Snapchat opens a private marketplace for brands to buy ads in Discover shows

Snapchat has developed a private marketplace for advertisers that could help publishers on the platform sell commercials directly to brands and raise the value of the ad inventory.On Wednesday, Snapchat said advertisers are now able to book ad space in specific shows and channels created by publishing partners, including Hearst, Vice, BuzzFeed, NBC Universal, ESPN and others, through its self-serve ad platform.This is Snapchat's version of premium programmatic advertising, known in the industry as a private marketplace, and it melds the automated parts of digital ad buying with the control associated with more manual advertising services. Until now, if brands wanted ads to appear alongside specific publishers' content in Snapchat they had to go through the old-fashioned insertion order method. Brands could already buy Snapchat inventory through the platform's ad tech, but that previously didn't let them select specific publishers, or give publishers control over elements such as pricing. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2018-07-25 00:00:00 UTC ]
News tagged with: #ad inventory #publishing partners #including hearst #nbc universal #ad tech

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TOC: Interactivity and branding hot topics at Bologna

The rise of interactivity, the building of brands and a revolutionary switch to systems which let... Continue reading at The Bookseller

[ The Bookseller | 2013-03-25 00:00:00 UTC ]
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US indie Melville House to open British branch

US independent publisher Melville House is to open a London office with the aim of forming a... Continue reading at The Bookseller

[ The Bookseller | 2013-03-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #london office


Hot Key buys Cassidy sequel

Hot Key Books has acquired a sequel to Looking for JJ by Anne Cassidy, which won the Booktrust... Continue reading at The Bookseller

[ The Bookseller | 2013-03-19 00:00:00 UTC ]
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Hudson Booksellers opens online store, expands beyond overpriced sundries

Is it not enough to make a killing selling $5 bottles of Dasani and two-pill packs of Tylenol? Hudson Booksellers, from the folks behind those fine Hudson News airport establishments, has begun peddling ebooks and book books online. The site, which appears to be (at least partially) powered by... Continue reading at Engadget

[ Engadget | 2013-03-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #wide variety #dan brown #online store


Corvus buys Haynes fiction debut

Classicist Natalie Haynes has turned her hand to novels, with Atlantic imprint Corvus set to... Continue reading at The Bookseller

[ The Bookseller | 2013-03-19 00:00:00 UTC ]
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MJ buys Berry memoir

Michael Joseph will publish Mary Berry¹s autobiography this autumn. M.d. Louise Moore... Continue reading at The Bookseller

[ The Bookseller | 2013-03-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #michael joseph #louise moore


Open Access 'may hit history'

Richard Fisher, m.d. of academic publishing for Cambridge University Press, has warned that Open... Continue reading at The Bookseller

[ The Bookseller | 2013-03-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #open access #richard fisher #academic publishing


HC buys Robert Plant biography

HarperCollins has signed world rights for a major new biography of rock star Robert Plant.... Continue reading at The Bookseller

[ The Bookseller | 2013-03-13 00:00:00 UTC ]
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E-books added to ONS 'basket of goods'

The Office for National Statistics (ONS) has added ebooks to the basket of goods and services... Continue reading at The Bookseller

[ The Bookseller | 2013-03-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #e-books added


E-books added to inflation basket

E-books have been added to the basket of goods used to calculate the UK's rate of inflation, but Freeview set-top boxes are out. Continue reading at BBC News

[ BBC News | 2013-03-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #e-books added


UIT Cambridge buys Devon's Green Books

UIT Cambridge has bought Devon-based publisher Green Books for an undisclosed sum. Green Books... Continue reading at The Bookseller

[ The Bookseller | 2013-03-08 00:00:00 UTC ]
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Integrating Social Marketing Into Brand Campaigns

Social marketing isn’t close to peaking yet, but it’s already a part of almost every conversation between brands and marketers. Close to 90 percent of advertisers are using some form of it, according to a recent Nielsen study. Continue reading at Folio Magazine

[ Folio Magazine | 2013-03-01 00:00:00 UTC ]
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How to buy your way onto the bestseller list

First good reviews went on sale. Now a marketing firm is charging thousands to buy copies of books in order to artificially place them on bestseller lists. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2013-02-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #buy copies #bestseller list #bestseller lists


Why Traditional Publishers Won’t Buy Globe

When the New York Times Co. bought the Boston Globe for $1.1 billion in 1993, many of the nation’s newspaper publishing companies happily would have paid the same price for the same opportunity. With the Globe now on track to be sold for ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2013-02-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #boston globe


BBC sidelines Review Show

The BBC's flagship arts and culture programme, "The Review Show", is being cut from... Continue reading at The Bookseller

[ The Bookseller | 2013-02-26 00:00:00 UTC ]
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Barnes & Noble 'founder' pondering bid to buy back retail business, hive off Nook Media

Just 12 hours after (already denied) rumors circulated that Barnes & Noble may ditch its Nook business, the company has had to make an announcement concerning its retail division. Thanks to SEC regulations, the company has had to 'fess up that majority shareholder and "founder*" Leonard... Continue reading at Engadget

[ Engadget | 2013-02-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #majority shareholder #leonard riggio #book chain


Bushell hosts Litopia show

Controversial DJ and journalist Garry Bushell is to broadcast a new series via Radio Litopia, the... Continue reading at The Bookseller

[ The Bookseller | 2013-02-25 00:00:00 UTC ]
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UK BA Reveals 79 UK Bookstores Closed in 2012, 39 Opened

The Booksellers Association in the UK latest membership figures for the year 2012 revealed 79 stores closed, 39 opened and total membership was 3,580. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-02-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #booksellers association


PublishNews Brazil: More Megastores Opening, Workers Get Book Vouchers

The dominant Brazilian bookstore chains continue to open new megastores, the government is issuing 18.8m workers vouchers to spend on books, and Abril Educação is prepping its IPO. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-02-22 00:00:00 UTC ]
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Hearst president David Carey: Apple taught people 'how to buy digital content'

David Carey, president of Hearst Magazines, sat down with AllThingsD's Peter Kafka to kick off Day 2 of D:Dive Into Media here in Dana Point, California, with the interview centering on Carey's take on how digital magazines are working out in a world that seems less and less intrigued by... Continue reading at Engadget

[ Engadget | 2013-02-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital magazines #physical books #magazine websites #digital front