Social Traffic Worth Less to Publishers Than Search

There’s no question that social media is becoming an increasingly important source of traffic for Web publishers, from articles and videos being shared among friends on Facebook to users following individual reporters on Twitter. But it turns out that social media referrals may be worth less to publishers than direct traffic or traffic from search. Continue reading at 'AdWeek'

[ AdWeek | 2011-04-15 00:00:00 UTC ]
News tagged with: #web publishers #direct traffic

Other Publishing stories related to: 'Social Traffic Worth Less to Publishers Than Search'


Pinterest Drives More Traffic to Publishers Than Twitter, LinkedIn, Reddit Combined

When it comes to referral traffic from social networks, there's Facebook and Pinterest — and then there's everyone else. Facebook accounted for more than 10% of overall traffic to publishers in September, by ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2013-10-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #social networks #referral traffic


Digital Publishing Demonstrates Its Worth During Hurricane Sandy

The practice of digital journalism was both tested and proved yesterday as Hurricane/Super Storm Sandy bore down on the East Coast during an unforgettable night for millions of Americans. While digital media outlets have been dutifully covering the storm for days, several prominent New... Continue reading at AdWeek

[ AdWeek | 2012-10-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #wide audience #breaking news #relentless pursuit


Time To Unpackage: Publishing In The Age Of Social Media

Social media is young and its impact on news publishing is still unfolding. It’s unlikely that sharing and commenting will be the only major trends to emerge from the social revolution. News publishers, already beset by extraordinary change ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2012-07-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #news publishers #major trends #news publishing


For Publishers, Who Are the Gatekeepers of Social Media?

Ten years ago, as the prospect of monetizing Web sites started becoming a reality for publishers, different departments butted heads over prime real estate: editorial wanted it for content; sales wanted it for advertising; marketing wanted it for promotion. Today, as the emphasis shifts away... Continue reading at Folio Magazine

[ Folio Magazine | 2011-01-20 00:00:00 UTC ]
More news stories like this |


Peterson's Publishing Buys B.E.S. Publishing

Peterson’s Publishing has acquired the more than 800 titles of Barron's Educational Series Publishing. Ingram-owned Two Rivers Distribution is now handing sales and distribution for the company. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-12-19 05:00:00 UTC ]
More news stories like this | News stories tagged with: #handing sales #rivers distribution #publishing buys


Katy Loftus promoted to publisher as Viking expands fiction publishing

Viking is expanding its fiction publishing programme and has bolstered its team by promoting Katy Loftus to publisher, while Vikki Moynes is also joining from HQ. Loftus, previously editorial director of Viking, is now publisher for the imprint with responsibility for a team dedicated to... Continue reading at The Bookseller

[ The Bookseller | 2019-12-10 04:36:30 UTC ]
More news stories like this | News stories tagged with: #fiction publishing #linwood barclay #adele parks #assistant editor #crossover fiction #publishing commercial #hq stories #team dedicated #vikki moynes


OUP becomes latest publisher to announce US Read and Publish deal

Oxford University Press has announced its first Read and Publish deal with a US institution, with Iowa State University Library. Continue reading at The Bookseller

[ The Bookseller | 2019-12-03 04:45:41 UTC ]
More news stories like this | News stories tagged with: #oxford university press #publish deal #latest publisher


One of the largest book publishers in the world announces new publisher.

Andy Ward has been named a new vice president and publisher at Random House. Formerly editor in chief, Ward moves into the spot long held by the beloved Susan Kamil, who died in September. Ward has edited the likes of David Mitchell, George Saunders, and Imbolo Mbue, and will see his role as... Continue reading at Literrary Hub

[ Literrary Hub | 2019-11-19 15:22:43 UTC ]
More news stories like this | News stories tagged with: #largest book #imbolo mbue #george saunders #david mitchell #random house #vice president #world announces #ward moves #andy ward


Publishers prepare for Work in Publishing Week

Publishers including And Other Stories, Cambridge University Press and HarperCollins are preparing to take part in Work in Publishing Week, a campaign to inspire young people aged 14–24 to pursue a career in publishing. Continue reading at The Bookseller

[ The Bookseller | 2019-11-13 04:20:22 UTC ]
More news stories like this | News stories tagged with: #publishers including #cambridge university press #harpercollins #publishers prepare #publishing week #partin work


