Shukla: diversity 'is not a marketing trend'

Diversity is not a "marketing trend” and publishers should not "dehumanise" readers or black, Asian and minority ethnic (BAME) authors, Nikesh Shukla told delegates to The Bookseller's Marketing and Publicity Conference. Continue reading at 'The Bookseller'

[ The Bookseller | 2017-06-14 00:00:00 UTC ]
News tagged with: #publicity conference

Other Publishing stories related to: 'Shukla: diversity 'is not a marketing trend''


Got Diversity? Six Hacks that Address Book Industry Diversity, 21st-Century Style

The lack of diversity in the book publishing industry is not new or surprising to veterans of the business. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-12-12 00:00:00 UTC ]
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CALIBA Booksellers Discuss Marketing and Inventory Management

At the September 17–18 California Independent Booksellers Alliance meeting in Pasadena, members looked for effective ways to capture sales, promote their stores online and in person, and communicate with publishers and distributors. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-09-20 04:00:00 UTC ]
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The need to address transparency in content marketing today

Data privacy requirements and consumer expectations are driving corporations to rethink how they syndicate content. Since the early days of the modern internet, the creation and consumption of digital content has been steadily rising. Unsurprisingly, this has led to an increased focus on... Continue reading at Fast Company

[ Fast Company | 2024-09-17 16:24:38 UTC ]
More news stories like this | News stories tagged with: #digital content #increase awareness #increased focus #early days


Between the Lines: What Is Missing in the Diversity in Publishing Discourse

On Saturdays in late ’90s, my father, a taxi driver, would pool his tips for the week and take me, a child too precocious for his own good, to a local bookstore in search of my next read. Together, we silently wandered the store, picking up paperbacks and inspecting their pages. On shelves that... Continue reading at Literrary Hub

[ Literrary Hub | 2024-09-17 08:55:21 UTC ]
More news stories like this | News stories tagged with: #bookstore #local bookstore #taxi driver


Surveying the Fall Season: Children's Booksellers Share Trends and Their Must-Have Titles

With schools in session and spooky season fast approaching, we asked children's booksellers and buyers about autumn trends in their stores. Respondents gave us their predictions for the hottest fall titles and looked ahead to the waning months of 2024, including how the November election might... Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-09-12 04:00:00 UTC ]
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Imago Meets New Needs and Trends

For print management company Imago, its partner network has remained the same in the past year. “We continue to source from China, India, South Korea, and Southeast Asia, as well as Europe,” says president and CEO Howard Musk, adding that China remains the most significant location. “But we are... Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-09-06 04:00:00 UTC ]
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Nine executives’ bonuses take a hit as profits plummet 31% in soft ad market

Drop in revenue in broadcasting and publishing partly offset by increase in income from Stan and DomainFollow our Australia news live blog for latest updatesGet our breaking news email, free app or daily news podcastNine Entertainment has recorded a steep 31% slide in annual net profit to... Continue reading at The Guardian

[ The Guardian | 2024-08-28 06:35:43 UTC ]
More news stories like this | News stories tagged with: #publishing division #significant cuts #challenging year #free app #latest updatesget #guardian australia


St. Martin’s Press Responds to Marketing Controversy

Amid a months-long dispute with influencers, many of whom have vowed not to promote St. Martin's Press titles until their concerns are addressed, SMP on Friday released a brief statement condemning "racism in all its forms" and saying it remains committed to "publishing a wide variety of books... Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-08-19 04:00:00 UTC ]
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Leigh Marchant Joins HBG as Chief Marketing Officer

Marchant, who was previously director of marketing, strategy, and engagement at the Random House Group, will join Hachette Book Group on September 23. She succeeds Wibke Grutjen, who departed HBG this month to join Simon & Schuster. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-08-14 04:00:00 UTC ]
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STEAM Marketing Snapshot

We asked kids’ publishers for notes on their successful marketing strategies in the STEM/STEAM space. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-08-02 04:00:00 UTC ]
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The Book Deal Trends of 2024 So Far

We’re less than 100 days out from a very consequential election, so before we get to the fun stuff, I ... Continue reading at Book Riot

[ Book Riot | 2024-08-01 15:00:00 UTC ]
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Circana BookScan: US Print’s January-June Print Market

The January-through-June report from Circana BookScan for the States comes with observations on declines in middle-grade print sales. The post Circana BookScan: US Print’s January-June Print Market appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2024-07-29 18:17:44 UTC ]
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What do scientists have to learn from wildlife? The value of diversity.

Jasmin Graham’s fresh and innovative memoir details how her work as a “rogue” shark scientist pushes science to include more diverse perspectives. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2024-07-24 14:20:39 UTC ]
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Abrams Marketing Reorg Puts More Emphasis on Data

Abrams VP of marketing Kim Lauber oversaw the restructuring of the publisher's marketing group, which now includes two units designed to make Abrams marketing more agile, proactive, and data driven. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-07-11 04:00:00 UTC ]
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S&S Names Wibke Grutjen Global Chief of Marketing and Communications

Wibke Grutjen moves from Hachette Book Group to Simon & Schuster in early August to lead S&S' marketing and communications teams. The post S&S Names Wibke Grutjen Global Chief of Marketing and Communications appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2024-06-26 21:24:22 UTC ]
More news stories like this | News stories tagged with: #hachette book #schuster #early august #simon schuster


Sinykin and So’s Diversity Article: Double-Edged Swords

An analysis of diversity efforts in US book publishing in The Atlantic raises both successes and concerns for the industry. The post Sinykin and So’s Diversity Article: Double-Edged Swords appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2024-06-20 21:01:37 UTC ]
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Black Garnet Books in St. Paul Goes on the Market

Dionne Sims, who opened Black Garnet Books in St. Paul, Minn., to sell books by BIPOC authors in response to the 2020 murder of George Floyd in Minneapolis, is selling the store to return to school and focus on writing. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-06-20 04:00:00 UTC ]
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Christian Indie Publishers' Faith in Marketing

A growing number of small independent Christian publishers and authors see awards and spirited, creative self-promotion pay off in sales. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-06-18 04:00:00 UTC ]
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Children's Institute 2024: Ensuring Diverse Voices Are Heard

The American Booksellers Association’s Children’s Institute in New Orleans wrapped up on June 12 with an equity-focused “Spotlight on Black Publishing,” an inclusive conversation about “Queer Voices for Community,” and a karaoke extravaganza. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-06-13 04:00:00 UTC ]
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Publishers’ newest workforce diversity reports reveal mixed results in efforts to diversify newsrooms

The latest versions of annual reports on workforce demographics from Gannett, NPR and The New York Times (as well as Condé Nast, Hearst and Vox) show mixed results in companies’ efforts to diversify their newsrooms. Continue reading at Digiday

[ Digiday | 2024-06-10 04:01:00 UTC ]
More news stories like this | News stories tagged with: #workforce demographics #hearst