Programmatic is one element of an ever-changing advertising landscape, but its impact can't be overstated. At its core are data-driven efficiencies and audience activation and it has captured brand interest as a key marketing strategy while both publishers and agencies overhaul their own operations to accommodate it. The post Starcom MediaVest Group’s Mac Delaney to Keynote Folio: Show appeared first on Folio:. Continue reading at 'Folio Magazine'
[ Folio Magazine | 2015-07-29 00:00:00 UTC ]
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Hearst builds a Youth + Wellness Group Airship to show advertisers potential opportunities for virtual, co-branded experiences that can reach young female gamers. The post Hearst launches blimp in the metaverse in a bid to show advertisers virtual co-branded opportunities appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2021-10-08 04:01:00 UTC ]
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The Mountains & Plains Independent Booksellers Assocation's annual trade show, its first in-person gathering since 2019 was a celebration of a community's resilience, as new booksellers were welcomed to the gathering. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-10-08 04:00:00 UTC ]
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Women in espionage take center stage in “Red Widow,” “The Targeter,” “Life Undercover” and more. Continue reading at The Washington Post
[ The Washington Post | 2021-10-06 14:00:00 UTC ]
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Pan Macmillan has hailed the success of its bookseller mentorship pilot scheme, which has now come to an end after 14 weeks. Continue reading at The Bookseller
[ The Bookseller | 2021-09-28 15:20:46 UTC ]
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You no longer have to wonder just what Netflix's adaptation of Sandman will look like. Netflix has shared a teaser for The Sandman that reveals the pivotal moment when an occult ritual captures Morpheus (aka Dream, played by Tom Sturridge) and sets the story in motion. As author Neil Gaiman put... Continue reading at Engadget
[ Engadget | 2021-09-25 17:30:41 UTC ]
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Helena Merriman tells how a passage to freedom was dug under the Berlin Wall in 1962. Continue reading at The Washington Post
[ The Washington Post | 2021-09-24 12:00:00 UTC ]
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British presenter Piers Morgan will join News Corp and Fox News Media and host a TV show that will air in the U.S., Britain and Australia Continue reading at ABC News
[ ABC News | 2021-09-17 00:42:43 UTC ]
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Pan Macmillan has snapped up two books from debut author and former family lawyer Nora Murphy. Continue reading at The Bookseller
[ The Bookseller | 2021-09-12 17:22:46 UTC ]
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An open invitation from figures including Nikesh Shukla and Yara Rodrigues Fowler has been issued for people in the trade to form a group that will "change the UK publishing industry for the better". Continue reading at The Bookseller
[ The Bookseller | 2021-09-10 01:23:23 UTC ]
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VAB announces new group dedicated to forwarding video measurement, with NBCUniversal signing on as a partner. Continue reading at Advertising Age
[ Advertising Age | 2021-09-09 17:20:46 UTC ]
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Pan Macmillan has acquired Leadership, the second book by England Rugby Union head coach Eddie Jones. Continue reading at The Bookseller
[ The Bookseller | 2021-09-07 17:06:53 UTC ]
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The books of the last two decades show how overreacting to the attacks unmade America’s values. Continue reading at The Washington Post
[ The Washington Post | 2021-09-03 10:00:07 UTC ]
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Louis Theroux has signed a deal with Pan Macmillan for a new book, Theroux the Keyhole, billed as a “heartwarming diary of the weirdness of family life in Covid world”. Continue reading at The Bookseller
[ The Bookseller | 2021-08-25 15:16:12 UTC ]
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The purchase of Workman is the publisher’s sixth acquisition in eight years—and its biggest. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-08-20 04:00:00 UTC ]
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Hachette Book Group has announced that it is to acquire Workman Publishing, an independent publisher in the US, for $240m (£174m). Continue reading at The Bookseller
[ The Bookseller | 2021-08-17 21:02:19 UTC ]
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Workman Publishing, more than 50 years old, is one of the United States' largest independent publishers with a focus in nonfiction. The post Hachette Book Group Announces Acquisition of Workman Publishing appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2021-08-16 21:05:46 UTC ]
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Pan Macmillan has signed In a New York Minute from podcaster, comedian and debut novelist Kate Spencer in a two-book deal Continue reading at The Bookseller
[ The Bookseller | 2021-08-11 02:47:56 UTC ]
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Pan Macmillan has picked up a Regency-set romantic comedy by Lisa Berne, billed as “Bridgerton meets 'Groundhog Day'”. Continue reading at The Bookseller
[ The Bookseller | 2021-08-06 17:09:19 UTC ]
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Pan Macmillan has landed a “beautiful” new book from Amanda Owen, star of Channel 5 show “Our Yorkshire Farm”. Continue reading at The Bookseller
[ The Bookseller | 2021-08-01 00:46:19 UTC ]
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In her latest Graphic Content column, Hillary Chute looks at new books from Kristen Radtke and Lizzy Stewart, as well as a first graphic novel from Anne Carson. Continue reading at The New York Times
[ The New York Times | 2021-07-29 09:00:05 UTC ]
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