Morrison joins Echo Publishing as associate publisher

Bonnier Books' Sydney-based publisher Echo Publishing has appointed Tegan Morrison as associate publisher. Continue reading at The Bookseller

[ The Bookseller | 2019-11-11 20:32:57 UTC ]
More news stories like this | News stories tagged with: #bonnier #bonnier books #associate publisher


Damon Reiss Named V-P, Publisher of W Publishing

Thomas Nelson has appointed Damon Reiss to v-p, publisher of its W Publishing imprint, effective immediately. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-11-08 05:00:00 UTC ]
More news stories like this | News stories tagged with: #effective immediately #thomas nelson #publishing imprint


Emirates Publishers Association Opens Educational Publishing Seminar

Grounded in discussions on supporting UAE-based education publishers, this two-day program includes road-mapping sessions to plan the next five years. The post Emirates Publishers Association Opens Educational Publishing Seminar appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2019-10-28 05:15:12 UTC ]
More news stories like this | News stories tagged with: #publishers association


Digiday Publishing Summit Event Briefing: Why publishers need to think like gyms to retain subscribers

At this week's Digiday Publishing Summit Europe in Budapest, Hungary, executives discussed how they are looking to diversify their sources of income and the inevitable pain points that come with that exercise. The post Digiday Publishing Summit Event Briefing: Why publishers need to think like... Continue reading at Digiday

[ Digiday | 2019-10-25 04:00:05 UTC ]
More news stories like this | News stories tagged with: #publishing summit #executives discussed #retain subscribers


Lego Publishing and Ameet to launch new publishing imprint Lego Books

Lego Publishing will launch a new imprint, Lego Books, in partnership with children's book publisher Ameet.  Continue reading at The Bookseller

[ The Bookseller | 2019-10-04 12:07:17 UTC ]
More news stories like this | News stories tagged with: #publishing imprint #children's book #lego books #lego publishing


The Very First Books Published by Some of Your Favorite Publishing Houses

One of the most interesting things about book publishing, as an industry, is the way imprints and publishing houses develop over time—shifting focus to keep up with public interest, taking on personalities along with personnel, changing hands ad nauseam and merging like no one’s watching.... Continue reading at Literrary Hub

[ Literrary Hub | 2019-08-15 09:36:09 UTC ]
More news stories like this | News stories tagged with: #books published #publishing houses #time—shifting focus #public interest #book publishing #interesting things


African publishers should publish more books in African languages, says Ngugi wa Thing’o

African publishers should publish more books in indigenous languages to stop their disappearance and to increase the awareness of African writers in their own countries, the celebrated Kenyan writer and activist Ngugi wa Thing’o told delegates at the second International Publishers Association... Continue reading at The Bookseller

[ The Bookseller | 2019-06-13 23:53:47 UTC ]
More news stories like this | News stories tagged with: #international publisher #african publishing #told delegates #african writers #indigenous languages #african languages #african publishers


New Publishing Director for Amberjack Publishing

Following the June 7 departure of publisher Dayna Anderson and managing editor Cassandra Farrin, the Eagle, Idaho-based company named Justin Mitson publishing director. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-06-13 04:00:00 UTC ]
More news stories like this |


First PublisHer’s Dinner: Working to Support Women in Publishing

Working to build a global, supportive community of women in publishing, the first PublisHer's dinner brought together some 30 women making a difference in the book business. The post First PublisHer’s Dinner: Working to Support Women in Publishing appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2019-03-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book business #publishing appeared


‘Scale itself isn’t that transformative’: Insights on sustainable publishing models from the Digiday Publishing Summit Europe

Publishers gathered in Milan, Italy, on March 5 – 7 to discuss revenue diversification and monetizing audiences overseas. The post ‘Scale itself isn’t that transformative’: Insights on sustainable publishing models from the Digiday Publishing Summit Europe appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2019-03-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishers gathered #post scale


‘Retention is a key strategic element for all publishers’: European publishers focus on churn

A report from Axel Springer shows churn prevention is a higher priority this year while satisfaction with platform support has declined. The post ‘Retention is a key strategic element for all publishers’: European publishers focus on churn appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2019-02-21 00:00:00 UTC ]
More news stories like this |