Programmatic is one element of an ever-changing advertising landscape, but its impact can't be overstated. At its core are data-driven efficiencies and audience activation and it has captured brand interest as a key marketing strategy while both publishers and agencies overhaul their own operations to accommodate it. The post Starcom MediaVest Group’s Mac Delaney to Keynote Folio: Show appeared first on Folio:. Continue reading at 'Folio Magazine'
[ Folio Magazine | 2015-07-29 00:00:00 UTC ]
News tagged with:
#show appeared
In a series of intimate discussions, authors, comics creators, and artists will give readers an inside look at their latest titles and forthcoming books. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-05-12 04:00:00 UTC ]
More news stories like this | All news stories tagged with:
#forthcoming books
#latest titles
#give readers
This year’s U.S. Book Show was made possible, in part, with the support of the following partners Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-05-12 04:00:00 UTC ]
More news stories like this | All news stories tagged with:
#book show
Mark Fleeman of Fujii Associates introduces himself on the company’s website with a few words that succinctly encapsulate his 35-year career as a commission rep: “I’ve been with Fujii since 1988, many stories, and many miles.” Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-05-12 04:00:00 UTC ]
More news stories like this | All news stories tagged with:
#35-year career
At Edmonds Bookshop in the historic town center of Edmonds, Wash., Michelle Bear refers to herself not as the owner but as “the most recent and honored caretaker.” Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-05-12 04:00:00 UTC ]
More news stories like this | All news stories tagged with:
#bookshop
Named after the combination of a question mark and an exclamation point, Interabang Books meets challenging questions with bold answers. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-05-12 04:00:00 UTC ]
More news stories like this | All news stories tagged with:
#question mark
#interabang books
Lauren Groff will discuss her forthcoming novel, 'The Vaster Wilds,' with novelist Meg Wolitzer on May 24. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-05-12 04:00:00 UTC ]
More news stories like this | All news stories tagged with:
#vaster wilds
#lauren groff
First-time authors Alice Carrière, Tereh Shelton Harris, and Kelsey James will discuss their forthcoming books. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-05-12 04:00:00 UTC ]
More news stories like this | All news stories tagged with:
#forthcoming books
#debut authors
PW adult and children’s reviews editors will moderate a day of panels in which the editors of big fall titles showcase their books. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-05-12 04:00:00 UTC ]
More news stories like this | All news stories tagged with:
#reviews editors
#pw editors
#picks panels
Roz Chast will discuss her forthcoming collection 'I Must Be Dreaming,' a compendium of illustrated dreams, with fellow 'New Yorker' cartoonist Emily Flake on May 23. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-05-12 04:00:00 UTC ]
More news stories like this | All news stories tagged with:
#forthcoming collection
#roz chast
Publishers Group West sales rep Ty Wilson says he’s been in the book industry since the “Rolodex cards and clipboards era.” Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-05-12 04:00:00 UTC ]
More news stories like this | All news stories tagged with:
#book industry
Iraqi writer Shahad Al Rawi, who was shortlisted for this year’s Sheikh Zayed Book Award in the young author category, will speak with the New Yorker’s Yasmine AlSayyad. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-05-12 04:00:00 UTC ]
More news stories like this | All news stories tagged with:
#zayed book
#arabic literature
Hachette Book Group sales rep Julie Isgrigg took what she calls a “nontraditionalist path” through the book industry. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-05-12 04:00:00 UTC ]
More news stories like this | All news stories tagged with:
#book industry
Sara Hoerdeman, the American Academy of Pediatrics marketing manager for consumer products, didn’t just nominate Harvey’s Tales in Geneva, Ill., to be PW’s 2023 Bookstore of the Year: she wrote a 500-word love letter extolling the virtues of the five-year-old indie, located in an upscale suburb... Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-05-12 04:00:00 UTC ]
More news stories like this | All news stories tagged with:
#bookstore
#consumer products
#american academy
Now in its third year, the U.S. Book Show is back as a hybrid event—in-person and livestreaming to a virtual audience at NYU’s Kimmel Center in New York City. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-05-12 04:00:00 UTC ]
More news stories like this | All news stories tagged with:
#book show
Welcome to Ad Age’s NewFronts 2023 newsletter. We’ve been sharing a daily roundup of events, interviews and sessions from Interactive Advertising Bureau's dog-and-pony show throughout the week. You can find all of Ad Age's NewFronts coverage here. Twitter went from NoFronts to NewFronts—kind... Continue reading at Advertising Age
[ Advertising Age | 2023-05-04 14:42:00 UTC ]
More news stories like this | All news stories tagged with:
#premium publisher
#reach audiences
#senior vp
#digital platforms
#upfront negotiations
Jack Jensen, who built Chronicle Books into one of the country's largest and most distinctive independent publishers, will transition from president of Chronicle parent company the McEvoy Group to chair of the McEvoy Group advisory board later this month. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-05-04 04:00:00 UTC ]
More news stories like this |
Despite some slowdown, manga is still leading graphic novel sales in North America. But that success hasn’t necessarily trickled down to the professionals who help bring manga to market: translators, letterers, and editors, including many freelancers. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-04-26 04:00:00 UTC ]
More news stories like this | All news stories tagged with:
#manga
#graphic novel
“The heavy-handed tactics of state legislators are mandating book bans, plain and simple,” said Suzanne Nossel, CEO of PEN America, in a release announcing the new report. “The numbers don’t lie, and they reveal a relentless crusade to constrict children’s freedom to read.” Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-04-20 04:00:00 UTC ]
More news stories like this | All news stories tagged with:
#pen america
#state legislators
#book bans
Maggie Smith's book "You Could Make This Place Beautiful" explores the meanings behind womanhood, gender roles, family and jobs. Continue reading at HuffPost
[ HuffPost | 2023-04-19 09:45:33 UTC ]
More news stories like this | All news stories tagged with:
#memoir
#gender roles
#maggie smith
#memoir shows
On Day One in London, HarperCollins CEO Brian Murray said the publisher may still try to buy Simon & Schuster, Ukrainian first lady Olena Zolenska addressed the fair over video, and the floor was aflutter over the arrest of the foreign rights manager at French publisher Éditions La Fabrique... Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-04-18 04:00:00 UTC ]
More news stories like this | All news stories tagged with:
#book fair
#harpercollins
#french publisher
#brian murray