When it comes to brands as publishers on YouTube, it's typically Red Bull or GoPro's world. But not last week. Instead, a pair of luxury brands proved to be unexpected YouTube stars, thanks to Martin Scorsese, Matthew McConaughey and David Bowie. Last week, an arty, black-and-white Scorsese-directed Dolce & Gabbana spot took off on YouTube, landing it atop the VideoWatch/VidIQ branded video ranker with 3.2 million views and an 84 percent average view-through. The one-minute clip, which also features Scarlett Johansson, even prompts users to check out a director's cut. In second place on the ranker was a similar, so-not-typical YouTube music video for Louis Vuitton featuring an extremely young-looking David Bowie. That spot delivered 3 million views. Check out the full VidIQ chart here: NOTE: Adweek’s VideoWatch Chart, powered by VidIQ, reveals the Top 10 Branded Web Videos on YouTube every week. The chart tracks more than just pure views, as VidIQ incorporates sharing data from Facebook, Twitter and YouTube, among other data sources in an effort to measure true engagement. Every video is also ranked with VidIQ's proprietary Score which helps judge the likelihood of a video being promoted in YouTube Related Videos, Search and Recommended Videos. Continue reading at 'AdWeek'
[ AdWeek | 2013-11-13 00:00:00 UTC ]
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Michelle Obama will read The Gruffalo (Macmillan Children's Books) online, the first of a four-week series that will see her narrate classic children's books. Continue reading at The Bookseller
[ The Bookseller | 2020-04-20 06:12:28 UTC ]
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David Walliams' Slime (HarperCollins Children's) has leapfrogged Mrs Hinch's The Little Book of Lists (Michael Joseph) at the top of the UK Official Top 50 through Nielsen BookScan's TCM, for the comedian-turned-author's 57th week atop the chart. Continue reading at The Bookseller
[ The Bookseller | 2020-04-14 13:04:11 UTC ]
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David Walliams' Slime (HarperCollins Children's) has ended the reign of Hilary Mantel's The Mirror and the Light (Fourth Estate) in the Amazon Charts' Most-Sold: Fiction number one spot, as Mrs Hinch's The Little Book of Lists (Michael Joseph) sweeps into the Most-Sold: Non-Fiction top spot. Continue reading at The Bookseller
[ The Bookseller | 2020-04-08 01:38:42 UTC ]
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Mrs Hinch's The Little Book of Lists (Michael Joseph) has swept straight into the UK Official Top 50 number one spot, ending the four-week reign of Hilary Mantel's The Mirror and the Light (Fourth Estate) at the top. Continue reading at The Bookseller
[ The Bookseller | 2020-04-07 17:08:28 UTC ]
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Hilary Mantel's The Mirror and the Light (Fourth Estate) has held the UK Official Top 50 number one spot for a third week running, selling 30,280 copies through Nielsen BookScan's TCM. Continue reading at The Bookseller
[ The Bookseller | 2020-03-23 20:03:58 UTC ]
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Hodder has acquired a celebrity memoir, Eat, Gay, Love, by the YouTube star and radio presenter Calum McSwiggan. Continue reading at The Bookseller
[ The Bookseller | 2020-03-17 11:41:15 UTC ]
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YouTube's Brandcast, an annual presentation for advertisers that is part of the Interactive Advertising Bureau's NewFronts in New York, will stream over YouTube instead of the traditional in-person event this year, the company said today. The news comes amid growing coronavirus concerns, which... Continue reading at AdWeek
[ AdWeek | 2020-03-11 16:37:06 UTC ]
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The debut middle-grade author answers questions about writing and publishing her folklore-inspired historical fiction set in Communist Romania. The post Breaking In: An Interview with Debut Middle-Grade Author J. Kaspar Kramer by Cassandra Lipp appeared first on Writer's Digest. Continue reading at Writer's Digest
[ Writer's Digest | 2020-03-06 16:37:35 UTC ]
