Sharethrough founder and CEO Dan Greenberg is one of the more vocal evangelists of the native advertising talk that has recently bubbled up. While native advertising isn’t an easy sell to media buyers who typically prefer traditional buying methods, the online video advertising startup has grown its revenue 87 percent year-over-year and Greenberg expects Sharethrough to pull in $40 million in revenue next year. But to hit and potentially surpass that projection, Sharethrough needs to add more tier one publishers to its new platform, which places branded videos alongside publishers’ editorial content. To that end, the company has raised $5 million in its latest funding round, which was led by previous investors North Bridge Venture Partners and Floodgate. The key to getting premium publishers on board is showing them how a customized version of Sharethrough’s ad units would look, Greenberg said. The company’s platform has three template units, but if Sharethrough wants to pitch USA Today, for example, it needs to modify those units to make them specific to USA Today’s site layout. “It’s so early right now that I want to handcraft all of this,” he said. “In two years hopefully it will all be computer generated. But If I want to craft it perfectly with the exact right layout, I would rather craft it by hand.” Sharethrough has see-sawed in and out of profitability, Greenberg said, so the funding round will help the company finance product testing. At a more concrete level,... Continue reading at 'AdWeek'
[ AdWeek | 2012-10-11 00:00:00 UTC ]
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The National Endowment for the Arts plans to award $1.42 million to 56 U.S. literature nonprofits. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-04-16 00:00:00 UTC ]
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Blackwell’s unveiled a new “multi-million-pound” digital learning service for... Continue reading at The Bookseller
[ The Bookseller | 2014-04-08 00:00:00 UTC ]
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The Beverly House was the onetime residence of publishing magnate William Randolph Hearst and actress Marion Davies. Jacqueline and John F. Kennedy honeymooned there.No sooner did the mansion known as Fleur de Lys sell this week for a record-breaking $102 million than another L.A. estate hit the... Continue reading at Los Angeles Times
[ Los Angeles Times | 2014-04-05 00:00:00 UTC ]
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5 fifteen, a premier supplier of consulting services and cloud-based software solutions designed for newspaper and magazine publishers, has appointed Bluefin Technology Partners, a leading provider of online classifieds and self-service advertising s ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2014-03-27 00:00:00 UTC ]
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Say Media told publishers in its ad network that it will begin paying them on a 120-day payment schedule effective Apr. 1, slowing payment from an average of 85 to 90 days.The move is a response to similar slowdowns from marketers and agencies, the company told its publishing partners. Procter... Continue reading at Advertising Age
[ Advertising Age | 2014-03-27 00:00:00 UTC ]
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In its 2013 State of the News Media report released today, Pew found that while digital publishers are clearly growing fast, they're going to need to grow a lot more to make up for the losses elsewhere. The post 5 charts that describe the state of digital publishing appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2014-03-26 00:00:00 UTC ]
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Ever since Janet Geddis launched one of the first bookstore crowdfunding campaigns in March 2010 to raise money to open Avid Bookshop in Athens, Ga., Indiegogo and, to a lesser extent, Kickstarter, have become the go-to places for cash-strapped booksellers trying to open a bookstore, add a... Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-03-21 00:00:00 UTC ]
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Top executives from the Guardian, Time, USA Today, Atlantic Media's Quartz, the Onion and others took part in panel discussions with Digiday editors on a range of topics, such as applying established journalism techniques to the Web, embracing mobile, the rise of online video, and making... Continue reading at Digiday
[ Digiday | 2014-03-20 00:00:00 UTC ]
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Penguin Random House’s parent company Bertelsmann has launched an education technology fund... Continue reading at The Bookseller
[ The Bookseller | 2014-03-18 00:00:00 UTC ]
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In an earlier version of our story on HarperCollins' victory in its copyright infringement suit against Open Road, we mistakenly put the damages as applying per copy, rather per work infringed. In fact, there is a single infringement infringement in this case, not multiple infringements per copy... Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-03-18 00:00:00 UTC ]
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Sally Green and Charlie Higson have joined the line-up for the UK's first YA literature... Continue reading at The Bookseller
[ The Bookseller | 2014-03-13 00:00:00 UTC ]
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Not all content is equal -- at least when it comes to trust.A new study conducted by Nielsen on behalf of InPowered, a technology startup, found that consumers are actually quite sophisticated in how they utilize different sources in the buying process. And they, in fact, favor third-party... Continue reading at Advertising Age
[ Advertising Age | 2014-03-13 00:00:00 UTC ]
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How positioning your business model around your most engaged customers will reap beaucoup returns.As a long-time comic book artist, fan, and professional, I have experienced firsthand how comics collectors travelled long distances to meet up with others who shared these passions. In the 1990s,... Continue reading at Fast Company
[ Fast Company | 2014-03-11 00:00:00 UTC ]
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New eMarketer research forecasts mobile ad spend to top £2bn this year, and for total digital media to reach £9bn by 2017UK mobile advertising spend is forecast to top £2bn and overtake newspaper ad revenue for the first time in 2014, according to new research.Total digital media advertising... Continue reading at The Guardian
[ The Guardian | 2014-03-10 00:00:00 UTC ]
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Let Books Be Books campaign wins instant repsonse from publisher Usborne, in time for International Women's DayA campaign to break down gender divides in children's publishing has met with instant success, after one of the publishers under fire announced they will stop producing titles labelled... Continue reading at The Guardian
[ The Guardian | 2014-03-07 00:00:00 UTC ]
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Flipboard, an app that displays digital media in magazine-like form on tablets, is acquiring one of its smaller competitors, Zite, for a reported $60 million.As part of the deal, Flipboard will get direct access to all CNN content, including video, as well as CNN personalities like Fareed... Continue reading at Advertising Age
[ Advertising Age | 2014-03-05 00:00:00 UTC ]
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News websites and online publishers saw advertising soar 18 per cent in Britain last year, fuelling hopes that digital growth has reached a long-awaited tipping point where it will offset print decline. Figures from the Association of Online Publi ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2014-03-05 00:00:00 UTC ]
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Linda Matthews announced she is stepping down as director of Chicago Review Press. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-03-05 00:00:00 UTC ]
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Pearson reported a contribution to earnings of 78 million pounds from Penguin and Penguin Random House in 2013. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-02-28 00:00:00 UTC ]
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The devil walks into a bar and sits at a table with eight newspaper and magazine publishers plus one strange little fellow in shabby, dated robes. The devil says, "How'd you all like to get some advertising revenue at higher rates t ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2014-02-25 00:00:00 UTC ]
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