Starcom MediaVest Group’s Mac Delaney to Keynote Folio: Show

Programmatic is one element of an ever-changing advertising landscape, but its impact can't be overstated. At its core are data-driven efficiencies and audience activation and it has captured brand interest as a key marketing strategy while both publishers and agencies overhaul their own operations to accommodate it. The post Starcom MediaVest Group’s Mac Delaney to Keynote Folio: Show appeared first on Folio:. Continue reading at 'Folio Magazine'

[ Folio Magazine | 2015-07-29 00:00:00 UTC ]
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Blippar app animates Pan Mac covers

Two new novels from Pan Macmillan, including Peter James' new thriller Dead Man's Time,... Continue reading at The Bookseller

[ The Bookseller | 2013-06-25 00:00:00 UTC ]
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Infographic: 2013 Folio: B-to-B CEO Survey

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[ Folio Magazine | 2013-06-20 00:00:00 UTC ]
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Survey Shows Amazon Leads Japan in Ebook Sales, Apple Already Second

A new survey in Japan shows that Amazon's Kindle is leading the market for ebook sales, with Apple (launched in March) second, followed by Kinokuniya's Kinoppy, Sony's Reader Store and Kobo. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-06-13 00:00:00 UTC ]
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Video: Hearst Digital Media’s Whitmore and Welker on the Group’s Next Steps

The Hearst Magazines Digital Media division oversees more than 28 websites and 14 mobile sites, and is formulating strategies to increase advertiser ROI in the digital space while also enhancing the user experience and level of engagement across all of its brands. Continue reading at Folio Magazine

[ Folio Magazine | 2013-06-11 00:00:00 UTC ]
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Patsy Kensit memoir to Pan Mac

Pan Macmillan is publishing the autobiography of actor Patsy Kensit this autumn, with the book to... Continue reading at The Bookseller

[ The Bookseller | 2013-06-05 00:00:00 UTC ]
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Pan Mac launches Kiss Me First app

Pan Macmillan has launched an interactive book trailer app in the run-up to the publication of... Continue reading at The Bookseller

[ The Bookseller | 2013-06-05 00:00:00 UTC ]
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BEA 2013: The Show Evolves

BookExpo America at New York City's Javits Center began with a full day of panels and presentations on Wednesday, May 29, and ended with a newly energized Consumer Day on Saturday, June 1. While exhibitors and attendees were still evaluating the new Thursday–Saturday schedule for the exhibit... Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-06-02 00:00:00 UTC ]
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Bertelsmann sees group profit rise in first quarter

Random House parent Bertelsmann has made "significant strides" in implementing its... Continue reading at The Bookseller

[ The Bookseller | 2013-05-16 00:00:00 UTC ]
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Wilkinson to give up day job after new Pan Mac deal

Author Kerry Wilkinson is to give up his day job as a BBC sports journalist after signing a deal... Continue reading at The Bookseller

[ The Bookseller | 2013-05-02 00:00:00 UTC ]
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New analytics role for Pan Mac's Long

James Long, editorial director for digital at Pan Macmillan, is moving to the newly created role... Continue reading at The Bookseller

[ The Bookseller | 2013-04-30 00:00:00 UTC ]
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Pan Mac to explore Secret Life of Dogs

Pan Macmillan has acquired Off the Leash: The Secret Life of Dogs by cartoonist Rupert Fawcett,... Continue reading at The Bookseller

[ The Bookseller | 2013-04-25 00:00:00 UTC ]
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World Book Night: the most popular books and which Broadway show is getting involved

World Book Night, the celebration of reading which includes the distribution of free books, has arrived. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2013-04-24 00:00:00 UTC ]
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Pan Mac signs two from Pemberton

Pan Macmillan publishing director Wayne Brookes has acquired two new historical novels by... Continue reading at The Bookseller

[ The Bookseller | 2013-04-02 00:00:00 UTC ]
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5 Innovations That Show Libraries Don’t Have To Die

Sure, the age of browsing for books and checking them out may be coming slowly to a close, but the idea of a library can adapt rather than fade away. These five locations are doing just that. When I took a high school class in "library science," the primary innovation I learned about was the... Continue reading at Fast Company

[ Fast Company | 2013-04-01 00:00:00 UTC ]
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Pan Mac signs Pistorius title

Pan Macmillan South Africa has acquired world rights to a book which investigates the trial of... Continue reading at The Bookseller

[ The Bookseller | 2013-03-15 00:00:00 UTC ]
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The UK’s Literature Prize Becomes The Folio Prize, Valued at £40,000

The Folio Society will sponsor the newly named Folio Prize, a literature award of £40,000 to honor the best English-language fiction published in the UK. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-03-14 00:00:00 UTC ]
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