Programmatic is one element of an ever-changing advertising landscape, but its impact can't be overstated. At its core are data-driven efficiencies and audience activation and it has captured brand interest as a key marketing strategy while both publishers and agencies overhaul their own operations to accommodate it. The post Starcom MediaVest Group’s Mac Delaney to Keynote Folio: Show appeared first on Folio:. Continue reading at 'Folio Magazine'
[ Folio Magazine | 2015-07-29 00:00:00 UTC ]
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Shannon Cullen is leaving Ladybird to join Quarto as group publisher for children's trade. Continue reading at The Bookseller
[ The Bookseller | 2021-12-14 03:27:34 UTC ]
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Digital media companies Vox Media and Group Nine Media are planning a merger, people familiar with the matter tell Adweek. The combined company would instantly become one of the largest digital media publishers in the U.S., helping it compete more effectively against the scale of social... Continue reading at AdWeek
[ AdWeek | 2021-12-13 22:11:18 UTC ]
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Continuing our series looking behind the headlines of 2021, we speak to the philosophy professor who resigned from Sussex University after protests over her views on gender and transgender rightsGaza bookseller Samir Mansour: ‘It was shocking to realise I was a target’When Kathleen Stock opens... Continue reading at The Guardian
[ The Guardian | 2021-12-05 10:00:51 UTC ]
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A newly formed investor group led by David Steinberger has acquired Open Road Integrated Media for a purchase price reported to be between $60 million and $80 million. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-12-02 05:00:00 UTC ]
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Marc Myers’s oral history looks at the explosion of rock concerts over four decades. Continue reading at The Washington Post
[ The Washington Post | 2021-12-01 12:00:00 UTC ]
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It's now that much easier to use Arturia's softsynths on your brand new MacBook. Arturia has released a free V Collection 8.2 update that adds native support to the (currently discounted) suite for Macs with M1 processors. That should improve performance, as you might guess, but it could also... Continue reading at Engadget
[ Engadget | 2021-11-25 15:00:35 UTC ]
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The merged Canadian and Korean platforms are expected to generate 12 graphic novels per year in the Webtoon Unscrolled imprint. The post Wattpad-Webtoon’s Book Group Opens Graphic Novel Imprint appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2021-11-19 03:13:04 UTC ]
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Alison Goff has been announced as the new group chief executive officer at Quarto. Continue reading at The Bookseller
[ The Bookseller | 2021-11-17 08:37:56 UTC ]
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Open Road Integrated Media’s Ignition program has substantially increased since the start of the pandemic, and profits for its partner publishers are on the rise. (Sponsored) Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-11-17 05:00:00 UTC ]
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Pan Macmillan is launching a positive action proofreading traineeship for applicants from backgrounds that are traditionally underrepresented in publishing. Continue reading at The Bookseller
[ The Bookseller | 2021-11-15 19:23:23 UTC ]
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Disney held its first-ever Disney+ Day on Friday, and wouldn’t you know it, new content from Marvel Studios dominated the slate, with the company announcing or providing updates on 12 different live-action and animated shows. You can see an early look at footage from some of the upcoming shows... Continue reading at Engadget
[ Engadget | 2021-11-12 18:47:14 UTC ]
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Sponsors Mailchimp, The Botanist Islay Dry Gin and Density help send the beloved “live magazine” back on the road. Continue reading at Advertising Age
[ Advertising Age | 2021-11-10 10:15:00 UTC ]
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Atlantic marketing director Jamie Forrest will join Pan Macmillan next month as head of marketing for the Pan division, incorporating the Pan, Macmillan, Tor and Mantle imprints. Continue reading at The Bookseller
[ The Bookseller | 2021-11-10 03:48:17 UTC ]
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New polling from the Publishers Association (PA) has revealed 61% of respondents feel proud when a UK book has global success, as the organisation continues to urge against copyright changes. Continue reading at The Bookseller
[ The Bookseller | 2021-11-08 22:10:30 UTC ]
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I’ve recently been enjoying season two of the HBO Max series Love Life. I enjoyed season one because it felt like a combination of an extended rom-com and listening to someone talk about their first dates, two genres I enjoy. Season two is even better, because it stars William Jackson Harper... Continue reading at Literrary Hub
[ Literrary Hub | 2021-11-05 19:27:36 UTC ]
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The Centre for Literacy in Primary Education welcomes steep increase in representation, but warns there are ‘no quick fixes’The proportion of children’s books featuring a minority ethnic character has almost quadrupled in the last four years, according to a new survey – but researchers say “we... Continue reading at The Guardian
[ The Guardian | 2021-11-04 14:36:37 UTC ]
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Oxford University Press (OUP) has published a global report on the digital divide in education, following the shift to online learning during the pandemic, which reveals disadvantaged students have been "significantly affected". Continue reading at The Bookseller
[ The Bookseller | 2021-10-25 04:47:23 UTC ]
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Supply chain specialist Woodland Group has acquired 50% of logistics company Worldwide Book Services, Continue reading at The Bookseller
[ The Bookseller | 2021-10-14 10:19:35 UTC ]
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This post keeps spoilers to the bare minimum since the show will not air until October 28th.While Star Trek certainly has its share of young fans, it’s never been specifically for the kids. Sure, there was the animated show back in the ‘70s, but that was basically a continuation of the original... Continue reading at Engadget
[ Engadget | 2021-10-11 18:30:49 UTC ]
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Elle McNicoll's A Kind of Spark (Knights Of) will be brought to UK screens in a live action series, following a partnership with BBC Children's and 9 Story Media. Continue reading at The Bookseller
[ The Bookseller | 2021-10-10 20:11:31 UTC ]
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