It's not enough for brands to run online and offline campaigns. With offline conversions and conversations playing a much larger role in marketing than one might expect, brands also need to develop integrated multi-channel campaigns that take online engagement offline and vice versa. A new ebook from Engagement Labs explores how certain brands are excelling... Continue reading at 'AdWeek'
[ AdWeek | 2017-03-02 00:00:00 UTC ]
News tagged with:
#vice versa
Earlier this month, InStyle launched its first sweepstakes in partnership with Pinterest. The spring-themed contest is part of the magazine's push to focus on the platform, as it's the only one whose followers continue to grow, 22 percent year over year. "Our other social platforms are maxed... Continue reading at Digiday
[ Digiday | 2016-03-25 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#pinterest appeared
#social platforms
#slow burn
#evergreen content
Instagram last week unveiled its updated algorithm, which will reorder the images and videos users see in their news feeds based on their interests instead of how the posts were published chronologically. The development followed a similar move by Twitter six weeks ago to reorder users' time... Continue reading at AdWeek
[ AdWeek | 2016-03-24 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#short term
#greater control
#work hard
The trade group representing European movie theater owners has rejected a proposed in-home film-screening service from technology investor Sean Parker. Parker, an entrepreneur who served as Facebook's first president, is pitching a home-video service that would give users access to films when... Continue reading at Los Angeles Times
[ Los Angeles Times | 2016-03-18 00:00:00 UTC ]
More news stories like this |
BuzzFeed's made a name for itself with a cross-platform distribution model that relies heavily on publishing to social platforms. Now, it's looking to leverage that reach for more brand dollars. During a keynote at South by Southwest Interactive, BuzzFeed's marketing chief Frank Cooper unveiled... Continue reading at AdWeek
[ AdWeek | 2016-03-13 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#ad unit
#amy poehler
#small portion
#third-party measurement
Amazon has begun to broadcast video clips in its warehouses showing employees being fired for theft, Bloomberg has reported. Continue reading at The Bookseller
[ The Bookseller | 2016-03-11 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#tv screens
These days, it's rare for any publication to double down on print. But that's just what Bloomberg Pursuits magazine is doing, increasing in frequency to six times a year, starting with its March issue.The magazine, which focuses on "intelligent luxury" and goes out to subscribers of the... Continue reading at Advertising Age
[ Advertising Age | 2016-03-01 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#biannual magazine
#bloomberg tv
#march issue
Blink Publishing has signed an as-yet-untitled book by social media "phenomenon”, internet prankster Ben Phillips. Continue reading at The Bookseller
[ The Bookseller | 2016-02-13 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#blink publishing
#as-yet-untitled book
Sandy Mahal has been appointed as associate curator of the London Book & Screen Week with immediate effect. Continue reading at The Bookseller
[ The Bookseller | 2016-02-11 00:00:00 UTC ]
More news stories like this |
Being a social media manager involves more than tweeting, apparently. Hayley Saltzman works at Bustle in the role and revealed that her job is more strategic and planning tweets, Facebook posts and Instagram pictures. She tells Digiday that she figures out how to bring traffic into the site and... Continue reading at Digiday
[ Digiday | 2016-02-03 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#post day
#facebook posts
When it comes to reading books, things have changed quite a bit since school days, well, depending on your age. Now many people read books on electronic devices and, while tablets are fine, the Amazon Kindle leads the way. Amazon is planning to roll out a big update to its handheld devices.... Continue reading at Betanews
[ Betanews | 2016-02-03 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#big update
#book recommendations
#reading books
#school days
#handheld devices
#home screen
Host of the Project says outrage at ‘neo-masculinist’ Daryush Valizadeh should be channelled into something positive, rather than fuelling his public profileWaleed Aly has called for a social media blackout on Daryush Valizadeh, the leader of “neo-masculinist” group Return of the Kings who... Continue reading at The Guardian
[ The Guardian | 2016-02-02 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#tuesday night
#sell books
Social logins remain an easy way for brands and publishers to get people to register to use their sites and apps in order to collect more information about those people -- who opt-in to share that information -- and do things like customize the articles or products they're shown.Not... Continue reading at Advertising Age
[ Advertising Age | 2016-01-29 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#facebook remains
#fourth quarter
Read it before you see it: here are six religion book-to-film adaptations slated to hit theaters in 2016. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-01-12 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#big screen
#hit theaters
Author John C. Wathey explores the evolutionary underpinnings of spiritual longing from a fresh angle in his book 'The Illusion of God’s Presence.' Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-01-08 00:00:00 UTC ]
More news stories like this |
The original hashtag, created after the World Book Night failed to include BAME authors on its giveaway list, has rebranded as #ReadDiverse2016 to ‘celebrate diversity in all its forms’ for the whole year#DiverseDecember, last month’s celebration of writers of colour, was “hugely popular”... Continue reading at The Guardian
[ The Guardian | 2016-01-07 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#book bloggers
#books selected
#read books
#highlight books
Just four days into 2016, Yahoo is making good on a plans announced at the end of 2015. The struggling tech giant has shut down Yahoo Screen, a 5-year-old digital video platform that housed its original series, its first livestream of an NFL game, and old episodes of Saturday Night Live. The... Continue reading at AdWeek
[ AdWeek | 2016-01-05 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#digital platforms
#early december
#digital video
#newfront presentation
#scott donaton
Two weeks have passed since the government in Bangladesh blocked access to Facebook, WhatsApp, Viber, and other social media sites. In Dhaka, some people have crowded into hotel lobbies to access private networks, while others are gaining access thro ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-12-03 00:00:00 UTC ]
More news stories like this |
Between the Reagan and Obama administrations, Joe Yanarella carved out a ham-and-egger journalism career with print publications like the Hudson Valley News in upstate New York and Wizard magazine. Then, in 2009, as the U.S. economy was trying to get out of reverse, he took over as editor in... Continue reading at AdWeek
[ AdWeek | 2015-11-30 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#big fish
A study of Danish Facebook users published this month found foregoing Facebook for a week increased "life satisfaction" among participants. We went on our own seven-day social media diet to test the theory for ourselves. Continue reading at Stuff
[ Stuff | 2015-11-26 00:00:00 UTC ]
More news stories like this |
Samsung's ATIV Book 9 series has mostly targeted Ultrabook buyers with lighweight, powerful and pricey models like the ATIV Book 9 Plus. However, the company's latest model, the ATIV Book 9 Pro is now suited for demanding users like gamers and grap... Continue reading at Engadget
[ Engadget | 2015-11-05 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#latest model