Before it was an agency, Imprint Projects was a bookstore founded by art curators and exhibition programmers Adam Katz, Dina Pugh and David Kramer. The chops they honed in those positions working across culture and retail formed the roots of what’s now a full-service creative shop that specializes in creating unique, culture-driven experiences for brands. Recent work includes the ongoing Levi’s Music Project, which has brought the fashion brand together with leading musicians including Alicia Keys, SZA, and, most recently, Snoop Dogg. The last involved creating a musical production masterclass for youth led by Snoop in his hometown of Long Beach, California. Imprint Projects also teamed with Everlane to create an experience highlighting the fashion label’s decision to refrain from using new plastic in its supply chain by 2012. The 100% sustainably produced concept shop showcased the brand’s ReNew collection, made from recycled plastic, and educated consumers on how to reduce their own carbon footprint. Another fashion-driven project was Spotify’s “Wear Black History,” which comprised merchandise, a pop-up shop and microsite, part of the brand’s ongoing “Black History Is Happening Now” platform, created with creative shop Saturday Morning. Continue reading at 'Advertising Age'
[ Advertising Age | 2019-08-01 02:15:00 UTC ]
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In France, literary agency L’Autre Agence hopes to change the country's negative attitude toward literary agents with hard work and a list of great authors. The post L’Autre Agence Fights to Change the Image of Literary Agents in France appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-10-08 00:00:00 UTC ]
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Facing threats from Apple and Facebook, Google is teaming up with web publishers to cut down page load times on smartphones. “Accelerated Mobile Pages,” or AMP, is an open framework for building lightweight webpages, optimized for mobile devices. The move is a direct answer to rival initiatives... Continue reading at PC World
[ PC World | 2015-10-07 00:00:00 UTC ]
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TV Guide Magazine, once the unrivaled bible for television fans and a powerhouse in the publishing business, has been sold for the third time in less than 10 years. NTVB Media, the Troy, Mich., publisher of the TV listings books Channel Guide and TV Weekly, will announce Wednesday that it has... Continue reading at Los Angeles Times
[ Los Angeles Times | 2015-10-07 00:00:00 UTC ]
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Great audience data is the key to the marketing kingdom. That’s why Conde Nast just bought big data outfit 1010data in a deal that lets the high-end publisher plant a flag in the tech world. But even mid-sized publishers know their data is gold – and that they’ve got to have the capacities to... Continue reading at Digiday
[ Digiday | 2015-10-07 00:00:00 UTC ]
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Google on Wednesday introduced a publishing platform designed to make news articles on smartphones load faster, which will compete with similar services from Facebook and Apple.Google's new project, called the "Accelerated Mobile Pages Project," is aimed at loading mobile web pages instantly... Continue reading at Advertising Age
[ Advertising Age | 2015-10-07 00:00:00 UTC ]
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Women are as much as 10 decades away from reaching gender equality in the United States, according to a new study published Wednesday by LeanIn.Org and McKinsey & Co. The report from Facebook Inc. Chief Operating Officer Sheryl Sandberg’s nonprofit and the management consulting firm states... Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2015-10-02 00:00:00 UTC ]
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Deputy editor Ellen Pollock to become first female editor in magazine’s historyBloomberg Businessweek editor Josh Tyrangiel has resigned after six years at the company. Deputy editor Ellen Pollock will replace Tyrangiel, becoming the magazine’s first female editor since its founding in 1929. ... Continue reading at The Guardian
[ The Guardian | 2015-10-01 00:00:00 UTC ]
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Oregon-based audiobook publisher Blackstone is expanding into print with the launch of Blackstone Publishing, which will release classic and original contemporary titles in both print and ebook, beginning in fall 2015. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-09-30 00:00:00 UTC ]
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Although translated books dominate Turkish book sales, a growing audience of readers in Turkey means small publishers still have a chance to compete. The post In Turkey, Small Publishers Have a Chance to Compete appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-09-28 00:00:00 UTC ]
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Mr B’s Emporium of Reading Delights is to publish more titles after the successful release of its first two books. The award-winning independent based in Bath founded a publishing arm called Fox, Finch & Tepper last October and is set to release two new titles at the end of October this year. Continue reading at The Bookseller
[ The Bookseller | 2015-09-21 00:00:00 UTC ]
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Sydney Davies, the Booksellers Association’s head of trade and industry, is retiring after 26 years. The BA has appointed Giles Clifton, a non-practising barrister, to the new role of head of corporate affairs following his departure. Clifton will begin in October and focus on lobbying for the... Continue reading at The Bookseller
[ The Bookseller | 2015-09-18 00:00:00 UTC ]
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Two Montreal companies—English-language publisher Baraka Books and French-language publisher Éditions de l’Homme—are launching new imprints to showcase Quebec’s writers in translation for the English-language market. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-09-18 00:00:00 UTC ]
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When it comes to social media, it's becoming safe to say that we'll remember 2015 as the year of Snapchat. The app was already wildly popular with high school and college students, accruing 100 million daily users, but in the last several months, it's become a media and marketing force to be... Continue reading at AdWeek
[ AdWeek | 2015-09-18 00:00:00 UTC ]
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Claire Cartey and Penny Holroyde have teamed up to launch a new agency for authors and illustrators of both adult and children’s books. Continue reading at The Bookseller
[ The Bookseller | 2015-09-17 00:00:00 UTC ]
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Amazon founder Jeff Bezos has revealed plans to build a rocket manufacturing plant and launch site from Florida’s ‘Space Coast’, the area around Kennedy Space Centre and Cape Canaveral Air Force Station. Bezos’ space start-up, Blue Origin, will invest $200m in new manufacturing facilities and... Continue reading at The Bookseller
[ The Bookseller | 2015-09-17 00:00:00 UTC ]
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A Boston store celebrates its one-year anniversary with a collection of writings by the authors who have appeared at the store along with writings by the store staff. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-09-14 00:00:00 UTC ]
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Lorena Jones has been named v-p and publisher of a currently unnamed new imprint at Ten Speed Press that will focus on cooking and lifestyle books. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-09-11 00:00:00 UTC ]
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Regional newspaper publisher extends trial of AdSmart targeted television advertising serviceJohnston Press is seeking to bolster revenues striking a three-year regional advertising deal with Sky to sell targeted TV ad slots to clients.The regional newspaper publisher started a trial to use... Continue reading at The Guardian
[ The Guardian | 2015-09-10 00:00:00 UTC ]
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The Reading Agency has presented a report to Downing Street showing that 92% of participants in its Reading Ahead challenge felt more confident about reading after taking part. The charity presented its findings into the impact of Reading Ahead, which was known as the Six Book Challenge from... Continue reading at The Bookseller
[ The Bookseller | 2015-09-10 00:00:00 UTC ]
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The FutureBook Conference has become one of The Bookseller’s leading events. This year we celebrate its fifth birthday, and this has allowed us to both celebrate how it has become an integral part of the book business’ digital transformation and also look to its future. Continue reading at The Bookseller
[ The Bookseller | 2015-09-08 00:00:00 UTC ]
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