So, digital advertising networks are back in the news, to borrow a common joke template used by late-night comedians.In March, Distractify, one of hundreds of publishers who belong to the Vice Digital Network, was singled out in a Variety story for contributing to a drop in traffic for Vice Media in February. Distractify, as part of the network, has assigned its traffic to Vice Media. Vice, in turn, includes Distractify's inventory when selling ads. And, so, because Distractify had a down February, Vice Media did as well, and the nature of these advertising networks came back under scrutiny.Publishers like Refinery29 and SheKnows Media have long had similar arrangements with smaller publishers. While industry observers have largely focused on how these traffic "rollups" impact the traffic tallies for blue-chip media companies like Vice, less attention has been paid to the benefits for the smaller publishers that sign up for these networks. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2016-04-08 00:00:00 UTC ]
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Bestselling author Rosamund Lupton has hailed self-published authors at an event to mark half a... Continue reading at The Bookseller
[ The Bookseller | 2012-02-15 00:00:00 UTC ]
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Inkling has a new tool for publishing complex ebooks, ideal for educational publishers seeking more than what iBooks Author allows. Continue reading at PC World
[ PC World | 2012-02-15 00:00:00 UTC ]
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Cornerstone has promoted Stephanie Sweeney to Windmill publishing director, effective immediately... Continue reading at The Bookseller
[ The Bookseller | 2012-02-15 00:00:00 UTC ]
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RICHMOND — Newspaper publishers around Virginia are trying to fend off another electronic attack on their industry — this time from lawmakers who say it's time to do away with a requirement that cities and counties advertis ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-02-15 00:00:00 UTC ]
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An international alliance of publishers, including Cambridge University Press, Elsevier and... Continue reading at The Bookseller
[ The Bookseller | 2012-02-15 00:00:00 UTC ]
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Springville, Utah (PRWEB) February 14, 2012 The McClatchy Company, the third-largest newspaper publisher in the United States, has signed an enterprise-wide agreement with Digital Technology International (DTI™) to implement DTI Circulati ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-02-14 00:00:00 UTC ]
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Melville, NY, February 14, 2012 – Newsday has been recognized by the New York News Publishers Association with three Awards for Excellence for its superior journalism. Award winners will be honored at a reception in Albany on Wednesday, Apr ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-02-14 00:00:00 UTC ]
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Future is encouraging media agencies to probe the numbers its magazine publishing rivals are claiming for their tablet editions, as part of an "educational" initiative to grow the tablet advertising market. Continue reading at Media Week
[ Media Week | 2012-02-13 00:00:00 UTC ]
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Hearst Magazines UK has appointed David Parker as publisher of Prima, replacing Steven Seaton, who is joining Immediate Media as managing director of its London specialist division. Continue reading at Media Week
[ Media Week | 2012-02-13 00:00:00 UTC ]
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Penguin drops over-the-air downloads; now only Random House gives libraries unrestricted access to purchase and loan ebooks. Continue reading at PC World
[ PC World | 2012-02-13 00:00:00 UTC ]
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Octopus is to release a free ebook to tie in to Valentine's Day, The Joy of Sex: A Little... Continue reading at The Bookseller
[ The Bookseller | 2012-02-13 00:00:00 UTC ]
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Hodder & Stoughton has acquired the memoirs of Sam Pivnik, one of the few living British... Continue reading at The Bookseller
[ The Bookseller | 2012-02-10 00:00:00 UTC ]
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The tagline “It’s not TV. It’s HBO” is something many will remember from the late 1990s, back when the cable network was in the vanguard for airing critically acclaimed series like The Sopranos and Sex and the City. Today there’s hardly a cable network in the game that isn’t trying to capture... Continue reading at Publishers Weekly
[ Publishers Weekly | 2012-02-10 00:00:00 UTC ]
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Billionaire Gina Rinehart recently invested $146 million in Fairfax Media, the publisher of the Sydney Morning Herald and the Financial Review . Known as the "Iron Lady," Rinehart is the heir of mining magnate Lang Hancock and is believ ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-02-10 00:00:00 UTC ]
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Jonathan Cape will publish the unfinished novel The Hanging Garden by Australian author Patrick... Continue reading at The Bookseller
[ The Bookseller | 2012-02-09 00:00:00 UTC ]
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Nearly a quarter of all books sold on Hive since October have been digital, Gardners has revealed... Continue reading at The Bookseller
[ The Bookseller | 2012-02-09 00:00:00 UTC ]
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HarperCollins' financial performance continues to be unclear, with parent company News Corp... Continue reading at The Bookseller
[ The Bookseller | 2012-02-09 00:00:00 UTC ]
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Self-published crime writer Kerry Wilkinson claimed the top spot in the UK Kindle bestseller... Continue reading at The Bookseller
[ The Bookseller | 2012-02-08 00:00:00 UTC ]
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Falmouth, ME (February 8, 2012) — CelsiusTechnology Group, a leader in open platform, multichannel publishing solutions for the print media industry, today announced its plans for the New England Newspaper & Press Association (NEN ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-02-08 00:00:00 UTC ]
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BOULDER - The Boulder-based publisher of the Daily Camera will lay off 17 advertising design and production employees in an outsourcing move, the newspaper reported Wednesday, Jan. 8. Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-02-08 00:00:00 UTC ]
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