Programmatic is one element of an ever-changing advertising landscape, but its impact can't be overstated. At its core are data-driven efficiencies and audience activation and it has captured brand interest as a key marketing strategy while both publishers and agencies overhaul their own operations to accommodate it. The post Starcom MediaVest Group’s Mac Delaney to Keynote Folio: Show appeared first on Folio:. Continue reading at 'Folio Magazine'
[ Folio Magazine | 2015-07-29 00:00:00 UTC ]
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All the news from the of the Frankfurt Book Fair, including big buzz around a Spanish author, the word from HarperCollins CEO Brian Murray, and much more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-10-09 00:00:00 UTC ]
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Read the complete PW Frankfurt Show Daily from October 9, 2014. This issue features a roundup of the big deals that opened the show, an interview with Samsung's Rory O'Neill, photo essays, and more! Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-10-08 00:00:00 UTC ]
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Read the complete PW Frankfurt Show Daily for October 8, 2014. In this issue, a report from CONTEC, the scoop on a seven-figure deal for a debut novel, inside HarperCollins's plans for HarperCollins Germany, and much more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-10-08 00:00:00 UTC ]
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Download our Frankfurt Book Fair Show Daily for Wednesday, 8 October 2014 to find out what was discussed in the Tuesday conferences and what's going on at the Fair today. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-10-08 00:00:00 UTC ]
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Maggie joined PARADE in 2010 and was challenged to breathe new life into a Sunday magazine that has been around since 1941. Continue reading at Folio Magazine
[ Folio Magazine | 2014-10-07 00:00:00 UTC ]
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As owner of Zoomba Group, Maureen Slocum publishes two successful B2Bs, Foodservice Equipment & Supplies (FE&S) and Continue reading at Folio Magazine
[ Folio Magazine | 2014-10-07 00:00:00 UTC ]
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A “like” on Facebook is worth a lot to advertisers there. Now it’s also worth something to advertisers in other mobile apps.Facebook’s having a coming-out party for its “audience network,” an ad network that lets existing advertisers on Facebook also have their ads placed in a large number of... Continue reading at PC World
[ PC World | 2014-10-07 00:00:00 UTC ]
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Download our Frankfurt Book Fair Show Daily for Tuesday, October 7, 2014. Read about VIP speakers, international rights and licensing, digital publishing platforms and more. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-10-07 00:00:00 UTC ]
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Josie has been the leader of Innovation Enterprise, a CFO Publishing company, since its inception in 2009 and has led the compan Continue reading at Folio Magazine
[ Folio Magazine | 2014-10-07 00:00:00 UTC ]
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As VP & GM, Anna leads a board that consists of the publishers that bring in major ad dollars for the mobile market. Continue reading at Folio Magazine
[ Folio Magazine | 2014-10-04 00:00:00 UTC ]
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Nancy Weber, a dynamic publishing industry marketing veteran, has a long history of creating results-oriented initiatives for Me Continue reading at Folio Magazine
[ Folio Magazine | 2014-10-04 00:00:00 UTC ]
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With Savitt at the helm of the media business, Yahoo has reimagined its lifestyles content and launched new digital magazines: Continue reading at Folio Magazine
[ Folio Magazine | 2014-10-03 00:00:00 UTC ]
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When Amy Vaxman joined Hotel Management Magazine in 1994 as a young sales manager, she never imag- ined returning one day as its publisher-but it's a role she has now held since 2012. Continue reading at Folio Magazine
[ Folio Magazine | 2014-10-03 00:00:00 UTC ]
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Mariette is the executive force behind the transformation of the country's longest published magazine from an under-appreciated authority into a digital powerhouse across multiple platforms, serving all types of consumers. During this process, she revamped the editorial, increased online traffic... Continue reading at Folio Magazine
[ Folio Magazine | 2014-10-02 00:00:00 UTC ]
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Niche Media is one of the country's preeminent regional magazine groups catering to the high-end luxury mar- ket through its publications. Katherine has over 25 years of experience in branding, marketing and operations. Continue reading at Folio Magazine
[ Folio Magazine | 2014-10-02 00:00:00 UTC ]
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Gillian Gorman Round is General Manager and Senior Vice President for Lucky, where she oversees all business functions of the brand. In this role, Gorman Round is responsible for revenue generation, brand development and strategic partnerships. She was named General Manager in January 2013,... Continue reading at Folio Magazine
[ Folio Magazine | 2014-10-02 00:00:00 UTC ]
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As the SVP/Group Publisher of Better Homes and Gardens, Chris Guilfoyle is responsible for-and excels at-growing advertising for Meredith's flagship brand. Guilfoyle is an expert at leveraging women's lifestyle across multiple categories, including retail, shelter, food and beauty. Continue reading at Folio Magazine
[ Folio Magazine | 2014-10-02 00:00:00 UTC ]
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Charlene is viewed as the content weapon behind the transformation of Farm Journal. With Charlene's guidance, Farm Journal produces the premier magazine in agriculture, the two most-watched TV programs across the industry, the number-one radio program, the most visited website, most events and more. Continue reading at Folio Magazine
[ Folio Magazine | 2014-10-02 00:00:00 UTC ]
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As CEO and founder of Bright Business Media LLC, and publisher of award-winning Smart Meetings, Marin has more than 22 years of experience in the travel meetings industries. Continue reading at Folio Magazine
[ Folio Magazine | 2014-10-02 00:00:00 UTC ]
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