Social Presence Goes Beyond the Screen

It's not enough for brands to run online and offline campaigns. With offline conversions and conversations playing a much larger role in marketing than one might expect, brands also need to develop integrated multi-channel campaigns that take online engagement offline and vice versa. A new ebook from Engagement Labs explores how certain brands are excelling... Continue reading at 'AdWeek'

[ AdWeek | 2017-03-02 00:00:00 UTC ]
News tagged with: #vice versa

Other Publishing stories related to: 'Social Presence Goes Beyond the Screen'


Tumblr Director Coatney Talks Social Strategy and Platform Monetization

Magazine publishers and editors are bombarded with social networking platforms and are constantly cultivating ideas as to how to take advantage of them to reach readers, monetize and refer traffic. Continue reading at Folio Magazine

[ Folio Magazine | 2011-11-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #reach readers #magazine publishers


Subtext Livens Up Ebooks With Author Commentary and Social Reading

A new social reading app called Subtext today launches on the iPad with a selection of books laden with annotations from authors and researchers. Continue reading at AllThingsD

[ AllThingsD | 2011-10-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #social reading


Glam Media Buys Ning for Social Push

Glam Media has just acquired Ning, the build-your-own-social-network startup co-founded by Netscape creator Marc Andreessen. Glam is best known for building Web properties and an ad network targeting women, and it says it now reaches more than 200 million monthly users. Last month, it announced... Continue reading at AdWeek

[ AdWeek | 2011-09-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #$200 million #sources close #general manager #financial terms #economic downturn #business model #paid subscriptions #significant increase


Social Networks, Blogs Account For Πof Time Americans Spend on Web

It appears social media is no longer a trend among internet users, but a convention. In a new report from Nielsen, social media behavior among Americans is tracked, demonstrating how much pull social media actually has among web surfers. Continue reading at Folio Magazine

[ Folio Magazine | 2011-09-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #internet users #social networks


Readmill Aims to Make Digital Reading Social

As ebooks become popular, there are increasing opportunities to share and personalize the digital reading experience. That's where the upcoming Readmill iPad app and social network come in. Continue reading at AllThingsD

[ AllThingsD | 2011-09-01 00:00:00 UTC ]
More news stories like this |


Magazines Betting Big on Social Media

As their readers are spending more time online, publishers are trying to make social networking work for their advertisers. With a program launching Sept. 1, Marie Claire is betting that if readers are fans of the magazine, they will like its advertisers, too. Timed to coincide with the key... Continue reading at AdWeek

[ AdWeek | 2011-08-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #tough sell #cond nast #michael kors


How to Choose and Apply Social Media Tools

Since social media was identified as a relevant tool to the publishing industry, magazine publishers have devoted many resources and an abundance of energy to finding and implementing the best strategies to solidify a presence in the sphere. Continue reading at Folio Magazine

[ Folio Magazine | 2011-07-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #magazine publishers #publishing industry


Utne Reader Launches Social Media Curated Magazine

Utne Reader, a magazine that highlights the best of independent and alternative presses, has launched Alt Wire, a socially curated digital magazine. Continue reading at Folio Magazine

[ Folio Magazine | 2011-07-07 00:00:00 UTC ]
More news stories like this |


Google Analytics Adds Social Engagement Tracking

On the heels of Google's two social media announcements—its +1 buttons and more recent Google+—the company has just announced the ability to track social engagement and activity in its Analytics package. Continue reading at Folio Magazine

[ Folio Magazine | 2011-06-30 00:00:00 UTC ]
More news stories like this |


Social enterprise group buys Garforth indie

Written By: Lisa Campbell Publication Date: Wed, 22/06/2011 - 09:14 A social enterprise group has bought a struggling bookshop in a bid to support community spirit and help prevent loneliness. The Baraka Foundation runs two coffee shops and recently bought Garforth Bookshop in Garforth, near... Continue reading at The Bookseller

[ The Bookseller | 2011-06-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #coffee shops


Surprise! Apple Has Also Built Social Contact Integration With Facebook, Flickr, LinkedIn and Myspace Into iOS 5

Apple's contact information page in the iOS 5 address book has a field not just for Twitter, but also offers space to add friends' handles on Facebook, Flickr, LinkedIn and Myspace. Continue reading at AllThingsD

[ AllThingsD | 2011-06-10 00:00:00 UTC ]
More news stories like this |


Social Traffic Worth Less to Publishers Than Search

There’s no question that social media is becoming an increasingly important source of traffic for Web publishers, from articles and videos being shared among friends on Facebook to users following individual reporters on Twitter. But it turns out that social media referrals may be worth less to... Continue reading at AdWeek

[ AdWeek | 2011-04-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #direct traffic #web publishers


London Book Fair 2011: Social Networking for Bookworms

Until recently, reading a book had resisted technological advances, but like everything else, this has started to evolve and now we are embracing technology. Books are now more easily available in electronic format and sharing your opinion about a title – print or ebook – is more popular. So... Continue reading at Publishers Weekly

[ Publishers Weekly | 2011-04-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #electronic format #social networking #book lovers


IPG: Indies urged to join social networking sites

Written By: Charlotte Williams Publication Date: Thu, 10/03/2011 - 09:04 Social media expert and author Jon Reed has urged independent publishers to join social networking sites, identifying them as a way of "levelling the playing field". read more Continue reading at The Bookseller

[ The Bookseller | 2011-03-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #playing field


Waterstone's parent buys stake in 'social bookselling' website

Written By: Graeme Neill Publication Date: Wed, 02/03/2011 - 08:44 HMV Group has "substantially" backed a social networking site called aNobii, which aims to help readers find buy and share books. The website, www.anobii.com, has existed since 2006 but was bought recently by internet... Continue reading at The Bookseller

[ The Bookseller | 2011-03-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #hong kong #share books


Social networking 'will be the death of us', says Jacobson

Written By: Laura Richards Publication Date: Tue, 01/03/2011 - 14:59 Man Booker winner Howard Jacobson has dismissed social networking sites Facebook and Twitter, claiming both sites "will be the death of us". In an interview on Sky Arts' "The Book Show", The Finkler Question author confessed... Continue reading at The Bookseller

[ The Bookseller | 2011-03-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #political views #middle east #positive role #book show #sky arts #social networking


For Publishers, Who Are the Gatekeepers of Social Media?

Ten years ago, as the prospect of monetizing Web sites started becoming a reality for publishers, different departments butted heads over prime real estate: editorial wanted it for content; sales wanted it for advertising; marketing wanted it for promotion. Today, as the emphasis shifts away... Continue reading at Folio Magazine

[ Folio Magazine | 2011-01-20 00:00:00 UTC ]
More news stories like this |