Senator Mazie Hirono Added to Lineup as ALA's Inaugural LibLearnX Gets Underway

After years of discussion and planning, it's finally here: the American Library Association's new winter event, LibLearnX, will run through January 24. Continue reading at 'Publishers Weekly'

[ Publishers Weekly | 2022-01-21 05:00:00 UTC ]

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Digital Media’s Future Lies Beyond Ads and With Direct Consumer Revenue

The long-predicted digital media consolidation has finally come to pass. More than 100 online publishing companies are on pace to be sold this year, highlighted by the recent purchases of Refinery29, PopSugar and New York Magazine. The impetus for the sudden deal velocity is the direct result of... Continue reading at AdWeek

[ AdWeek | 2019-11-11 16:49:21 UTC ]
More news stories like this | All news stories tagged with: #digital media #online publishing #direct result #york magazine


The eight stalwart progressives who shared one Senate desk

Sen. Sherrod Brown tells the stories of his predecessors at Desk 88 on the Senate floor. Continue reading at The Washington Post

[ The Washington Post | 2019-11-08 13:51:36 UTC ]
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Hasin wins Dialogue deal with inaugural Mo Siewcharran Prize victory

Sarvat Hasin has won the inaugural Mo Siewcharran Prize for unpublished authors from BAME backgrounds, securing a deal with Dialogue Books. Continue reading at The Bookseller

[ The Bookseller | 2019-11-04 23:59:10 UTC ]
More news stories like this | All news stories tagged with: #dialogue books #bame backgrounds #unpublished authors


Macmillan stands by e-book lending change amid ALA outcry

Macmillan in the US has apologised to librarians for not informing them of upcoming changes to its e-book lending policy but has refused to amend it amid an outcry and 150,000 signature petition. Continue reading at The Bookseller

[ The Bookseller | 2019-10-31 03:00:10 UTC ]
More news stories like this | All news stories tagged with: #e-book #macmillan


Sharjah 2019: The ALA Heads to the U.A.E.

This year's Sharjah Library International Conference will put education and innovation at its center. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-10-25 04:00:00 UTC ]
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Craven wins CWA Gold Dagger; No Exit takes inaugural publisher's award

Novelist M W Craven has won the prestigious Crime Writers Association Gold Dagger for best crime novel of the year for The Puppet Show (Constable/Little, Brown). Continue reading at The Bookseller

[ The Bookseller | 2019-10-24 19:31:10 UTC ]
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Inaugural Paisley Book Festival to launch next year

Paisley will host its first ever book festival in February 2020, honouring the "brilliant political thinkers and creatives that have long been associated with the area", say organisers.  Continue reading at The Bookseller

[ The Bookseller | 2019-10-22 11:53:08 UTC ]
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Natural Light Seltzer runs first TV ads as it chases market leader White Claw

Anheuser-Busch InBev is putting more marketing muscle behind Natural Light Seltzer as the brewer tries to make up ground in the hot-selling category dominated by White Claw and Truly. The line extension, which hit stores in August, will run its first TV ads starting this weekend during college... Continue reading at Advertising Age

[ Advertising Age | 2019-10-18 21:39:48 UTC ]
More news stories like this | All news stories tagged with: #nielsen #bon viv #nielsen data #hard lemonade #ll continue #ab inbev #senior director


Apple News strikes ad deal with Verizon and issues new guide for publishers

Apple is making changes to its news service, including a deal with Verizon to sell ads and new guidelines for publishers, as it tries to make the platform more accessible to marketers and media. On Thursday, Verizon Media won the right to sell ads for Apple News and Apple Stocks in Canada,... Continue reading at Advertising Age

[ Advertising Age | 2019-10-17 21:42:28 UTC ]
More news stories like this | All news stories tagged with: #publishing partners #digital publishing #biggest players #publishing tools #context matters #ve built #direct response #brand safety


Digiday Research: Digital publishers still see growth in direct-sold display ads

Of the 135 publishers surveyed by Digiday in a wide-ranging research survey this Fall, more than 50% of publishers reported that direct-sold advertising was a large or very large source of revenue for them. The post Digiday Research: Digital publishers still see growth in direct-sold display ads... Continue reading at Digiday

[ Digiday | 2019-10-16 04:01:21 UTC ]
More news stories like this | All news stories tagged with: #digital publishers #digiday research


