Programmatic is one element of an ever-changing advertising landscape, but its impact can't be overstated. At its core are data-driven efficiencies and audience activation and it has captured brand interest as a key marketing strategy while both publishers and agencies overhaul their own operations to accommodate it. The post Starcom MediaVest Group’s Mac Delaney to Keynote Folio: Show appeared first on Folio:. Continue reading at 'Folio Magazine'
[ Folio Magazine | 2015-07-29 00:00:00 UTC ]
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Pan Macmillan has snapped up UK and Commonwealth rights to Amazon’s self-publishing... Continue reading at The Bookseller
[ The Bookseller | 2012-02-29 00:00:00 UTC ]
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Hearst Corporation has upped its equity interest in global credit ratings agency Fitch Group again, adding an additional 10 percent. The transaction, valued at $177 million, brings Heart’s total equity interest to 50 percent. Continue reading at Folio Magazine
[ Folio Magazine | 2012-02-10 00:00:00 UTC ]
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Crime and thriller authors, almost all American, make up every one of the top 10 most borrowed... Continue reading at The Bookseller
[ The Bookseller | 2012-02-03 00:00:00 UTC ]
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Pan Macmillan has acquired a non-fiction title by Man Booker-shortlisted novelist and journalist... Continue reading at The Bookseller
[ The Bookseller | 2012-02-02 00:00:00 UTC ]
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Pan Macmillan has acquired the autobiography of former home secretary Jack Straw. Macmillan... Continue reading at The Bookseller
[ The Bookseller | 2012-01-31 00:00:00 UTC ]
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They say everything is bigger in Texas, and that certainly held true for the issues facing librarians at the American Library Association’s 2012 Midwinter Meeting, held January 20–24 in Dallas. In a climate of stretched budgets, ever-more-complex technology, copyright and legislative issues, and... Continue reading at Publishers Weekly
[ Publishers Weekly | 2012-01-27 00:00:00 UTC ]
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Pan Macmillan has acquired two psychological thrillers by Hilary Bonner, with the author... Continue reading at The Bookseller
[ The Bookseller | 2012-01-25 00:00:00 UTC ]
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Rupert Murdoch's US media giant News Corp is expanding its presence in the Middle East media market and beyond by agreeing to acquire a minority stake in Dubai-based media company Moby Group. Under the deal, News Corp will relinquish its 50 per ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-01-18 00:00:00 UTC ]
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Pan Macmillan has launched a new website at www.panmacmillan.com with the infrastructure to... Continue reading at The Bookseller
[ The Bookseller | 2012-01-17 00:00:00 UTC ]
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Random House is diversifying into author management with the launch of an international speakers... Continue reading at The Bookseller
[ The Bookseller | 2012-01-13 00:00:00 UTC ]
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Pan Macmillan has purchased two more novels from the author of Christmas at Tiffany's.... Continue reading at The Bookseller
[ The Bookseller | 2012-01-10 00:00:00 UTC ]
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Pan Macmillan has launched its first ebook bundles, collections of two or three titles in a... Continue reading at The Bookseller
[ The Bookseller | 2011-12-22 00:00:00 UTC ]
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Pan Macmillan launches its digital imprint Bello today (16th December) with the release of its... Continue reading at The Bookseller
[ The Bookseller | 2011-12-16 00:00:00 UTC ]
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Pan Macmillan has won a "heated auction" involving 10 publishers to buy businesswoman... Continue reading at The Bookseller
[ The Bookseller | 2011-12-07 00:00:00 UTC ]
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The Penguin Group has bought a 45% stake in Brazil's leading trade publisher, Companhia das... Continue reading at The Bookseller
[ The Bookseller | 2011-12-05 00:00:00 UTC ]
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Random House parent company Bertelsmann has created a new group management committee (GMC), which... Continue reading at The Bookseller
[ The Bookseller | 2011-12-05 00:00:00 UTC ]
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Pan Macmillan has bought a novel following five couples in an antenatal class ahead of the births... Continue reading at The Bookseller
[ The Bookseller | 2011-11-30 00:00:00 UTC ]
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Digital royalty rates paid to authors by publishers are increasing, though there remains... Continue reading at The Bookseller
[ The Bookseller | 2011-11-25 00:00:00 UTC ]
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For the past five years publishers have talked about the need to consolidate trade showsand lower their costs. A struggling economy, the increased power of Amazon, and the erosion of print book sales to ebooks have only accelerated calls for change from not only publishers but from some... Continue reading at Publishers Weekly
[ Publishers Weekly | 2011-11-18 00:00:00 UTC ]
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The opportunity to put a value on content and services should be harnessed and not feared by publishers, a panel at the AOP Digital Publishing Summit 2011 has argued. Continue reading at Media Week
[ Media Week | 2011-10-14 00:00:00 UTC ]
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