Springer Nature Introduces New Brand to Frankfurt

The result of a merger, Springer Nature is a global powerhouse in STM and academic publishing. The new brand was on display at the 2015 Frankfurt Book Fair. The post Springer Nature Introduces New Brand to Frankfurt appeared first on Publishing Perspectives. Continue reading at 'Publishing Perspectives'

[ Publishing Perspectives | 2015-10-16 00:00:00 UTC ]
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Axel Springer Sees Earnings Hit by Investment, Restructuring

FRANKFURT, March 6 (Reuters) - German publisher Axel Springer on Wednesday forecast a drop in profitability in 2013, expecting investments in its digital business and restructuring efforts in its declining printing business to weigh on results. The ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2013-03-08 00:00:00 UTC ]
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Integrating Social Marketing Into Brand Campaigns

Social marketing isn’t close to peaking yet, but it’s already a part of almost every conversation between brands and marketers. Close to 90 percent of advertisers are using some form of it, according to a recent Nielsen study. Continue reading at Folio Magazine

[ Folio Magazine | 2013-03-01 00:00:00 UTC ]
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European Publisher Axel Springer Acquires Second Screen App TunedIn

TunedIn Media, the German company behind the second screen &ldquo;social TV&rsquo; app TunedIn, has been acquired by European publishing giant Axel Springer. The amount isn&rsquo;t being disclosed, so it&rsquo;s unlikely to be a home ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2013-02-26 00:00:00 UTC ]
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Penguin Children's reveals brand plans for 2013

Children's laureate Julia Donaldson's follow-up to Edward Lear's classic, The Owl and... Continue reading at The Bookseller

[ The Bookseller | 2013-02-08 00:00:00 UTC ]
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Nature writers head for East Neuk

Scotland's East Neuk Festival of chamber music (3rd to 7th July) will feature an expanded... Continue reading at The Bookseller

[ The Bookseller | 2013-01-28 00:00:00 UTC ]
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Amazon quietly introduces Kindle rentals for US readers, bases prices on duration

Think you can finish a 168-page novel in a month? It might pay to opt for Amazon's new Kindle rental feature, now available on an incredibly limited number of titles. A few options published by Princeton University Press appear to represent the site's introductory offering. The 5 Elements of... Continue reading at Engadget

[ Engadget | 2013-01-19 00:00:00 UTC ]
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Frankfurt Book Fair names Costa as Brazil partner

The Frankfurt Book Fair has named Richard Costa as an associate partner for Brazil and South... Continue reading at The Bookseller

[ The Bookseller | 2013-01-17 00:00:00 UTC ]
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Big children's brands push up 2012 sales

The value of the children’s physical books market last year was marginally up on 2011,... Continue reading at The Bookseller

[ The Bookseller | 2013-01-17 00:00:00 UTC ]
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How Frankfurt is Helping to Create a Magreb Publishing Community

Nacéra Khiat of Algeria's Editions Sedia discusses how training in Casablanca by the Frankfurt Book Fair has brought together disparate publishers from across the Magreb. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2012-12-04 00:00:00 UTC ]
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How Any Brand Can Become a Publisher

If an advertiser wants to jump on this whole "brands as publishers" trend, they would seem to have two choices. They can hire editors and writers and start producing lots of their own content, like GE. Or they can have junior staffers or interns spend half the day trolling the Web to find... Continue reading at AdWeek

[ AdWeek | 2012-11-21 00:00:00 UTC ]
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Sainsbury's grows own brand book sales by 33%

Sainsbury’s has grown pre-tax profit by 2.5% in its half-year results as the retailer said... Continue reading at The Bookseller

[ The Bookseller | 2012-11-14 00:00:00 UTC ]
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Tablet editions 'reinvigorating' print magazine brands, PPA claims

Tablet editions of magazines are complementing rather than cannibalising print editions, according to research conducted by magazine trade body PPA. Continue reading at Media Week

[ Media Week | 2012-11-13 00:00:00 UTC ]
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Springer CEO Says "Free Beer" Era for Internet Ending

(Reuters) - Germany's largest newspaper publisher will introduce a paywall for its flagship national daily Die Welt by the end of this year and is confident competitors will follow suit, Axel Springer Chief Executive Mathias Doepfner said. In an ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2012-10-18 00:00:00 UTC ]
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Books as Brands

Licensing is a growing focus for many publishers as they look to generate awareness and spur book sales for in-house developed and acquired properties, and bring in incremental revenue. Continue reading at Publishers Weekly

[ Publishers Weekly | 2012-10-15 00:00:00 UTC ]
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Frankfurt feels the Fifty Shades effect

The E L James effect has gone beyond erotica as publishers look to self-published properties... Continue reading at The Bookseller

[ The Bookseller | 2012-10-12 00:00:00 UTC ]
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Frankfurt 2012: Making the Digital Leap

At the beginning of a standing-room-only Frankfurt Book Fair discussion, Richard Mollet, CEO of the U.K. Publishers Association, said he imagined there was a day 100 or more years ago at a book fair when, after yet another panel on how electricity was going to revolutionize the business, an... Continue reading at Publishers Weekly

[ Publishers Weekly | 2012-10-12 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #book fair #publishers association #richard mollet