Snapchat’s creator charm offensive stops short of ad revenue sharing

Snapchat has opted to treat a select group of creators as publishing partners instead of ad inventory. The post Snapchat’s creator charm offensive stops short of ad revenue sharing appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2018-08-22 00:00:00 UTC ]
News tagged with: #post snapchat #select group #publishing partners #ad inventory

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Publishers’ Revenues From Audience Extension Poised to Double in 2014

Online publishers who use audience extension expect their revenues from this practice to at least double in 2014. And, more than half of digital ad buyers (54 percent) plan to spend more on the technique in the year ahead as a substitute for ad networks to assure that their brand advertising is... Continue reading at Digiday

[ Digiday | 2013-10-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #online publishers #post publishers #year ahead #ad networks #brand advertising #premium content


Publishers Confront Digital at Conference: 'Magazines Are the Original Native Ads'

Joe Ripp, the newly installed CEO at Time Inc., has spent the first eight weeks on the job firing up his troops for the company's spinoff from Time Warner next year. On Wednesday, he seemed intent on rallying the magazine industry as a whole."We're not really competing with each other," Mr. Ripp... Continue reading at Advertising Age

[ Advertising Age | 2013-10-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #magazine industry #joe ripp #magazine business #united front


Charted: Which Magazines Made Ad Age's Magazine A-List Most in the Decade?

Every year Ad Age's Magazine A-List honors glossy titles that are doing great in print and intelligently building their brands in digital media or elsewhere, and you can find the new 2013 edition right here.But which brands are the biggest repeat winners?We charted the biggest winners in the... Continue reading at Advertising Age

[ Advertising Age | 2013-10-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #magazine a-list #biggest winners


UBM Revenue Up Slightly in Q3

UBM posted marginal revenue gains through the third quarter after a slow first half to the year. Continue reading at Folio Magazine

[ Folio Magazine | 2013-10-23 00:00:00 UTC ]
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The Bill Murray Solution to Better Ads

Mike Cole thinks brands should be more like Bill Murray. At the Digiday Publishing Summit on Tuesday, the reddit sales exec urged brands to be flexible and not pass up opportunities to "be awesome." Cole, who believes the legendary comedian can teach brands a thing or two about responding in... Continue reading at Digiday

[ Digiday | 2013-10-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ads appeared #real time #healthy dose


How Publishers Measure Native Ads

Publishers still aren't sure how to measure the effectiveness of native ads. Some say pageviews are the answer. Others say the proof is in engagement. At the Digiday Publishing Summit this week, we asked several publishers how they quantify the success of native ads at their publications. Here’s... Continue reading at Digiday

[ Digiday | 2013-10-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #native ads


The Atlantic: Can We Stop Talking About the Scientology Thing?

The Atlantic wants you to stop talking about the Scientology native ad imbroglio. Like, really, get over it. "It's been 10 months now and it's still being brought up," Scott Havens, president of the Atlantic, said at the Digiday Publishing Summit in Miami this week. The post The Atlantic: Can We... Continue reading at Digiday

[ Digiday | 2013-10-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #stop talking #scott havens


Vice named Ad Age's publishing company of the year

When Vice first appeared on Ad Age's Magazine A-List in 2010, it raised more than few eyebrows among industry stalwarts. For one thing, it was the first free-distribution magazine Ad Age had ever honored. And another thing—OK, the main thing—Vice is a cheerfully irreverent, quasi-rude... Continue reading at Crains New York

[ Crains New York | 2013-10-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #distribution channels #$175 million #$1 billion #heavy metal #million copies


HGTV Magazine Tests Social Sharing Feature in Print

HGTV Magazine is jumping on the e-commerce and social sharing trend. Its November issue, which hits newsstands Oct. 22, will let readers shop and share from the pages using technology from digital watermarking provider Digimarc. Digimarc did a similar deal with Hearst Magazines sibling pub... Continue reading at AdWeek

[ AdWeek | 2013-10-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #emarketer predicts #mobile devices #qr codes #social platform


Ad Age's Magazine A-List: Bon Appetit is Magazine of the Year

When Conde Nast closed Gourmet in 2009, the company staked much of its epicurean business on Bon Appetit, a staid magazine with a big circulation but little traction outside the food category. But soon enough Conde Nast took another risk, assigning the title's reinvigoration to a pair of leaders... Continue reading at Advertising Age

[ Advertising Age | 2013-10-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #magazine a-list #bon appetit #conde nast


Ad Age's Magazine A-List: Vice Media is Publishing Company of the Year

When Vice first appeared on Ad Age's Magazine A-List in 2010, it raised more than few eyebrows among industry stalwarts. For one thing, it was the first free-distribution magazine Ad Age had ever honored. And another thing -- OK, the main thing -- Vice is a cheerfully irreverent, quasi-rude... Continue reading at Advertising Age

[ Advertising Age | 2013-10-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #cheerfully irreverent #hbo -- #news magazine #ad pages #global distribution


Omidyar shares thoughts about his proposed mass media venture

Pierre Omidyar said Wednesday that after looking into buying The Washington Post over the summer, he’s in the early stages of creating a new mass media organization that will cover general news utilizing independent journalists. Omidyar, the eBay founder who founded Honolulu Civil Beat and is... Continue reading at Silicon Valley Business Journal

[ Silicon Valley Business Journal | 2013-10-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #pierre omidyar #early stages #ebay founder #forbes magazine #richest people


W H Smith site to be live 'shortly'

W H Smith has said it expects its website to “be live again shortly” following its... Continue reading at The Bookseller

[ The Bookseller | 2013-10-15 00:00:00 UTC ]
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W H Smith in offensive ebooks row

Kobo has said pornographic ebook material appeared alongside children’s literature on the... Continue reading at The Bookseller

[ The Bookseller | 2013-10-14 00:00:00 UTC ]
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Gaiman: closing libraries 'like stopping vaccinations'

Author Neil Gaiman has said that closing libraries is "like stopping vaccinations", and... Continue reading at The Bookseller

[ The Bookseller | 2013-10-14 00:00:00 UTC ]
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Munro short story to be Waterstones exclusive

Profile is to republish a short story by Alice Munro, winner of the Nobel Prize in Literature, to... Continue reading at The Bookseller

[ The Bookseller | 2013-10-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #short story #alice munro #nobel prize


Nothing small about short story Nobel

The first Canadian winner, Alice Munro has published nothing but short stories in a 50-year career.     Continue reading at The Sydney Morning Herald

[ The Sydney Morning Herald | 2013-10-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #canadian winner #alice munro #short stories #50-year career


Rights Directors Identify New Revenue Streams

At the Frankfurt Book Fair's annual International Rights Directors Meeting, experts identified new opportunities for publishers to increase their revenue from rights. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-10-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #revenue streams


Sarah Hall wins BBC National Short Story Award

Sarah Hall has won the £15,000 BBC National Short Story Award with her story "Mrs Fox... Continue reading at The Bookseller

[ The Bookseller | 2013-10-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #sarah hall