Snapchat's UK ad revenue set to overtake Twitter's next year

UK arm – which earns about 10% of app’s global ad revenues – is forecast to bring in £181mSnapchat is so popular in Britain that its advertising revenue will overtake Twitter’s UK revenue in 2019, and revenue from consumer magazine and cinema advertising within two years.The seven-year old phone app is hugely popular with younger users, many of whom have flocked from older social media platforms such as Facebook, and advertisers are beginning to spend increasingly large amounts of their digital ad budgets on targeting its users. Related: Snapchat boss Evan Spiegel on the app that made him one of the world's youngest billionaires Continue reading... Continue reading at 'The Guardian'

[ The Guardian | 2018-03-19 00:00:00 UTC ]
News tagged with: #phone app #hugely popular #younger users #advertising revenue #uk arm

Other Publishing stories related to: 'Snapchat's UK ad revenue set to overtake Twitter's next year'

Total UK publishing revenues down 2% in 2018; consumer book market stable

UK publishing industry revenues overall stood at £6.05bn in 2018, down 2% on the £6.15bn revenue of the previous year, according to the PA Publishing Yearbook 2018, just released. Continue reading at The Bookseller

[ The Bookseller | 2019-06-25 05:53:24 UTC ]
More news stories like this | News stories tagged with: #publishing industry #book market

George R R Martin to make first UK visit for five years in August

George R R Martin is making a UK visit and appearing in a Waterstones event to discuss his latest book, Fire and Blood (HarperCollins). Continue reading at The Bookseller

[ The Bookseller | 2019-06-14 12:55:33 UTC ]
More news stories like this | News stories tagged with: #uk visit #waterstones event

Almost half of UK don't know Google is funded by ads

Google and Facebook command more than 60% of online adspend, Ofcom figures show. Continue reading at Media Week

[ Media Week | 2019-05-31 08:06:09 UTC ]
More news stories like this | News stories tagged with: #uk don

Change UK pays for Facebook ad blitz amid dismal EU poll ratings

Party is comfortably biggest spender on online election ads, as other parties hold backChange UK has run a last-minute Facebook advertising campaign to try to shore up its support amid dismal poll ratings for the European elections, but most other parties have mostly avoided large spending on... Continue reading at The Guardian

[ The Guardian | 2019-05-23 05:00:40 UTC ]
More news stories like this | News stories tagged with: #online campaigning

Roku sets its sights on linear TV ad dollars

Roku is releasing a new measurement tool Wednesday intended to show advertisers how many more people they could reach by shifting budgets from TV to over-the-top, or streaming internet TV. “We’re working with partners, helping them understand and quantify how much viewing is moving from linear... Continue reading at Advertising Age

[ Advertising Age | 2019-05-22 13:00:00 UTC ]
More news stories like this | News stories tagged with: #similar results #convince advertisers #capture audiences

Platform ad revenue opportunities are growing for publishers, but scale still matters

Ad revenue from YouTube, Facebook, Snapchat and Twitter is helping publishers build more sustainable video business models -- though scale still matters. The post Platform ad revenue opportunities are growing for publishers, but scale still matters appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2019-05-22 04:01:36 UTC ]
More news stories like this | News stories tagged with: #ad revenue

Hachette UK revenues fall 3.7% in first quarter, Lagardère reveals

Hachette parent company Lagardère has reported a 0.9% increase in total like-for-like publishing revenues for the first quarter, but revealed a 3.7% fall in the UK compared to last year's Fire and Fury-fuelled success. Continue reading at The Bookseller

[ The Bookseller | 2019-05-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #9% increase #total like-for- #publishing revenues

S&S UK Children's celebrates Hendra and Linnet's 10-year publication success

Simon & Schuster UK Children’s is celebrating 10 years of Sue Hendra and Paul Linnet’s professional partnership with an anniversary edition of Barry the Fish with Fingers and a board book. Continue reading at The Bookseller