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Hilary Mantel's The Mirror and the Light (Fourth Estate) has illuminated the Amazon Charts a week ahead of publication, with the final title in the Cromwell trilogy rising 10 places to claim the Most-Sold: Fiction number one. Continue reading at The Bookseller
[ The Bookseller | 2020-03-04 04:41:46 UTC ]
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Sue Hendra and Paul Linnet’s World Book Day title Supertato: Books are Rubbish (Simon & Schuster Children's) has racked up a 671% increase in sales week on week, selling 26,884 copies in the week leading up to 5th March. Continue reading at The Bookseller
[ The Bookseller | 2020-03-03 11:15:11 UTC ]
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Jonathan Cape has pre-empted a “ground-breaking” study of global crises by political economist Jerome Roos, one of the most talked about titles ahead of the London Book Fair. Continue reading at The Bookseller
[ The Bookseller | 2020-02-27 02:08:45 UTC ]
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Tyson Fury's memoir Behind the Mask (Cornerstone) has rocketed to the top of the Amazon Charts' Most-Sold: Non-Fiction chart, for the week leading up to his win on Saturday against Deontay Wilder to become WBC boxing heavyweight champion of the world. Continue reading at The Bookseller
[ The Bookseller | 2020-02-26 09:20:49 UTC ]
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Charlie Mackesy’s The Boy, The Mole, The Fox and The Horse (Ebury) has cantered back into the UK Official Top 50 number one spot, boomeranging back up after Val McDermid’s How the Dead Speak (Sphere) knocked it from the top a week ago. Continue reading at The Bookseller
[ The Bookseller | 2020-02-24 23:13:36 UTC ]
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Marian Keyes' Grown Ups (Penguin) has leapfrogged Fiona Valpy's The Dressmaker's Gift (Lake Union) to claim the Amazon Charts' Most-Sold: Fiction top 20, in its second week in the chart. Continue reading at The Bookseller
[ The Bookseller | 2020-02-19 02:02:25 UTC ]
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Val McDermid’s How the Dead Speak (Sphere) has knocked Charlie Mackesy’s The Boy, The Mole, The Fox and The Horse (Ebury) from the UK Official Top 50 number one spot, with 16,856 copies sold for its first full week on sale. Continue reading at The Bookseller
[ The Bookseller | 2020-02-18 10:19:09 UTC ]
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Kay Featherstone and Kate Allinson’s Pinch of Nom: Everyday Light (Bluebird) has maintained its UK Official Top 50 number one spot for a second week running and a third week in total, selling 58,614 copies through Nielsen BookScan’s Total Consumer Market. Continue reading at The Bookseller
[ The Bookseller | 2020-01-07 12:47:17 UTC ]
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Kay Featherstone and Kate Allinson’s Pinch of Nom: Everyday Light (Bluebird) has thundered into the UK Official Top 50 number one spot, selling 129,985 copies in its first three days on sale, for £1.3m. Its predecessor Pinch of Nom became the fastest-selling non-fiction title since records began... Continue reading at The Bookseller
[ The Bookseller | 2019-12-16 20:21:43 UTC ]
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Events should be used to build long-term audiences for writers and their books rather than just being built around publication dates and sales, a Futurebook panel has heard. Continue reading at The Bookseller
[ The Bookseller | 2019-11-24 19:17:49 UTC ]
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YouTube added television data from Nielsen to its Reach Planner, which it rolled out in April 2018 to aid brands planning their media campaigns on YouTube and other video platforms. Product manager for video ads Dacheng Zhao said in a blog post that advertisers can now see how different... Continue reading at AdWeek
[ AdWeek | 2019-11-20 18:20:54 UTC ]
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While reporting big attendance numbers, the Sharjah Book Fair this year is most memorable for events affirming its deepening world publishing relationships. The post Sharjah International Book Fair Draws a Record-Breaking 2.52 Million Visitors appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2019-11-11 08:13:34 UTC ]
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