Theres no question that social media is becoming an increasingly important source of traffic for Web publishers, from articles and videos being shared among friends on Facebook to users following individual reporters on Twitter. But it turns out that social media referrals may be worth less to publishers than direct traffic or traffic from search. Continue reading at 'AdWeek'
[ AdWeek | 2011-04-15 00:00:00 UTC ]
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1960s programs to ease poverty and discrimination were doomed from the start, Amity Shlaes argues. Continue reading at The Washington Post
[ The Washington Post | 2019-12-05 20:42:48 UTC ]
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During the Digital Media Asia 2019 conference held in Hong Kong in October, tech giant Google reiterated its support for Continue reading at Editor & Publisher
[ Editor & Publisher | 2019-11-04 18:00:50 UTC ]
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PW’s online immersion course is gathering pioneering industry leaders including editors, authors, and social media strategists for a multi-week guest speaker program from Oct. 30 to Nov. 20. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-10-09 04:00:00 UTC ]
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An author and publisher explains why writers shouldn’t let industry validation determine the value of their work. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-08-23 04:00:00 UTC ]
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Conversation rooted in leftist literature served as the foundation for the 2019 Socialism Conference, held from July 4 through July 7 in Chicago. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-07-12 04:00:00 UTC ]
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A project started by two former University of Nebraska football teammates to help a fellow Cornhusker who made it to the National Football League has evolved into a robust athlete social-marketing platform that has raised $9.5 million since being established in 2012. Opendorse recently closed a... Continue reading at AdWeek
[ AdWeek | 2019-06-27 14:00:59 UTC ]
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By this point, the phrase “fake news” has become as ubiquitous in newsrooms as “election night pizza.” It’s a term Continue reading at Editor & Publisher
[ Editor & Publisher | 2019-06-19 07:00:42 UTC ]
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Unlike the crop of publishers that rode social distribution to easy scale several years ago, search-focused publishers rely on a much more stable and sustainable source of traffic. The post The Rundown: Search-focused publishers make for attractive acquisition targets appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2019-05-16 00:00:00 UTC ]
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New books offer answers to the big questions for those leery of traditional religions. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-03-22 00:00:00 UTC ]
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Facebook lifted a ban on cannabis companies surfacing in search results, but weed publishers still struggle to gain awareness on the network. The post ‘There’s nothing easy about social’: Weed publishers try to work around digital hurdles appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-10-24 00:00:00 UTC ]
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For publishers, the past two years were a lesson in chasing traffic and finding the true value of an audience. Some have shut down and others have undergone layoffs. The ever-growing threat of a simple algorithm change continues to loom over publishers, but Parse.ly's latest traffic report has a... Continue reading at AdWeek
[ AdWeek | 2018-06-09 00:00:00 UTC ]
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Chartbeat is publishing new data today that shows that more mobile readers are coming to publishers’ sites and apps directly than from social. The post In the post-Facebook era, publishers see increase in direct traffic appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-05-29 00:00:00 UTC ]
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Esquire, This Old House and Roast illustrate how they stay on brand and relevant in spite of constant change. The post How Publishers Are Keeping Their Social Strategies As Fresh As Their Feeds appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2018-05-23 00:00:00 UTC ]
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Ebury Publishing imprint Vermilion has acquired a new coaching book for parents called Why Will No One Play With Me in a mid-five figure deal. Continue reading at The Bookseller
[ The Bookseller | 2018-05-12 00:00:00 UTC ]
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The startup behind Opposing Views and social recipe site Cooking Panda confirmed it is shutting down in the wake of Facebook's recent algorithm changes. The post Onetime social publishing star Cooking Panda is shutting down appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-03-29 00:00:00 UTC ]
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Once a Facebook darling, LittleThings now looks like a case study for platform overreliance. The post Live by the algorithm, die by the algorithm: How LittleThings went from social publishing darling to shutting down appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-03-01 00:00:00 UTC ]
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Despite advertising woes, social media platforms remain a major resource for audience growth. The post Publishers Weigh In on the Paradox of Paid Social appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2018-02-21 00:00:00 UTC ]
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While most publishers are more preoccupied with plummeting traffic from Facebook, some quietly worry about Google’s propensity to show more and more information in its search results. The post Publishers warm to Google, but still worry about getting crowded out in search results appeared first... Continue reading at Digiday
[ Digiday | 2018-02-21 00:00:00 UTC ]
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Traffic to news publishers has dipped again since Facebook said it would prioritize users' posts in the news feed, according to multiple data sources. The post As promised, Facebook traffic to news publishers declines again, post news-feed change appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-02-19 00:00:00 UTC ]
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