Programmatic is one element of an ever-changing advertising landscape, but its impact can't be overstated. At its core are data-driven efficiencies and audience activation and it has captured brand interest as a key marketing strategy while both publishers and agencies overhaul their own operations to accommodate it. The post Starcom MediaVest Group’s Mac Delaney to Keynote Folio: Show appeared first on Folio:. Continue reading at 'Folio Magazine'
[ Folio Magazine | 2015-07-29 00:00:00 UTC ]
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Read the complete Day 1 coverage from the 2014 London Book Fair in this Scribd reader. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-04-07 00:00:00 UTC ]
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The struggles of print media are far from over, but the first quarter of 2014 has been a particularly upbeat period for the magazine business, and not just because 35 titles launched, compared with... To view the full story, click the title link. Continue reading at Crains New York
[ Crains New York | 2014-03-29 00:00:00 UTC ]
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The BBC has axed "The Review Show", just two days after announcing a plan to put... Continue reading at The Bookseller
[ The Bookseller | 2014-03-27 00:00:00 UTC ]
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Jeff Abraham, who has headed Random House Publisher Services for eight years, has been appointed president of the newly unified Penguin Random House Publisher Services group. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-03-25 00:00:00 UTC ]
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"The Book Show", a new series hosted by presenter James Whale for Information.TV, will... Continue reading at The Bookseller
[ The Bookseller | 2014-03-18 00:00:00 UTC ]
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George Saunders has been announced as the winner of The Folio Prize 2014 for Tenth of December (Bloomsbury), sponsored by The Folio Society. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-03-12 00:00:00 UTC ]
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US writer George Saunders has won the inaugural Folio Prize for his short story collection Tenth... Continue reading at The Bookseller
[ The Bookseller | 2014-03-10 00:00:00 UTC ]
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PW and the U.K.’s BookBrunch are once again teaming up to produce three print Show Dailies for the London Book Fair as well as a supplement focused on the fair’s digital events. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-03-10 00:00:00 UTC ]
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Pan Macmillan has signed four new novels from crime writer Ann Cleeves. Catherine Richards... Continue reading at The Bookseller
[ The Bookseller | 2014-03-10 00:00:00 UTC ]
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Presenter says she has been heavily involved in development of new five-part series about Britain's landscapeCountryfile presenter Julia Bradbury is quitting the BBC Sunday evening show and has signed up to join a rival ITV show.Bradbury has presented Countryfile for nearly five years, helping... Continue reading at The Guardian
[ The Guardian | 2014-03-03 00:00:00 UTC ]
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She will address representatives from the over 400 member organizations of the trade association on March 19 in New York City. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-02-28 00:00:00 UTC ]
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Publisher of Financial Times operating profits grow to £55m in 2013 as owner Pearson announces overall slump of 21%Pearson has reported a 21% slump in its overall operating profit for 2013, as its core US education business continues to be hit by the "worst trading conditions" seen in decades.... Continue reading at The Guardian
[ The Guardian | 2014-02-28 00:00:00 UTC ]
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CodeMantra, the technology and service provider to publishers and other content companies, has been acquired by a Boston-based investment group. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-02-20 00:00:00 UTC ]
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A group of the world's leading press freedom bodies is calling on prime minister David Cameron to distance himself from the investigation into The Guardian over the leaks by the NSA whistleblower Edward Snowden.The seven organisations also want Cameron to urge parliament to repeal the statute... Continue reading at The Guardian
[ The Guardian | 2014-02-18 00:00:00 UTC ]
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The "polymath" author will offer "unique insight into critical and commercial success across books, film, and T.V." Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-02-18 00:00:00 UTC ]
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ReedPop, which produces New York Comic Con, C2E2 and other pop culture conventions, is launching a new and smaller all comics show to be held at the Jacob Javits Center in New York City, June 14 and 15. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-02-18 00:00:00 UTC ]
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Marie Claire is a highly polished magazine; its recent foray into digital video was not.The Hearst-owned title live-streamed its first dating show "The Love Match" on Friday, where three women "looking to find love" were paired with one of three eligible bachelors. Marie Claire staffers... Continue reading at Advertising Age
[ Advertising Age | 2014-02-15 00:00:00 UTC ]
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North Americans dominate the eight books vying for this year’s inaugural £40,000 Folio book prize from the UK, which is open to all English-language titles. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-02-12 00:00:00 UTC ]
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British novelist Jane Gardam and Irish writer Eimear McBride are on the shortlist for the... Continue reading at The Bookseller
[ The Bookseller | 2014-02-10 00:00:00 UTC ]
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To listen to the Audio Book Club discussion of The Group, click the arrow on the player below. Continue reading at Slate
[ Slate | 2014-02-07 00:00:00 UTC ]
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