Social Presence Goes Beyond the Screen

It's not enough for brands to run online and offline campaigns. With offline conversions and conversations playing a much larger role in marketing than one might expect, brands also need to develop integrated multi-channel campaigns that take online engagement offline and vice versa. A new ebook from Engagement Labs explores how certain brands are excelling... Continue reading at 'AdWeek'

[ AdWeek | 2017-03-02 00:00:00 UTC ]
News tagged with: #vice versa

Other Publishing stories related to: 'Social Presence Goes Beyond the Screen'


Penguin is PRH's 'biggest social media brand'

Consumer-facing book and author related content from Penguin Random House UK will move to Penguin’s social media channels from the end of today because it is the company’s “biggest brand on social media”. Corporate news for audiences such as the press, authors and agents will be shared on new... Continue reading at The Bookseller

[ The Bookseller | 2015-02-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #corporate news #twitter channels


PRH shifts consumer social media to Penguin brand

Penguin Random House is to use the Penguin brand for its consumer activity across social media, The Bookseller has learned. From the end of tomorrow (4th February), the various Penguin social media channels will carry news about "books and authors”, with corporate news to be shared on Penguin... Continue reading at The Bookseller

[ The Bookseller | 2015-02-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #penguin brand #corporate news #twitter channels #random house


Why Vox Media makes content just for social media

Facebook isn't sharing native-video revenue with publishers yet. But when it does, Vox Media plans to be ready, with content that’s designed to live only on social platforms. The post Why Vox Media makes content just for social media appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2015-01-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #facebook isn #social platforms


Frontiers launches Loop social network

Switzerland-based open access publisher Frontiers has launched a social network for academics which - uniquely, it says  - integrates into third-party websites.  The network, named Loop, is said to have been inspired by the principles of open science on which Frontiers was established, by a... Continue reading at The Bookseller

[ The Bookseller | 2015-01-16 00:00:00 UTC ]
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Second Story Press Celebrates 25 Years of Feminist and Social Justice Publishing

When Toronto-based Second Story Press celebrated its 25th anniversary this month, the room at a community center in downtown Toronto was filled with authors and illustrators who have helped the press pursue its goal of publishing important feminist and social justice books for young readers. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-12-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #25th anniversary #community center #downtown toronto #young readers


The ebook industry needs to make reading more social

The music, film and TV industries have all undergone radical transformations over the last fifteen years. In contrast, the publishing industry is only now feeling the full force of technological change. Ebooks and ereaders are changing consumers' reading habits and throwing up serious questions... Continue reading at Betanews

[ Betanews | 2014-11-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #reading habits #major players #embracing change #business models #subscription services #emerging markets


Gillian Flynn, Diana Gabaldon's books dominate sales lists following screen adaptations

Sales bumps after books are adapted as movies or TV shows are nothing new, but 'Gone Girl' author Flynn and 'Outlander' writer Gabaldon are seeing their older books reappear and hold steady on bestseller lists as well. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2014-10-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #gillian flynn #diana gabaldon #screen adaptations #tv shows #hold steady #bestseller lists


The publishers that put their content directly on social platforms

As homepage traffic dwindles, some publishers are now creating content that’s designed specifically to live and be read or viewed on social platforms like Facebook and Twitter. But there are risks. The post The publishers that put their content directly on social platforms appeared first on... Continue reading at Digiday

[ Digiday | 2014-10-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #content directly #social platforms #creating content #designed specifically


Magazine Social Engagement in Three Charts

Socail engagements were healthy for magazine brands in September across Facebook, Twitter, Google+ and Instagram, especially when it came to epicurean, shelter/home and pop culture & celebrity interests. This, according to data compiled in sister publication min, using True Social Metrics,... Continue reading at Folio Magazine

[ Folio Magazine | 2014-10-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #magazine brands #data compiled


'Marley and Me' could be coming to the small screen

'Marley,' a memoir by John Grogan about owning an ill-behaved but lovable dog, was adapted into a movie starring Owen Wilson and Jennifer Aniston. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2014-10-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #small screen #jennifer aniston


Taking Stock of the Big Screen Samsung Galaxy Tab 4 Nook

Samsung and Barnes & Noble unveiled a new 10.1-inch Samsung Galaxy Tab 4 NOOK yesterday. Early word from the tech press on the $300 tablet was mixed. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-10-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #taking stock


Is Social Media Marketing Heaven or Hell?

HarperCollins UK’s Sam Missingham argues there’s no better way to promote books than social media, but you really have to work at it. The post Is Social Media Marketing Heaven or Hell? appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-10-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #harpercollins uk #promote books


Nathaniel Philbrick's 'In the Heart of the Sea' is adapted for the screen by Ron Howard

The National Book Award-winning story of how a real-life incident inspired Herman Melville to write 'Moby-Dick' is being adapted as a movie by director Ron Howard. The film stars Chris Hemsworth, Ben Whishaw, and Brendan Gleeson. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2014-10-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ron howard


Multi-Screen Advertising Flourishing in Sports

At Thursday's Future of Digital Sports Media panels during Advertising Week, the topic of abundance kept coming up: the ever-expanding array of content platforms and networks, a national appetite for live sports programming that shows no signs of satiation, and the rapidly diversifying... Continue reading at Advertising Age

[ Advertising Age | 2014-10-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #corporate partners #full bloom #ads appearing #registered users


Why Peter Thiel Thinks Social Entrepreneurship Is Broken

And how to fix it.This is an interview with Peter Thiel, an outspoken entrepreneur who and cofounder of PayPal and Palantir, an early investor in Facebook, venture capitalist, and hedge fund manager. His book Zero To One was released this week.Read Full Story Continue reading at Fast Company

[ Fast Company | 2014-09-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #peter thiel #early investor #venture capitalist


Publishers plead with twitchy social visitors to stay

As publishers continue to see more and more of their traffic coming from social referrers like Facebook and Twitter, they are increasingly forced to get creative about getting those readers to stick around on their sites -- to say nothing of coming back again. The post Publishers plead with... Continue reading at Digiday

[ Digiday | 2014-09-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishers continue #coming back


Android apps break out of the small screen and jump to Chromebooks

A lot of Google services have transitioned to gain the title of "apps", and the same is true of a large number of extensions for the Chrome browser. These online tools are essentially cross-platforms apps that work identically Now Google is taking another step to break out of the confines of... Continue reading at Betanews

[ Betanews | 2014-09-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #android apps #mobile apps #small screen #large number #chrome browser #online tools #single platform #small number


Intel pastes second screen on prototype laptop

Forget laptop stickers: Intel’s pasted a second screen on a prototype laptop it showed at its annual developer conference.The laptop had a regular screen on one side of the display panel and a gray scale e-ink screen on the other. When it was shut, the e-ink screen could serve as an electronic... Continue reading at PC World

[ PC World | 2014-09-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #read ebooks #text messages #bumper stickers #hard drive


Indian journalists protest at publisher's social media demands

Give us your Facebook and Twitter passwords, says Times of India company Continue reading... Continue reading at The Guardian

[ The Guardian | 2014-08-28 00:00:00 UTC ]
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From Page to Screen: 'The Boxcar Children'

More than 500 adults and children attended a free screening at the Pickwick Theatre in Park Ridge, Ill. on Saturday, August 16 for a full-length animated feature film, 'The Boxcar Children.' Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-08-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #boxcar children