Pay-per-click compensation is one topic staid journalists love to hate on. Slant, a new platform-publisher site, has made the model core to its approach, which it hopes will attract writers who might shy away from publishing on platforms that compensate them in exposure rather than cash. The challenge: keeping the platform open while eschewing a Wild West of clickbait list and celebrity gossip. The post Slant: a publishing platform built on pay-per-click content appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2015-08-12 00:00:00 UTC ]
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There’s a difference between a publisher and a trashy ad stream – but the digital media industry still hasn’t defined what it is. One thing is clear: It all comes down to quality content. The post How quality content separates publishers from ad streams appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2019-06-11 04:03:29 UTC ]
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The News Media Alliance today published findings from a new study that analyzes how Google uses and benefits from news. Continue reading at Editor & Publisher
[ Editor & Publisher | 2019-06-10 15:10:50 UTC ]
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Publishers surveyed Digiday this May predominately see social platforms as a way to grow their brand awareness rather than generate referral traffic of revenues. Facebook, Instagram and Twitter are the three platforms respondents said best helped them achieve those goals. The post Digiday... Continue reading at Digiday
[ Digiday | 2019-06-10 04:02:14 UTC ]
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Thirty percent of 122 publisher executives surveyed by Digiday said that YouTube is the platform that can provide the most meaningful long-term revenue opportunities for publishers. After YouTube, Facebook and Google AMP were second best, each with 24% of the vote. The post Digiday Research:... Continue reading at Digiday
[ Digiday | 2019-06-03 04:01:26 UTC ]
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Forty-five percent of 124 publishers surveyed by Digiday said that Facebook provides the greatest reach for unpaid posted content. While few publishers see strong reach from content posted to their pages, engaging content being shared organically by users is driving significant amounts of... Continue reading at Digiday
[ Digiday | 2019-05-29 04:01:04 UTC ]
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Figures from across the children’s book world have been paying tribute to the “extraordinary” Judith Kerr, following her death at the age of 95. Continue reading at The Bookseller
[ The Bookseller | 2019-05-23 21:54:07 UTC ]
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Ad revenue from YouTube, Facebook, Snapchat and Twitter is helping publishers build more sustainable video business models -- though scale still matters. The post Platform ad revenue opportunities are growing for publishers, but scale still matters appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2019-05-22 04:01:36 UTC ]
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Hachette has published an Ethnicity Pay Gap report, one of only a handful of UK companies to do so. Continue reading at The Bookseller
[ The Bookseller | 2019-04-18 00:00:00 UTC ]
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Figures in the publishing industry have expressed frustration at the latest round of gender pay gap reports, which showed little progress had been made since 2017. Continue reading at The Bookseller
[ The Bookseller | 2019-04-10 00:00:00 UTC ]
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Layoffs are not a new trend in the industry. They've become so frequent at both digital and print publishers that the news of new rounds of cuts is almost unsurprising. But not all publishers are feeling the pressures to cut staff when budgets get tighter and revenue streams become shallow.... Continue reading at Folio Magazine
[ Folio Magazine | 2019-04-05 00:00:00 UTC ]
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If you're wondering about that leading "Afraid Of?" headlineright off the bat New York Mag seems to be suggesting something unflattering about the Post, right?well, here's a sample summary of Carmon's piece via Twitter:(Adam Penenberg is director of New York University's American Journalism... Continue reading at Advertising Age
[ Advertising Age | 2019-04-02 00:00:00 UTC ]
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Media agency metrics and cut-rate pricing are putting major pressure on the margins of publishers' branded content operations. The post ‘If we have to, we let them walk away’: Branded content margin pressure squeezes publishers appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2019-04-01 00:00:00 UTC ]
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The Content Blockchain project, a collaborative effort among three companies, includes the development of the ISCC, an identifier of content in a decentralized ledger environment. The post Content Blockchain Project Wins One of Germany’s Digital Publishing Awards appeared first on Publishing... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2019-03-25 00:00:00 UTC ]
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The six-month program, featuring eight North American news publishers, is designed to unearth insights that can be shared across the news ecosystem. The post Google starts ‘subscriptions lab’ for local publishers to develop paid content appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2019-03-20 00:00:00 UTC ]
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Publishers in the new Facebook-funded program include BuzzFeed, Conde Nast and Viacom. The post Facebook is paying 12 publishers for Watch shows starring video creators appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2019-03-12 00:00:00 UTC ]
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Sixty-eight percent of 97 publishers that produce news or time-sensitive stories said they plan to create more evergreen content according to a survey by Digiday this February. The post Digiday Research: Chasing revenue, news publishers are producing more evergreen content appeared first on... Continue reading at Digiday
[ Digiday | 2019-03-04 00:00:00 UTC ]
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"We generated revenue from brands. If content was so important, you’d think we would be trying harder to please publishers." The post ‘Publishers were always a second priority’: Confessions of a former Facebook exec on the platform’s struggles with video appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2019-01-18 00:00:00 UTC ]
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Penguin Random House UK chair Gail Rebuck has paid tribute to Stephen Johnson, the former m.d. of Exclusive Books and Random House South Africa, who died earlier this week. Continue reading at The Bookseller
[ The Bookseller | 2019-01-05 00:00:00 UTC ]
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No one can argue that publishing hasn't gone through monumental changes, which is especially seen over the course of 2018 with the many print publications that shuttered this year, like Glamour, or at the very least drastically reduced their print schedules, like Seventeen. There was also the... Continue reading at AdWeek
[ AdWeek | 2018-12-28 00:00:00 UTC ]
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European publishers surveyed by Digiday rated YouTube as the easiest platform to monetize ahead of Instagram, Twitter and Facebook. The post Digiday Research: YouTube is the easiest platform for European publishers to monetize appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-11-21 00:00:00 UTC ]
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