[ The Bookseller | 2019-04-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #paul linnet #sue hendra #professional partnership

Digiday Research: GDPR has not reduced programmatic ad revenues for European publishers

Seventy-eight percent of 103 European publishers surveyed by Digiday said their programmatic inventory prices remain unchanged since GDPR. The post Digiday Research: GDPR has not reduced programmatic ad revenues for European publishers appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2019-03-13 00:00:00 UTC ]
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LBF UK Book Blog Awards introduces Book Podcast of the Year category

The UK Book Blog Awards at the London Book Fair will introduce a new category for 2019 - Book Podcast of the Year. Continue reading at The Bookseller

[ The Bookseller | 2019-01-10 00:00:00 UTC ]
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Greek publisher Papadopoulos sets up UK children’s imprint

Papadopoulos Publishing, an Athens-based publisher that has been running for more than 70 years, is setting up an imprint in the UK to publish children’s books. Continue reading at The Bookseller

[ The Bookseller | 2019-01-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #uk children #publish children

The UK’s Sunday Times/PFD Award Names Adam Weymouth Young Writer of the Year

'A really outstanding new contemporary British voice': The Sunday Times/PFD Young Writer Award jurors are adamant in their praise for this year's winner. The post The UK’s Sunday Times/PFD Award Names Adam Weymouth Young Writer of the Year appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2018-12-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #year appeared

Nike is Ad Age's Marketer of the Year and Samsung is the world's biggest advertiser: Monday Wake-Up Call

Welcome to Ad Age's Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device. Search for "Ad Age" under "Skills" in the Alexa app.What people are talking about todayTribune Media Co. reportedly has a... Continue reading at Advertising Age

[ Advertising Age | 2018-12-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #alexa app #tribune publishing #potential buyers

Twitter tweaks Facebook with new issue ads policy that exempts publishers

The policy requires advertisers to get certified to run ads that refer to an election or candidate, or advocate for big issues including abortion, civil rights and guns. The post Twitter tweaks Facebook with new issue ads policy that exempts publishers appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-08-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #run ads #civil rights

Publishers Association: How Rights Sales Factor Into the UK’s Book Industry Revenues

‘The share of income from rights has steadily increased from 72 percent in 2013 to 80 percent in 2016,’ says the UK’s Publishers Association, in a report released this summer. By Porter Anderson, Editor-in-Chief | @Porter_Anderson In Five Years: A 90 Percent Rise in Rights Income hen Publishing... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2018-08-14 00:00:00 UTC ]
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Mills & Boon commissions 10 stories set in UK's most romantic places

Mills & Boon has commissioned 10 short stories to celebrate the UK's most romantic spots. Continue reading at The Bookseller

[ The Bookseller | 2018-07-31 00:00:00 UTC ]
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Snapchat opens a private marketplace for brands to buy ads in Discover shows

Snapchat has developed a private marketplace for advertisers that could help publishers on the platform sell commercials directly to brands and raise the value of the ad inventory.On Wednesday, Snapchat said advertisers are now able to book ad space in specific shows and channels created by... Continue reading at Advertising Age

[ Advertising Age | 2018-07-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ad inventory #publishing partners #including hearst #nbc universal #ad tech

As BookExpo Approaches, US Publishers Cite Revenue Up In First Quarter of the Year

Once more, downloaded audiobooks are the format leader, up 32.1 percent in the first quarter of 2018, according to the Association of American Publishers' StatShot report. The post As BookExpo Approaches, US Publishers Cite Revenue Up In First Quarter of the Year appeared first on Publishing... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2018-05-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #year appeared #american publishers #statshot report

Bertelsmann reports highest first quarter revenues in 10 years

Bertelsmann has achieved its highest first-quarter revenues in 10 years and said it is on track to achieve net profit in excess of one billion euros for the year. Continue reading at The Bookseller

[ The Bookseller | 2018-05-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #quarter revenues