict the individuals pulling the levers at some of the past century’s most powerful organizations. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-11-26 05:00:00 UTC ]
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New personal finance guides eschew penny-pinching admonishments in favor of empowering readers to shift their money mindsets. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-11-26 05:00:00 UTC ]
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It’s time for a kinder, gentler C-suite, suggest consultants and coaches in these new books on applying the Golden Rule to the bottom line. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-11-26 05:00:00 UTC ]
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A petition was filed this week by the Knight First Amendment Institute and the ACLU on behalf of five former government employees, who claim their First Amendment rights are being unreasonably stifled by an expansive and non-transparent review process. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-11-23 05:00:00 UTC ]
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Our Children’s Starred Reviews Annual features more than 350 reviews of exceptional books for young readers, a selection of interviews with some of today’s top authors and illustrators, our 50 Best Books of 2021, and a cover by Ruth Chan. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-11-22 05:00:00 UTC ]
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