Here’s How Harry Potter Used 51 Times Square Ads to Create One Immersive Theater

Visiting Times Square at night can be a pretty overwhelming experience, in part because of the visual chaos of so many massive digital ads vying for your attention. But would it be even more overwhelming if all the ads came together to tell one immersive story? The producers of Broadway's Harry... Continue reading at AdWeek

[ AdWeek | 2019-10-10 20:54:51 UTC ]
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Chikọdili Emelumadu wins inaugural Curtis Brown First Novel Prize

Debut author Chikọdili Emelumadu has won the £3,000 Curtis Brown First Novel Prize.  Continue reading at The Bookseller

[ The Bookseller | 2019-10-10 07:07:47 UTC ]
More news stories like this | All news stories tagged with: #first novel #debut author


TikTok users are surprised to find themselves in ads for the app

Elijah Jay is wants nternet stardom, almost anywhere he can get it, just not as a TikTok salesman. But that’s exactly what he became when the social media company used one of his videos in an ad that ran on Snapchat. Jay's video, in which he performs a balloon-swallowing stunt, has been seen by... Continue reading at Advertising Age

[ Advertising Age | 2019-10-07 09:00:00 UTC ]
More news stories like this | All news stories tagged with: #digital media #twin brother #full-time job #bad form #e-mail statement


TikTok is banning political ads, Taboola buys Outbrain, plus the latest from the ANAs : Friday Wake-Up Call

Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. If you're reading this online or in a forwarded email, here's the link to sign up for our daily newsletter. You can also get an audio version of this briefing on your Alexa device. TikTok wants... Continue reading at Advertising Age

[ Advertising Age | 2019-10-04 10:00:00 UTC ]
More news stories like this | All news stories tagged with: #digital publisher #alfred maskeroni #i-hsien sherwood #pumpkin spice #lindsay rittenhouse #retail sales


Mac Conner, Illustrator for Ads and Magazines, Dies at 105

In the 1950s and ’60s, Mr. Conner’s art helped sell airlines and overalls and accompanied short stories in The Saturday Evening Post and elsewhere. Continue reading at The New York Times

[ The New York Times | 2019-10-03 21:16:21 UTC ]
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What recession? Holiday sales expected to rise amid boost in ad spend

Shoppers appear unfazed by a potential recession, tariff uncertainty and an impeachment inquiry in Washington. The National Retail Federation, which released its annual holiday sales forecast Thursday, says retail sales will increase between 3.8 percent and 4.2 percent during the last two months... Continue reading at Advertising Age

[ Advertising Age | 2019-10-03 19:49:51 UTC ]
More news stories like this | All news stories tagged with: #digital media #physical stores #consumer confidence #direct impact #cyber monday


The FBI’s unusual Facebook ads, and bad news on TV ratings: Thursday Wake-Up Call

Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. If you're reading this online or in a forwarded email, here's the link to sign up for our daily newsletter. You can also get an audio version of this briefing on your Alexa device. The FBI’s... Continue reading at Advertising Age

[ Advertising Age | 2019-10-03 10:00:00 UTC ]
More news stories like this | All news stories tagged with: #nielsen #online publisher #exclusive data #environmental activist #ad lib #patrick mahomes


A vintage Benson & Hedge's ad evokes a cheekier (but no less deadly) era of cigarette marketing

Sometimes an ad gets just a little too truthful for its own good.  By the time this 1972 full-pager for Benson & Hedges 100’s ran in Life magazine, smoking was widely understood to be associated with a range of serious diseases. So, sure, let’s equate using our product to jumping out of a... Continue reading at Advertising Age

[ Advertising Age | 2019-09-30 09:00:00 UTC ]
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Double win for Ian Rankin as inaugural Capital Crime festival hailed a success

Six hundred people flocked to London’s inaugural Capital Crime festival over the weekend, with Ian Rankin scooping two awards at the Amazon Publishing Readers’ Awards. Continue reading at The Bookseller

[ The Bookseller | 2019-09-29 16:13:14 UTC ]
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Google experiments with its own contextual ads, as privacy legislation looms

Google is experimenting with contextual ads at "much lower costs" when it comes to marketing its own products—even as it leads the way as one of the most vocal proponents of the power of personal data for targeting ads online. Marvin Chow, Google’s VP of marketing, peeled back the curtain on... Continue reading at Advertising Age

[ Advertising Age | 2019-09-24 23:11:20 UTC ]
More news stories like this | All news stories tagged with: #publishing industry #purchase intent #advertising business #real time #machine learning